Sat.Jun 30, 2018 - Fri.Jul 06, 2018

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3 Ways Organizations Win at Marketing

Wild Apricot

You see them every day. On Instagram, on Facebook and IRL (in real life). Organizations that seem to win at marketing their mission and their programs. They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!

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Identifying the Value of Nonprofit Customer Experience

NonProfit Hub

Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight of customer experience. Though nonprofits tend to speak less about branding than for-profits do, they’re still bound by branding rules.

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Finding Data Management Solutions for Arts and Culture Organizations

Everyaction

Arts and culture organizations such as media companies, magazines, public radio stations, museums, theaters, and arts advocates have unique needs when it comes to data management. Balancing the tasks of marketing to a broad swath of the general public while also maintaining positive relationships with a closer circle of donors and supporters presents unique challenges to fundraisers and membership professionals.

Arts 44
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Is Chicken Little Still Around?

ASU Lodestar Center

posted by Pat Lewis Retired Professional in Residence, ASU Lodestar Center. What we know: The new tax law’s influence on charitable giving is a topic of lively discussion, and multiple projections of negative impact have been made. Not everyone fears the effect of the change, with some believing it will put more cash into the economy and actually boost charitable giving.

Law 40
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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How To Be A Humble Leader

Eric Jacobsen Blog

From John Blakey 's book, The Trusted Executive , here are these four tips from Jim Collins for how to be a humble leader : Demonstrate a compelling modesty, shunning public adulation and never be boastful. Act with quiet, calm determination and motivate others through inspired standards, not inspiring charisma. Channel ambition into the company, not the self, and set up successors for even more greatness in the next generation.

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Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. With the rise of technology has come a proliferation of giving channels nonprofits can, and arguably should, utilize to fundraise.

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In Times of Uncertainty, Consider Mission Impact

ASU Lodestar Center

posted by Anne Byrne Professional in Residence, ASU Lodestar Center. What we know: The new tax law’s influence on charitable giving is a topic of lively discussion, and multiple projections of negative impact have been made. Not everyone fears the effect of the change, with some believing it will put more cash into the economy and actually boost charitable giving.

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Be Sure To Connect With Your Team Members Individually

Eric Jacobsen Blog

Here, from the book, Be A Network Marketing Leader , are some tips on how, as a leader, you can connect with each of your team members individually : Send cards on their birthdays and anniversary-of-joining dates. Keep yourself updated with what's happening in their personal lives. Show your support during personal or family crises. Schedule weekly one-on-one phone calls or meetings.

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5 Tips For Steering Your Organization Toward Online Fundraising

Nonprofits Source

Navigating through the digital landscape can be a little murky at times. These channels are constantly evolving requiring you to keep pace with industry knowledge, insights, and best practices. It requires hard work and continuous effort and adjustments to your plans if you want to be successful and that hard work will pay off. According to a recent study , overall revenue from online fundraising grew by 23% in 2017, which marks 6 years of growth.

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Establishing a Grant Office at a Healthcare Organization

Connection Cafe

The decision to establish (or restructure) a grant office is one that requires human and capital resources as well as diligence in execution. So, it’s crucial to the ongoing success of your grant office that there’s clarity within the organization around: . Why you need a grant office. What responsibilities your grant office should have. How your grant office should be structured.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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How To Energize Your Work And Life

Eric Jacobsen Blog

Tom Rath is the author of the incredibly popular Strengthsfinder 2.0 book. One of his most recent books is, Are You Fully Charged? The book draws on the latest and most practical research from business and psychology and identifies the three keys that influence most of our daily well-being, as well as our engagement at work : Meaning : doing something that benefits another person Interactions : creating far more positive than negative moments Energy : making choices that improve your mental and

Life 49
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5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

According to industry research , 63% of marketers say generating traffic and leads to their website is their top marketing challenge. Meanwhile, 40% say they struggle to prove the ROI of their digital marketing initiatives. That’s why In this article I’ve put together a list of 5 practical reasons why digital marketing fails to get results with actionable solutions to move you towards success.

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