Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

Facebook 239

Facebook Fundraising ROI Virginia 239

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. That’s a little over two workdays a week—plenty of time to interact with your organization. Thanks to social media, spending quality time with your members doesn’t always have to happen face to face.

Strategy 98

Strategy Measure Social Media Metrics 98

Candid

APRIL 20, 2023

Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Now, assess the posts to see what makes them similar and different, including the text, imagery, links, post types, timing, and platforms.

Social Media 98

Social Media Data Strategy Media 98

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. For example, the only real way to measure sentiment and how people are feeling about your campaigns, your content, your work, and your impact is to analyze the conversations yourself. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Are they paid, full-time, part-time?

Social Media 189

Social Media Foundation Examples Media 189

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For example, shortly after Elon Musk’s acquisition of Twitter, the company’s entire accessibility staff was laid off.

Social Media 92

Social Media Media Strategy Social 92

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

You can download the slides here and listen to the recording here. The webinar was 90 minutes and she took us through step-by-step about how the new features work. At times it was confusing, complicated , and overwhelming, but I came away a couple of ways to think about the changes in terms of privacy. Who Are Sharing With?

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

I've been asking myself how can we leverage the addition of nonprofits and charities on the Twitter Suggested User List? I got up really early this morning PST time to fly to the East Coast for some trainings I'm doing. Sean points out the value of being on the list: In June the New York Times wrote about the “suggested user” list.

Twitter 95

Twitter Metrics Kiva Charity 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. Along with measuring against impact results, it is important to look at how much time has been invested. Don’t waste too much time on people who will never agree with you.

Social Media 119

Social Media Channel Difference Media 119

Bloomerang

MAY 31, 2022

Meticulous donor stewardship allows you to turn one-time donors into ongoing, sometimes lifetime, supporters of your mission. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Also, review your fundraising metrics and data from previous campaigns. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

TechImpact

JUNE 19, 2014

Knowing who shared your content, how many times it’s been read, and how long people spend on a web page was an impossible dream. If, for example, you want to increase the number of Twitter followers your nonprofit has, or the number of donors donate to your organization per year, start there. Start measuring, and reporting.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. Make a one-time or monthly financial contribution to the organization. This could be done annually or just one time. Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options.

Fundraising 347

Fundraising Mail Law Donation 347

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2009

Twitter Lists: A Natural Evolution of Internet List Culture. He worked at Cern or the UN at the time and everyone wanted to view his public FTP folder - after all it was the "secret" folder.). Twitter lists lets you curate your followers and keep connected to smaller affinity groups of your choosing. Gopher Screen Capture.

Twitter 96

Twitter Work Files Library 96

Bloomerang

JUNE 1, 2022

This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S.

Guide 110

Guide Giving Nonprofit Metrics 110

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

It got me thinking about managing multiples: multiple twitter accounts, multiple people tweeting from one account, and how do you tweet a network of affiliates or a movement. There are no official rules, although there is some great advice in the O'Reilly Twitter Book on this topic for corporate examples.

Twitter 85

Twitter Management Guidelines Profile 85

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Here's a mosaic: Get your twitter mosaic here. Tags: socialmediametrics socialnetworking socialcapital twitter. jasonfalls. silkcharm.

Twitter 91

Twitter Network Tools Map 91

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. November and December are the highest months and thus you will have to compare November 2013 to November to 2014, for example, to get the full picture of your fundraising success. Other Metrics. Text Alerts Subscribers.

Track 185

Track Mobile Media Fundraising 185

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Classy

APRIL 16, 2021

You’ll find their mission statements, creative fundraising examples , and how to connect with each of them below. million metric tons of electronic waste was produced globally in 2019 alone, but only 11.4 Twitter: @Energy_Leaders. Twitter, Facebook, and Instagram: @calparks and @REI . When Is Earth Day? SF Parks Alliance.

San Diego 126

San Diego San Francisco California Conservancy 126

Bloomerang

NOVEMBER 12, 2021

Your board is right: It’s time to evolve and inhabit the digital landscape. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. Per Jay Baer, timing matters. 2017 to 2021 saw a 160% increase in customers’ digital interaction with brands.

Analytics 111

Analytics Digital Tools Measure 111

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

Analysis 87

Analysis Twitter Giving Lesson 87

Greater Giving

MAY 25, 2022

Hosting and marketing a successful event can require a significant investment of time and resources. Prepare ahead of time. Prepare ahead of time. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit. These recommendations include: 1. Let’s jump in!

ROI 81

ROI Marketing Strategy Sponsor 81

Nonprofit Tech for Good

DECEMBER 12, 2011

Whether you’ve been using social media for years, months, or days or you have yet to get started, the information and strategies in this chapter can save you a lot of time and frustration. Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor.

Social Media 220

Social Media Media Avatar Organization 220

NonProfit Hub

FEBRUARY 4, 2021

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. As for the deadlines, you can return to that point at the very end when you write down all the points and can realistically forecast the time you may need to achieve each goal.

Marketing 88

Marketing Create Nonprofit Platform 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. The event also had a hashtag which makes it easy for those on Twitter to find and connect.

Practice 107

Practice Tips Social Meme 107

Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. The lessons went beyond just copy length and media slots, but those were prominent examples of the difference in mindset. Use time-limited offers to create urgency. Passionate explaining of impact?

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose. Take for example how UpWell applies the learn start up thinking to their social media campaigns , using measurement.

Measure 103

Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

In the Networked Nonprofit “ Learning Loops , we illustrated how networked nonprofits do a real-time, lighter assessment process as they engage their community and make improvements and adjustments along the way. I didn’t understand it until I read the conversation on Twitter. No one knew what I was talking about.

Benchmark 95

Benchmark Network Learning API 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

I'm prepping for a workshop on Social Media and wanted do a round up of recent compelling examples of arts organizations using social media strategies and tools. So, thought I'd take an opportunity to query my network via Twitter and Facebook and see what's new. Can I help next time? Everyone is a Curator. re all dying to know!

Arts 74

Arts Social Media Examples Artist 74

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Can’t wait!

Social Media 102

Social Media Map Strategy Media 102

NetWits

APRIL 13, 2013

It’s going to be a great time! The most engaging person on twitter will win a bound copy of our new npEXPERTS fundraising and marketing eBook. Do you have examples of nonprofits doing exceptionally well using social to raise money? Is “dollars raised” the right metric for social fundraising?

Social Media 101

Social Media Media Social Fundraising 101

Nonprofit Tech for Good

FEBRUARY 13, 2016

Social and mobile m 100 5451 0 5451 0 0 431 0 --:--:-- 0:00:12 --:--:-- 1111edia change so quickly that detailed, long-term strategic plans too often overcomplicate the process and become outdated within a year’s time. If an action item is scheduled for September and it’s a one-time fee, then display the fee in the “September” column.

Social Media 100

Social Media Media Strategy Fundraising 100

Qgiv

AUGUST 21, 2023

It’s that time of year to start your 2023 GivingTuesday prep! Preparing your emails ahead of time will allow you to schedule out your GivingTuesday email campaign in advance. X, formally Twitter, has also had a lot of changes that may affect your strategy for the platform.

Template 98

Template Retention Stream Social Media 98

AccelEvents

JULY 23, 2021

Be sure to start your event marketing plan well ahead of time so that you can implement all of your event promotion tactics and work through potential contingencies. . For example, if the goal of your next event is to get more leads , you would need to implement a lead capture strategy. Map Out Event Marketing Goals and Event Plan.

Marketing 119

Marketing Strategy Guide Sponsor 119

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Along with Ed Walz, myself, and Liane, we spent a lot of time at the beginning mapping out program level outs and used a modified theory of change process. This prevents getting to tactical too quickly and places results in a larger context. Content Curation on Twitter. Getting Started with Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97