Sat.Jan 08, 2022 - Fri.Jan 14, 2022

The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads.

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Ready to Declutter Your Digital Life?

The MatrixFiles

It’s a new year and with a new year comes new year’s resolutions. Many of us resolve to tidy up our closets and garages. This past holiday season, I decided to declutter my digital life. Here’s what I ended up doing: Cleared my Email.

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How to (Finally) Make Analytics a Priority

Association Analytics

The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics. Resources Analytics for Everyone data Data Adoption Data Culture Events Executive Learning Marketing Member Engagement Member Retention Planning & Strategy Real-Time Data Technology

Start-up Marketing: How To Do It Right

Byte Technology

A start-up is the most challenging and rewarding project for a marketing agency. With their business plan in hand, Flourish Medical + Wellness came knocking on our door (virtually). We were asked to design and develop a website and create a strategic marketing plan.

Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Discover how this high-level overview report can help get your organization in shape for technology adoption and read helpful best practices for facilitating this critical process.

Why Fundraisers Should Offer People An Opportunity To Give


Don’t think of yourself as a “fundraiser.” That sounds like it’s all about money. And money is one of the top taboo topics in our society. Think of yourself, instead, as a “ philanthropy facilitator.” That makes it about love.

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How to get started with artificial intelligence and predictive analytics for your association

Nimble AMS

Artificial intelligence and predictive analytics have a lot to offer associations. . Here are some tips on how to get started with them for your organization. We also have a 20 minute deep-dive webinar on the topic you can register for here.

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Focus on Millennial Donors at Your Peril

NonProfit PRO

Millennials are changing the face of business and they will change the face of philanthropy — eventually. Donor Relationship Management Generational Marketing

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Yes, You Can Still Fundraise In January. Here Are 3 Ways To Get Started.


Traditionally, January isn’t a very lucrative month for fundraising. Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift.

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Cloud for Good at Higher Education Dreamin’

Cloud 4 Good

Cloud for Good is excited to announce our sponsorship of the first annual Higher Education Dreamin’ conference. The conference will take place on January 27, 2022, and will run from 9:00 am PST to 3:30 pm PST (12:00 pm – 6:30 pm EST). .

Quick bites: 2021 End-of-Year Fundraising


Read time: 4 minutes. December is for two things: cooking great big extravagant feasts, and using every tool at our disposal to raise money.

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Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

NonProfit PRO

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king. E-mail

5 Tips To Cultivate A People First Culture In Your Nonprofit Workplace


You may have heard the term “people first culture” here and there, but what does it really mean? describes the term as the following: . People-first cultures are rooted in a philosophy that values people over profits.

Using Facebook Challenges to Engage Supporters

Top Nonprofits

Scrolling on phones, reading the news, referencing the latest trends— social media is ingrained in popular culture across the generations. However, although you engage with it every day, we’d guess that your nonprofit isn’t using the platforms and their fundraising tools to the fullest extent.

Why Hybrid Events Are Valuable and Here to Stay—Plus Tips and Strategies for Planning


Hybrid events aren’t just the wave of the future—they’re the here and now. Although in-person events have tentatively resumed, it’s safe to say that variety truly is the spice of life, and hybrid events have become a true game-changer in the world of events. What’s so alluring about hybrid events?

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

$1.1B Raised on Nonprofit Giving Platform, Classy, in 2021

NonProfit PRO

Classy, a giving platform that enables nonprofits to connect supporters with the causes they care about, announced that its nonprofit customers collectively raised more than $1.1 billion on the Classy platform in 2021.

5 Tips To Increase Your Nonprofit Productivity


This nonprofit productivity post is part 1 in a two-part series. . Procrastination is so very tempting! Just one more look at social media or another quick trip to the coffee shop, what harm can it do? But it’s more than mere distraction, it can have a serious impact on your long-term productivity.

Intro to Data Analytics for Nonprofits


Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!)

Innovating for Dramatically More Scale and Social Impact

Top Nonprofits

On so many vital social issues, we’re either seeing painfully slow progress or problems that are actually getting worse.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

Reverse Board Inaction With Informative Reports 

NonProfit PRO

During the meeting — and this may be the only activity that happens at the meeting — there will be reports. Sometimes it feels like one report after another with an occasional question thrown-in and some member moving, and then the board votes to accept the report. And then, the meeting is over.

7 Out-of-the-Box Sponsorship Activation Ideas for Your Next Sponsorship Program 

The Sponsorship Collective

Recently, I shared a post chock full of awesome (if I do say so myself) motorsport activation ideas. This week, I thought I’d broaden the horizons and divulge some truly unique activations for nearly any area of sponsorship. What are they?

Fundraising is not debate club

Hands on Fundraising

I bought a rowing machine last Christmas. It’s still causing arguments. John Thompson Full disclosure: I was not in a debate club. I would have been sliced and diced in moments, as I tried to find common ground so everyone could be nice to each other.

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Answer these 6 questions to frame your fundraising plan structure

Get Fully Funded

Drafting a fundraising plan can be intimidating, especially if it’s your first time and you have no fundraising plan structure. In other words, you have no format, no template, and no idea where to start. I get it. I’ve been there.

Strong Relationships Build Major Donor Fundraising Success

NonProfit PRO

As a profession, fundraisers constantly spend a great deal of money on training, education and consultants to learn various techniques to improve performance and results. One can never sit on their laurels. Donor Relationship Management Major Gifts

How To Recruit Sponsors For Your Fundraising Events & Campaigns


As nonprofit fundraisers, we’re always thinking about our donors first. We’re focused on recruiting them, retaining, engaging, and so on.

[VIDEO] How to Raise 25% More from the Right Funders in 2022 and Beyond


The fundraising landscape is changing rapidly and the way funders want to work with nonprofits is too. Mallory Erickson will help you start your 2022 off fundraising in the right way. Full Transcript: Steven: All right, Mallory, I got 1 p.m. Eastern.

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New for 2022 – How to Write Your Best Sponsorship Proposal Yet 

The Sponsorship Collective

If there’s one area of sponsorship that I find myself going over again and again with clients, it’s the sponsorship proposal. I don’t blame my clients in the slightest; proposals are tricky.

An Upward Cycle: Fending Off Donor Fatigue With Innovation

NonProfit PRO

Donor fatigue is a slow burn. Whether it manifests itself through a dwindling regular contribution, a shift in finances, a loss of inspiration, event support or an unforeseen reason, a once-enthusiastic financial contributor may come to a point where they’re just not as interested as they used to be.

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Why It’s Time to Rename our Sector from Nonprofit to For-Impact

Saleforce Nonprofit

If this post’s catchy subject line made you click to read it, we just proved that when it comes to marketing, the words we choose make all the difference. So if messaging is so important, why is the nonprofit sector referred to by a tax code assigned by the IRS 100 years ago?

What Is a Story and Why You Need To Tell Them

The Storytelling Non-profit

Storytelling is an invaluable tool for non-profits. Telling great stories helps your non-profit get its message out into the world, connect with new audiences and motivate people to take action like making a donation.

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How to Write Your Best Sponsorship Proposal Yet 

The Sponsorship Collective

If there’s one area of sponsorship that I find myself going over again and again with clients, it’s the sponsorship proposal. I don’t blame my clients in the slightest; proposals are tricky.

Giving Season is Over. Now it’s Time to Optimize

NonProfit PRO

While the giving season is over, it doesn't mean giving has to end. So, if you want to raise more money throughout the year, you should optimize your donation process to make it as engaging and seamless as possible.

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Why Cross-functional Collaboration is Key to a Successful Digital Strategy

Forum One

One of the most significant hurdles in implementing a successful digital strategy is a lack of common understanding around digital tools, processes and goals. This is why cross-functional collaboration is key to a successful digital strategy. .

5 Ways to Transform Your Donor Base into a Close-Knit Community


Fundraising is in the middle of a paradigm shift. For a long time, fundraisers have relied on donor-centric strategies that focus on their organization’s interpersonal relationship with a donor and speak to the personal reasons a donor gives.

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