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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

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As an example, an experiment was done to increase hotel towel reuse through changing messages: the traditional ''this many gallons are used to wash towels, please reuse your towel to help us save the environment '' was used as the control message. AM: organizations are not investing enough in storytellers.

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