Resilient Fundraising: Show Donors the Love
APRIL 20, 2020
Mother Nature just ripped our shorts off. We are exposed, bigtime. She took us to a place we were already going, but much, much faster. We were not prepared for the journey, and we had been ignoring the destination off on the horizon for a long time. In short, our participants and donors have been telling us things we didn’t want to hear. But you can listen to their whispering voices on our quarterly reports. Email deliveries, opens, click-throughs – all fell and kept falling. How did we react?