What I Learned From @nancylublin About #dataonpurpose
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 2, 2015
The bottom line is member acquisition – so they know the one metric that matters. For example, their bootcamps which were sponsored by American Express. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. They iterate and get better. Focusing on KPIs. What’s good? What’s impact?