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10 Email Marketing Best Practices for Nonprofits [Updated for 2024]

Nonprofit Tech for Good

According to the Global Trends in Giving Report , 26% of online donors say that email is the tool that most inspires them to give while 25% say social media, 17% website, and 13% print. In fact, email messaging raises 14% of all online revenue.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

Email accessibility refers to the art of crafting email messages in a way that ensures equal usability and understanding for all individuals. 1) Design Design in email accessibility is particularly important for ensuring that individuals of all abilities can effectively access, comprehend, and engage with email content.

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How One Nonprofit Developed a Social Media Strategy That Raised $57,000 in 2 Weeks

NonProfit PRO

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared an anonymous nonprofit case study that relied on storytelling via social media and email to raise $57,000 in unrestricted funds in two weeks. Here’s a look at their recommended social media strategy.

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How to Nail Your Year-End Fundraising Emails

NonProfit PRO

You’ll raise more money this time of year than any other time. People often set aside a certain amount of money to give to friends, coworkers and nonprofits. If you want them to give to your nonprofit as well, it’s wise to be proactive.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Email Focus Tool Gated Raises Dollars and Awareness for Nonprofits

NonProfit PRO

Gated just released new nonprofit pages for every organization that its users choose to support. People who use Gated can support any one of 100+ NPOs (such as Doctors Without Borders, Big Brothers Big Sisters, Wounded Warrior Project, et al.) or request a verified nonprofit of their choosing.

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Ten Smart Ways to Diversify Your Fundraising and Raise More

NonProfit PRO

Learn how your nonprofit can diversify fundraising efforts and raise more with FrontStream’s free eGuide: 10 Smart Ways to Diversity Your Fundraising Efforts. Engage supporters in multiple channels, including email, mobile and social media to increase donor engagement and raise more for your mission.

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