Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Click Through Rate (CTR). Email Opt-In Rate. Cost Per Impression (CPM). Cost Per Sale (CPS).

Digital 111

Digital Marketing Guide Chapter 111

Double the Donation

OCTOBER 25, 2021

But if your organization can be even 10% more deliberate about who you’re calling, it can have a great impact on your call conversion rate. Plus, if your request process is standardized, you’re in a better position to evaluate and adjust according to the results. Match ratios. Include matching gifts in call scripts.

Guide 98

Guide Script Tips Gift 98

Whole Whale

MAY 5, 2021

Your organization’s public disclosure of financial and tax documents can help instill confidence in donors, yes, but also grant making foundations, future hires, journalists, charity rating organizations, and the general public more broadly. Charity Ratings.

Public 90

Public Practice Build Donor 90

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. The reality is that I collaborate with strong partners on data and the associated analytics then spend the time needed to understand and evaluate our fundraising programs at Project HOPE.

Analytics 33

Analytics Data Analysis Metrics 33