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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

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millennials think a simple review is more effective than an ad--YELP for example. Traditional method of ''i ask, you give'' doesn''t really work on this generation. For example, through grassroots online fundraising. There is a perception that millennials are the ME ME ME generation.

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