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What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

Their primary communications method is text and that lends itself to templates. For example, they ran a campaign for teens to collect food for a Food Banks around the country. They interviewed them and found out that homeless teens want one thing – jeans. So they started a partnership with Arrow and campaign called “ Teens for Jeans.”. They know from their data that the Shelters used the jeans to help lure the teens into the shelter for the night.