What iOS 17 Tracking Changes mean for Digital Fundraising
M+R
DECEMBER 8, 2023
TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. They might be used to track lead source information, track uses of donation form, or identify which email a user donated to. This is the red highlighted portion “utm_medium=email”. Apple Mail is Apple’s email client. billion people.
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