Remove El Paso Remove Interview Remove Metrics Remove Survey

What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

It doesn’t mean that we’re going to do a survey once as a fancy report for a Foundation. They interviewed them and found out that homeless teens want one thing – jeans. The bottom line is member acquisition – so they know the one metric that matters. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.