Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

AUGUST 9, 2021

For example, Plan International’s website : 2) Post 2-3 times weekly to your LinkedIn Page and respond to your followers. For example: 1. For example, the International Fund for Animal Welfare shared the good news that zero rhinos were poached in 2020. Breaking news that communicates the story of your mission and programs.

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Linkedin Practice Social Media Sponsor 363

Get Fully Funded

NOVEMBER 2, 2021

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. But as important as fundraising landing pages are, they are often dull and transactional. Blah, blah, blah.”.

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Giving Design People Fundraising 119

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Some classic examples include “Donate Now!”

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Websites Fundraising Calendar Social Media 52

Greater Giving

FEBRUARY 20, 2024

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Attention Grabbing Headline This is your chance to grab the attention of your reader and get them to pay attention to this special gala invitation. Example: Make a difference as a sponsor!

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Captivate Sponsor Headline Contact 52

Nonprofit Tech for Good

MARCH 17, 2020

For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . Facebook fundraising expert Adrian O’Flynn has a very detailed free tutorial on how to use Facebook to gather regular givers on his website. .

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Test Facebook Charity Profit 327

Nonprofit Tech for Good

FEBRUARY 5, 2021

It’s important to understand both the tasks that someone needs to do on a site—for example, donate, find resources—and the mindset they are in when visiting your site. In the examples below, some websites chose to ask their visitors what they need. Promoting a special fundraising campaign. Changes to services or hours.

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Technique Design Websites Brain 327

Bloomerang

APRIL 11, 2023

Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.

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Contest Headline Social Media Survey 86

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

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Ideas Donation Online Strategy 111

TechImpact

DECEMBER 16, 2013

Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. For example, the links that are clicked the most already should be at the of lists, and links that are less trafficked should be at the bottom. Industry News Tech CRM fundraising SEO supporters website'

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Online Strategy Headline Search 268

Pamela Grow

MARCH 10, 2021

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. This example tells me nothing. And I’ve received nothing from hundreds of the organizations I’ve signed up with… until end-of-year fundraising rolls around. When will I hear from you?

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Newsletter email Nonprofit Headline 88

Pamela Grow

APRIL 7, 2021

What does that mean for you as a nonprofit fundraiser/donor communications professional? But this example, from YES! But this example, from YES! You’ve got to grab your supporters’ attention quicker and produce engaging material they want to read. magazine, comes as close as anything I’ve seen to the perfect e-news.

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Attention Newsletter Headline Storytelling 59

Bloomerang

OCTOBER 4, 2021

The fundamentals of a fundraising appeal. Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. Look at the example above. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. Here’s where it falls short: .

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Question Donor Test Student 142

Whole Whale

APRIL 25, 2022

The rapidly growing crypto phenomenon is emerging not just as an opportunity for growth in the for-profit sector, but as a fundraising tool for nonprofits. Cryptocurrency may seem like a daunting frontier for nonprofits, but there is a huge overlap between the future of fundraising and the potential of cryptocurrency fundraising.

Donation 59

Donation Tips Widget Headline 59

Nonprofits Source

JULY 9, 2018

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Text-to-give donations.

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Mobile Puerto Rico Goal Fundraising 94

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025.

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email Rate ROI Social Media 52

Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Here’s an example from a small local event: We posted this story to the “Trib Local” (a Chicago Tribune local news blog). They gave Dozer a ceremonial finisher medal and set up a fundraising webpage for Dozer.

Headline 39

Headline News Maryland Cancer 39

NetWits

NOVEMBER 29, 2011

Examples and practical tips to live by. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Said another way – what works offline also works online.

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email Raise Cancer Info 230

TechImpact

JANUARY 13, 2014

Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Say, for, example your nonprofit is running its biggest fundraiser of the year. Pin to the top. By pinning a certain post you are guaranteeing that any visitor will see this post immediately.

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Facebook Social Media Headline Nonprofit 180

Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. But we’re thrilled to announce a third Summit headliner: Amal Clooney. Session tracks include: increasing fundraising agility, improving the constituent experience, optimizing data and reporting, and managing and scaling your platform. Jane Goodall, and Leslie Odom, Jr.’s

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Nonprofit Headline Teach America 134

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

Leadership 60

Leadership Fundraising Gift Slides 60

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. Dreadful disaster stories are still making headlines; isn’t the public tired of giving? Rather than seeing a decline over time, we’re seeing disaster fundraising closely correlating to media coverage of the disaster.

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Puerto Rico Sierra Leone Disaster Donor 108

Connection Cafe

SEPTEMBER 8, 2014

Bright yellow buses swarm the streets, retailers tout their trendiest transition pieces, football reclaims the right to the remote, and this year’s fall fundraisers demand your focus. We reached out to fundraising event experts and got them to spill the deets on their top tips for pulling off a killer event (without pulling their hair out).

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Headline Fundraising Press News 46

The Fundraising Authority

MAY 8, 2021

For example, it helps nonprofits understand how ads work. For example, in an ad, it may be worth it to create an Ad Group that targets people by their interests and what charities they've donated to so that we can find more people interested in our cause who might contribute. How Does the Program Work?

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Grant Google Search Application 152

Connection Cafe

JUNE 19, 2018

The endless news cycle with one outrageous headline after another and organizations continuing having to engage in rapid response work in this political climate. In a previous blog posts from my friend, colleague and all around wonderful human Adva Priso, she laid out three steps to creating a fundraising moment for your organization. .

Fundraising 22

Fundraising Advocacy Headline Survey 22

Get Fully Funded

MARCH 14, 2022

For example, BigCreekRescueGA.org or CollegeBoundVA.org. For example, if your nonprofit is the Equine Rescue and Rehab Farm of South East Tennessee, don’t get errfset.org. A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. Colors: Colors are so important.

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Profit Websites Build Work 124

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Resist that temptation!

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Lesson North America New York Kentucky 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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Charity Lesson Marketing Digital 128

NonProfit Hub

FEBRUARY 11, 2021

One of the basic tenants of successful fundraising is donor stewardship. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Invite them to attend your fundraising events. Romancing your donors should be a top priority! Regular e-newsletters are a great way to share stories.

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Donor Gift Newsletter Headline 62

Qgiv

MAY 5, 2021

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. For example, if you work with an animal nonprofit and rescue stray animals off the street, you may sometimes take in animals in pretty awful shape. Keep it personal.

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Video Support Help YouTube 52

Pamela Grow

JANUARY 13, 2021

In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop , and in all of our Basics & More classes, I outline the necessary elements for a strong fundraising program powered by donor communications. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

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Newsletter Donor Retention Nashville 52

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Are there fields we can do without in the short term, with a plan to capture additional pieces later (via follow-up email, for example)? Is it WORN? Write Once, Read Never.

Donation 53

Donation Donor Online Blackbaud 53

Get Fully Funded

FEBRUARY 9, 2021

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser. The video should not be about your organization’s history or recent fundraising event.

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Websites Donor Photo Nonprofit 98

EveryAction

SEPTEMBER 20, 2016

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

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Metrics Social Media Measure Media 100

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Take a look: So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?

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Fundraising Guide Mail Gift 111

Allegiance Group

MAY 16, 2023

Here are some examples: Cost Constraints: A complete website overhaul can easily cost tens of thousands of dollars, which might not be within your nonprofit’s budget. Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates.

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Websites Alternative Nonprofit Conversation 52