11 Excellent Examples of Nonprofit Avatars
Every second of every day nonprofits around the world are posting status updates, tweets, and messages on social networks attached to avatars with cropped art work and/or unreadable text. Would you ever send out a print or e-mail newsletter, or sign off on a business card with a cropped or visually-defective logo and text so small that it was indecipherable? Absolutely not. However, and unfortunately, the importance of using a visually appealing, perfectly-square avatar consistently on all social networking sites to build a powerful, recognizable online brand has yet to make its way into the communications and fundraising plans of many nonprofits.
Logos, on the other hand, are primarily designed with a horizontal orientation and when uploaded to social networking sites either get cropped to the point of illegibility or shrunk to a size too small to read or make a strong visual impact. This is one of the most obvious mistakes nonprofits (and small businesses) make on the Social Web, and fortunately, one of the easiest to remedy.
That said, a good nonprofit avatar should:
- Be simple in design and use strong, eye-catching colors that match the overall online branding of your nonprofit.
- Not have text that is too small to read.
- Be square.
- Not have obvious visual defects such as copped art work and blurriness from low resolution.
- Be used consistently on all social networks to build a synergistic, recognizable brand across the Social Web.
Related Links:
Free Webinar on June 6: 10 Common Mistakes Nonprofits Make in Social Media
Social Media for Social Good: A How-To Guide for Nonprofits
Share:
Trackbacks
- Fundraising-Wochenrückblick vom 14.-20.05.2012 | sozialmarketing.de - wir lieben Fundraising
- 5 Reasons Why Your Nonprofit Should Hire a Social Media Manager « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
- HOW TO: Upgrade Your Nonprofit’s Twitter Profile to the New Design « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
- 11 Nonprofits Utilizing the New Twitter Profile Design « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
- Six Simple Ways Nonprofits Can Increase Their Exposure on Social Media « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
- Six Simple Ways Nonprofits Can Increase Their Exposure on Social Media | KMP Digitata
- 11 Obvious Signs Your Nonprofit Needs Social Media Training « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
- Eight Common Mistakes Nonprofits Make When They First Join Twitter « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
- 85 Low-Cost or Free Web-Based Tools for Nonprofits | Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits
- Tell. Your. Story. | A note on my avatar
Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits 
Very nice and valuable post. The size and clarity of the avatar is so vital to attracting and engaging readers. The Jane Goodall Institute is a perfect example. Happy to pass along.
Thank you so much for including the Jane Goodall Institute in this post. We sincerely appreciate the nod, and are glad you like our avatar!
I think the avatars that include the organizations name are most effective.
I quite like this one 🙂
guess the NGO 🙂
I have always really liked the Communities in Schools logo. Very cool design. The others are all nice too though.
All the examples of avatars which are listed here are well designed with unique style and indicates the site’s theme.