What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

It doesn’t mean that we’re going to do a survey once as a fancy report for a Foundation. The bottom line is member acquisition – so they know the one metric that matters. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. I was lucky enough this morning to hear Nancy Lublin’s opening keynote at the Data On Purpose conference hosted by the Stanford Social Innovation Review.