Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e.

Measure 50

Measure Impact Program San Francisco 50

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

MAY 9, 2013

Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. How Do I Use Metrics with My Event?

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? In the menatime, here's a few twitter stat tools from Brian Solis's awesome list.

Donation 50

Donation Tanzania Organization Stats 50

Care2

JUNE 18, 2011

As you read that stat, you’re probably saying to yourself "wow, that’s impressive. And while it maybe true that your organization needs a better Facebook strategy, it’s also important that you dig a little deeper into social media stats. Internet population each month.". A Facebook page can replace your website.

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Social Media Media Social Stats 78

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. We need metrics! Not only those that apply metrics but need to rethink them.

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Game Change Metrics Learning Environment 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

Establishing metrics for this campaign was difficult in that we didn’t have anything to use as a benchmark. Our digital engagement success is evolving based on our experience and it is difficult to outline what metrics of success might look like. A breakdown of the engagement and site visit stats are below.

Hurricane 97

Hurricane Measure Social Media Pledge 97

Connection Cafe

JULY 22, 2013

Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. Research Questions. Research Questions. Overall site visits.

Analytics 37

Analytics Design Research Process 37

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162

Tools Tech Map RSS 162

Connection Cafe

MAY 20, 2015

Evaluate your event data from the past 3 years or so. If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Fundraising performance metrics. Participation / registration growth.

Benchmark 20

Benchmark eBook Registration Indiana 20

See3

SEPTEMBER 24, 2007

He then shows some stats from comScore : * Over 133 million Americans watched online video in July — or 74% of US internet users. So while we don’t yet have all the metrics we need to show that video will actually improve/increase fundraising online, we know that this is the content people are gravitating towards.

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Video YouTube FAQ Metrics 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? s linking to you -referring URLs in stats program -google rss alerts (can be set to daily, as it happens, etc.) ??? One person to know where all the moving parts can be brought together to evaluate in the end. will be easier to track ???

Case Study 50

Case Study ROI Social Media Contest 50

Connection Cafe

APRIL 1, 2016

50 Fascinating Philanthropy Stats. The 50 Fascinating Philanthropy Stats is the central hub for need-to-know statistics on charitable giving, online fundraising, donor characteristics, and more. In evaluating potential services, the biggest concern is whether staff will have reliable access to the organization’s data.

Professional 20

Professional Causes NGO News 20

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Plan on spending some time on this and blow your boss away next time you bring her your web stats and action plan! As with number one and two above you get additional statistics from Add This which further helps you to evaluate the impact of your web site and how you can continue improving. by Avinash Kaushik.

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Site Web RSS Build 50

Media Cause

DECEMBER 6, 2023

Pt 2 Re-evaluating YOUR annual report Pt 1 Why did an agency create an Impact Report, anyway? A Tough Lesson By following our own data-driven advice, and re-examining the traffic and conversion stats for our 2022 report microsite, we reached a difficult conclusion: the answer to our questions was predominantly ‘no.’ Informed by data.

Report 64

Report PDF Stats Channel 64

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

On the web, anyone can evaluate the photographs in terms of aesthetic quality and relevance to the exhibition theme. All evaluations are private; all artists are unnamed. o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site. Another theme of web2.o

Arts 74

Arts Social Media Examples Artist 74

Care2

MARCH 26, 2009

In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online. Overall, the nonprofit online landscape looks good.

Convio 31

Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. I'm more interested right now in applying the metrics to program improvement. I'm working on one. Up or Down?"

Metrics 50

Metrics Action RSS Feeds 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? Google Analytics.

Metrics 50

Metrics Web Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

CauseVox

NOVEMBER 26, 2023

It involves evaluating the effectiveness of your narratives in terms of engagement, donor response, and, most importantly, the real-world change inspired by your stories. Inspiring photos and videos of your impactful work in action is crucial, but so are the stats.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. But the stats. Word Press users can use General Stats plugin. He did and gave me permission to blog!

Measure 50

Measure Social Media Tools Technorati 50

Bloomerang

NOVEMBER 13, 2021

Are you going to use this to evaluate your internal operations so that you can become more efficient, more effective. We need to know what metrics we need to be tracking. And I see an anonymous question here about, “Can you speak to what evaluation methods are particularly effective regarding impact?”

Report 81

Report Measure Impact Process 81

Qgiv

OCTOBER 5, 2021

No matter your donors’ reasons for giving, the stats above show that at the end of the year, they’re ready and willing to give. Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Check them often! Attainable: Don’t set yourself up for failure by reaching for the impossible.

Campaign 69

Campaign Practice Giving Social Media 69

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

But from my stats surcease of sorrow, I realized - some things you can’t keep score. And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. DEFINE the METRICS. CONCLUSION.

ROI 76

ROI Social Media Slides Media 76

The Modern Nonprofit

SEPTEMBER 26, 2023

While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. It’s cheaper to do than you might think, and stats show that your appeal will be 50% more likely to succeed if you do! Those stats you used earlier?

Guide 102

Guide Goal Social Media Action 102

The Modern Nonprofit

SEPTEMBER 21, 2021

While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. It’s cheaper to do than you might think, and stats show that your appeal will be 50% more likely to succeed if you do! Those stats you used earlier? celebrate.

Guide 98

Guide Goal Social Media Action 98