What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

For example, they ran a campaign for teens to collect food for a Food Banks around the country. They interviewed them and found out that homeless teens want one thing – jeans. So they started a partnership with Arrow and campaign called “ Teens for Jeans.”. They know from their data that the Shelters used the jeans to help lure the teens into the shelter for the night. At DoSomething, they were getting text messages back from teens.