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What I Learned From @nancylublin About #dataonpurpose

Beth's Blog: How Nonprofits Can Use Social Media

Their primary communications method is text and that lends itself to templates. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. DoSomething is the largest youth organization in the world with 3.8 Million members who are young people. It is used 6 times more often than other words.