What I Learned From @nancylublin About #dataonpurpose
JUNE 2, 2015
It doesn’t mean that we’re going to do a survey once as a fancy report for a Foundation. Their primary communications method is text and that lends itself to templates. The bottom line is member acquisition – so they know the one metric that matters. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.