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AUGUST 19, 2014
A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. This viewer will first look at the eyes of the model, then the headline, “Naturally You.”, care about the environment around them. I’ve got a pretty fun exercise for you. Google search “ads from the 1950s” and brush yourself up on the iconic advertisements that once graced the pages of magazines, periodicals, and outdoor boards of the time.
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