What I Learned From @nancylublin About #dataonpurpose
JUNE 2, 2015
Another example was to help Youth Homeless Shelters. They interviewed them and found out that homeless teens want one thing – jeans. Kids learned about homelessness. The bottom line is member acquisition – so they know the one metric that matters. For example, their bootcamps which were sponsored by American Express. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.