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How do Social Networks applications incorporate the ladder of engagement?

Beth's Blog: How Nonprofits Can Use Social Media

I found this slideshare show by Michael Weiksner, BJ Fogg, and Xing Kin Lui from a class at Stanford called " Creating Engaging Applications on Facebook." The visual shows the results of a pattern analysis of the 100 most popular Facebook applications (video of lecture here ). Need to go digest.