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What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

Their primary communications method is text and that lends itself to templates. Another example was to help Youth Homeless Shelters. They interviewed them and found out that homeless teens want one thing – jeans. Kids learned about homelessness. For example, their bootcamps which were sponsored by American Express. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.