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Launching a successful nonprofit communications campaign

Candid

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Step 5: Launch, measure, and optimize It is time to launch your communications campaign.

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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Be visual. “If

professionals

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. . Once you’re ready to look at your appeal again, you should evaluate it by asking the five questions below. I stick by them as a place to begin. Look at the example above.

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Art Brings People Together: Measuring the Power of Social Bridging

Museum 2.0

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." So consider this just the first of many posts related to issues of cultural inclusion, evaluation, and impact. You can measure the change in that comfort before and after the research activity.

Measure 47
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Evaluate telethons and phone banks – what makes people donate on the spot? Growing your community of supporters is the only measure that matters. Passionate explaining of impact?

Lesson 59
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Reflections from Networked Nonprofit Workshop for Latin American NGOs

Beth's Blog: How Nonprofits Can Use Social Media

The first day focused on networks and strategic use of social media along with some practical skills in content creation and measurement. I started with an introduction to the Networked Nonprofit and an assessment that allows them evaluate where their use of networks and social media is along a continuum.

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The Questions Every Nonprofit Should Ask About Sensitive Data

NTEN

These days, big data breach headlines are becoming almost blasé. Lastly, make certain those locations employ some access control measure such as a locked door or cabinet for mobile media and paper documents, or logical access controls such as network folder or file permissions. Jake Marcinko, Blackbaud. Eradication & Education.

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