What I Learned From @nancylublin About #dataonpurpose
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 2, 2015
They interviewed them and found out that homeless teens want one thing – jeans. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. So, they launched a campaign with “Team Crunchy vs Team Smooth.” They collected thousands and thousands of peanut butter jars.
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