Sat.May 08, 2010 - Fri.May 14, 2010

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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

For the last 4.5 years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. My Top Five are below: 1.

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Work on Stuff that Matters

Beneblog: Technology Meets Society

I was impressed when I heard Tim O'Reilly recommending to all tech folks last year that they Work on Stuff that Matters. Tim's point wasn't that all tech developers should go to work for nonprofits, it was that people should step back and think about what matters to them. Life is too short to throw your professional life away on stuff you don't care about.

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professionals

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The Limits of “Free” Software

Robert Weiner

I received an email newsletter today with the following pitch for a web-based donor database (perhaps you can guess which one): The Cloud offers you constituent relationship management (CRM) software that's less expensive, easier to maintain, more accessible, more intuitive, and with greater flexibility and capacity than you've ever seen before. How much would you pay for such a system?

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Privacy, Social Media, and You

NCE Social Media

Facebook has been taking some heat about their privacy policies again. Users are concerned about Facebook’s new open grid and how it links and shares your information with others. Facebook just wants to make the web a more open and social place. However the user’s concerns have concerned Facebook enough to have a special meeting with all of their senior staff.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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7 Tips for Successful Online Fundraising

NetWits

The folks at Epic Change continue to do great things using the web as their medium. On mothers day 2010 they set out to raise money for Mama Lucy - a change maker who’s dedicated her life to helping kids in Arusha, Tanzania. We can learn some things from this online fundraising project.

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Keeping Costs Down: The Moral Imperative

VisionLink

'"Our hearts drive the mission, the bank account drives the scope," so said one of the presenters at the National Voluntary Organizations Active in Disaster (NVOAD) conference this morning. We could not have said it better. Those of us who provide technology to the non profit, charitable, and faith-based sectors have a moral obligation to keep the costs of technology as low as possible.

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Swipe your Social Media Response Plan from the US Air Force

Wild Apricot

Should a nonprofit organization look to the military for social media advice? Perhaps so, if it’s the US Air Force we’re talking about! In fact, their Web Posting Response Assement flow chart can serve as a strong models to guide your staff in best practices of online conversation.( read more ). Tags: nptech Best practices online community Blogging Social networking Non-profit Communications social media diagram.

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Increasing Website Traffic with Search Engine Optimization (SEO)

NetWits

Did you know that between 40-60% of your website visitors are getting to your website via search engines? Of those, not all are new visitors, either. People will often search for websites they’ve been to before because they forgot the URL or have become accustomed to it using Google (or maybe Bing?). There’s also the possibility that they’ve started using an integrated browser toolbar or features such as Google’s “I feel lucky.

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The Tools You Need: NTEN and The Nonprofit Quarterly

NTEN

An online session from the Stanford Social Innovation Review (SSIR) about the "starvation cycle" at nonprofits tackled a tough problem: we nonprofits tend to starve ourselves from the kinds of investments we need to make in order to be more effective in reaching our missions. We need the systems, staff, and sound strategies to do our jobs well, but those things take time and money.

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Do Nonprofits Need To Consider iPads in their Mobile/WebStrategy?

Beth's Blog: How Nonprofits Can Use Social Media

My son, Harry, who likes most kids his age , loves screens: computer, video games, and television. "Screen Time" is our house is limited and a reward for good behavior. He, of course, was very aware of the launch of iPad and wanted one. (Me too). So after a good report card, I acquired an iPad. Right now we're using it to play Blokus , a game that we have played together as family for years in its analog form.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Disrupting Philanthropy: Discuss!

Wild Apricot

Duke’s Center for Strategic Philanthropy and Civil Society has just published Disrupting Philanthropy: Technology and the Future of the Social Sector , by Lucy Bernholz of Philanthropy 2173 with Edward Skloot and Barry Varela. As Bernholz explains, the paper took more than a year to research and write – and a remarkable feat, too, given the pace of change in technology!

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Free Webinar on May 20: Making it Easy to Give by Taking Online Donations

Tech Soup

Are you interested in taking online donations, but not sure where to start? This can be a very confusing process, with many options and it’s not easy to determine what the best solution is for your nonprofit or library. Attend this free webinar on Thursday, May 20, 11 a.m. Pacific time and learn about the different ways that you can raise money online and the tools to make it safe for your donors.

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What You Need to Know About Nonprofit Social Network Use

NTEN

Remember those halcyon days of yore when the phrase "social networking" was suffused with golden light? New fundraising campaing? Try Causes! Need to build community? Let's create a Ning site! No budget for a web site redesign? Start a Facebook Page instead! Maybe it will work. Ah, 2008, you are missed. Well, playtime's over. If your organization isn't measuring the results of its social media initiatives, you may be wasting time and effort.

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Conversational Case Study: Myth or Fact - Can Small Nonprofits Win with Social Media?

Beth's Blog: How Nonprofits Can Use Social Media

Photo by HeyDee Almost a year ago, Allison Fine and I finished a reflection paper on the lessons learned from the first America's Giving Challenge from the Case Foundation. This year, we are experimenting with incorporating social media techniques as part of the evaluation process for the second America’s Giving Challenge. While we've used traditional research methods, including a survey of 720 Challenge Participants and interviews, we are facilitating “Conversational Case Studies” that explor

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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.

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Keep Your Nonprofit Safe from Spam Complaints

Wild Apricot

Does your nonprofit send out e-newsletters, fundraising appeals by email, and/or group “email blasts” to your mailing list? And do those messages sometimes get refused or marked as spam? If so, that’s a problem – but it’s one you can fix.( read more ). Tags: nptech Best practices E-mail marketing Non-profit Communications.

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The Latest in Mobile (Giving) Campaigns

Care2

Recently, the Progressive Communicators of Washington, DC (PCDC) held a panel discussion on Mobile Communications for Progressives at the World Wildlife Fund here in DC. The purpose was to bring together some of the leading thinkers and practitioners in the area of mobile campaigns and to find out what is working for nonprofits. The speakers included the following: J eff Lee: Moderator and past President of Distributive Networks, the company that ran the Obama text messaging campaign in 2008.

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I Have No Followers. It's the End of the World!

NTEN

A funny thing happened on the way to social media stardom on Monday: w e lost all our Twitter followers. Sure, we tried to play it cool. None of us would ever admit that suddenly having zero followers was a blow to the ego. After all, it's not how many followers you have, it's the quality of the relationships, right? . Admit it. You freaked out just a little.

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Wisdom 2.0: Staying Mindful Amidst Technology Overload

Tech Soup

The first of its kind Wisdom 2.0 Conference brought together people from a variety of different disciplines to explore the concept of how we can live mindfully amidst fast-paced streams of information and technologies that are becoming the daily reality for many people. Speakers ranged from Google executives to Zen priests to Twitter venture capitalists to small business owners to nonprofit consultants.

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Nonprofit Technology Kick Start: Free World Class Board Meeting Software

Looking for cost reductions for your nonprofit? Why not consider modernizing with a digital board management system that's designed to work with remote meetings, with immediate cost reductions if you still distribute paper packets to members? Get going in less than an hour on a fully hosted cloud solution built on the latest technology that runs on any device - from desktops to tablets and smartphones - without any installation.

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Getting Creative with Online Fundraising: 10 Campaigns Using Mission Inspired Gifts aka Gift Catalogues

Connection Cafe

Author: Jordan Viator. Online fundraising programs are presenting new and effective ways for nonprofit organizations to raise more money and reach a wider audience more than ever, especially when integrated with other nonprofit organization communications efforts. In recent years though, organizations have found that more than just a simple donate now button linked from an email is needed to get the attention of information-overloaded supporters who are spending more and more time online –

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Deepening Your Donors Commitment

Care2

Yesterday on Frogloop , we discussed fundraising consultant Mal Warwick’s three new guiding principles for fundraising : 1. Give donors a choice to contribute money via multiple channels 2. Provide information that donors think is useful 3. Provide positive experiences and engagements. Today, we are going to dive into Warwick’s final principle that nonprofits should adapt as part of their fundraising practices - deepening supporters’ commitment.

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NTEN Member Buzz Round-Up: May 14

NTEN

What's Your Nonprofit's Superpower? (Flickr: levork) (Note: This is a weekly round-up of NTEN members doing and sharingtheir nptech awesome. Members are in bold. Tag your own news with "ntenmember" or "nptech" to help us find your awesomeonline, or contact Annaliesewith your updates.) A new study, " The Next Generation of American Giving ", came out this past week.

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Microsoft Software Donation Program: Admin Fees Increasing July 1

Tech Soup

This week we received notice from Microsoft that prices on many of its most popular software offerings will be increasing over the next two months — some by as much as 70 percent. Our admin fees, which Microsoft's donation program dictates are roughly four percent of retail cost, will be increasing, too. But, because we know many of the nonprofits we serve plan to request product donations in-line with our fiscal year end cycle, (which runs from July 1 through June 30) we're holding admin fees a

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Donor Engagement Guide: 8 Key Steps to Better Retain and Engage Donors

Are your donors your biggest fans, or are you lacking donor loyalty? The truth is, your donors have expectations of what their relationship with your organization should look like. This ebook will help you learn how to live up to those expectations!

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Right Brain Business Plan e-Course Starts May 17th

Have Fun - Do Good

Hello Have Fun Do Gooders! Just a quick shout out for my pal Jennifer Lee's Right Brain Business Plan e-course that is starting Monday, May 17th. I took Jen's class last fall, and really enjoyed it. I know you all have Have Fun Do Good dreams you want to develop, and Jen's class is a fun, creative way to explore them. You can see some images from part of my Right Brain Business Plan to the left.

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Is it a pink nightmare?

Get Fully Funded

So Kentucky Fried Chicken is doing a cause marketing promotion for the Susan Komen Foundation. You know, the one that fights breast cancer. And there are a lot of people scratching their heads about that. Some are even angry. Many are calling it a huge blunder. It’s tough to understand how greasy fast food and fighting breast cancer go together.

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An update: Expanding the nonprofit technology bookshelf

Deborah Elizabeth Finn

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GrantStation Promo Is On and the Phones Are Busy!

Tech Soup

Right now we are experiencing a very high call volume due to the GrantStation Promotion. If you're calling us, you may encounter a busy signal. The phones are working and we are doing our best to answer calls, emails, and faxes as quickly as possible. You can still place requests online and if you can't get through to us, please try again. If you are unable to get ahold of us on the phone and you have questions regarding the promotion, please send us an email !

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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Organizations like yours are increasingly realizing that technology adoption is only as good as the technology you choose. Statistics from a 2014 NTEN study show that seriously investing resources in training for your staff corresponds to higher adoption and ultimately technology effectiveness. In this report, we’ll give you a high-level overview of how to get your organization in shape for technology adoption and best practices for facilitating this critical process.

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Museum 2.0 Book Club: The Great Good Place

Museum 2.0

While it hasn't happened here in awhile, a new Museum 2.0 book club will be starting in two weeks to read and discuss The Great Good Place by Ray Oldenburg. Oldenburg is the individual to whom the term "third place" is attributed, and this well-researched 1989 book put him on the map. "Third places" are places that are neither work nor home but occupy essential positions as anchors of community life.

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Thousands of nonprofits could lose their status

Get Fully Funded

Hundreds of thousands of nonprofits around the country are about to lose their tax-exempt status for failure to file annual returns with the IRS. It’s being called a ‘doomsday’ for nonprofits and experts estimate that as many as 400,000 of the nation’s 1.6 million nonprofit organizations will no longer be able to legally accept tax-deductible donations after May 15.

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Saskatoon developer builds iPhone apps for charity

AFP Blog

Saskatoon developer builds iPhone apps for charity: "There are non-profits doing incredible work in our communities everyday, and Apps4Good allows people to support the non-profit community in a new way.”In Halifax last year, 15 volunteers spent a weekend creating two apps — Wish You Were Here and Meet Me Here — that are now for sale through Apple’s apps store.

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Basel Action Network's E-Stewards Certification Program

Tech Soup

Basel Action Network (BAN), a Seattle-based environmental nonprofit which has a mission to stop the illegal export of electronic waste from the United States, has just launched a new standard and certification program called e-Stewards. The new program is for electronics recyclers and companies that generate volumes of e-waste. The basic intent of the new e-Stewards standard is to stop illegal e-waste exporting to developing countries in accordance with the Basel Ban Amendment , e-waste disposal

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.