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What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

Nancy used the analogy of operating like car company that puts out different vehicle models and each year will have a different version with different features. Their primary communications method is text and that lends itself to templates. For example, their bootcamps which were sponsored by American Express. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.