Sat.Feb 03, 2018 - Fri.Feb 09, 2018

How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism.

3 Ways to Use Social Media to Grow Membership

SocialFish

This post originally appeared on MC Talks. ——-. There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

5 Mistakes to Avoid When Writing a Fundraising Appeal Letter

NonProfit Hub

The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money , so you’re going to need to present them with a solid case that they’ll understand and connect with.

Break Your Mobile Phone Addiction: There’s An App for That and More

Beth's Blog: How Nonprofits Can Use Social Media

Having trouble getting that mobile phone out of your hands and checking it when you need to focus on work? There’s an app that can help you break your mobile phone addiction and it makes it fun. The app is called Forest that turns putting down your phone into a game. Here’s how it works.

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How the University of Minnesota Leveraged Social Ambassadors for Giving Day

Connection Cafe

“What’s next?” is becoming a common question for digital fundraising strategists. We’re hearing it about online giving days, about crowdfunding, about email – and now we’re starting to field the same question about peer-to-peer or online ambassador programs.

Direct Mail Is Here to Stay (and How)

Everyaction

(This is the third post in our New Year, New Heights development series. Need to catch up? Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail.

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The Times They Are A-Changin’: Adapting to a Shifting Industry

NonProfit Hub

My staff and I recently noticed a shift in our SEO statistics and started looking at what our data analytics showed for our blog in 2017. The data showed that 49 percent of our readers are ages 18-34. This was a surprise to us. For years, our audience fell in the 45-54 age group. Now, as we learned, our audience is younger than it’s ever been, and we’ve been adapting. More importantly, I think this shift represents changes we’re seeing in the nonprofit sector in general.

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100-Percent Board Giving

Connection Cafe

Board members are your organization’s advocates, ambassadors and vital volunteers. It’s imperative that your board understands that their participation level sets the tone for community impact.

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Editorial Calendars: The Secret Weapon of Communications Effectiveness

John Haydon

You have too much content to create, too many communications channels to manage and too little time for any of it, right? The urgent overtakes the important. Priorities get lost in the chaos. You can’t get everyone on the same page. You are not alone. This is very common in nonprofits.

Wild Apricot Launches Mobile App for Members

Wild Apricot

If you want to speed up event registrations and increase engagement among your members, encourage them to download our free Mobile App: Wild Apricot For Members. Member-App Mobile-App

Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit’s Impact

Beth's Blog: How Nonprofits Can Use Social Media

Breaking through the Noise on Social Media: How to run a Twitter Chat That Spotlights Your Nonprofit’s Impact – guest post by Neil Parekh. Every second, on average, around 6,000 tweets are posted to Twitter.

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Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness …”. Does it seem like the opening lines of Charles Dickens’ Tale of Two Cities sum up the times we’re living in today? We tend to view our lives in terms of superlatives.

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Introducing Elected Officials Look Up

Everyaction

Less than half of Americans can name their Representative in Congress, and even fewer know who represents them in their State Legislature. For nonprofits doing political advocacy, this presents a particular challenge when mobilizing supporters for actions such as letter writing or lobby days. That’s why we’ve created Elected Officials Lookup Pages - a tool that allows users to find their elected officials based on their address. Elected Officials Look Up Pages.

Step Up Book Authors Talk About Leadership And Leadership Moments

Eric Jacobsen Blog

The book, Step Up , shows readers how to step up to the plate during six critical leadership moments. Readers learn how to: Use anger intelligently in the workplace. Recognize and deal with terminal politeness. Make decisions when no one else is making them.

Is SEO a Viable Nonprofit Marketing Strategy?

ASU Lodestar Center

posted by Michael Hayes Internet Marketer Founder of Darby Hayes Consulting. SEO, or Search Engine Optimization, is the practice of gaining visibility on search engines, like Google. As Google now controls the majority of internet traffic, SEO has become a booming business, driving customers and brand visibility to virtually every sector of commerce. However, at its essence SEO is about profit motive. No surprise there, as SEO is slated to become a 80 Billion dollar industry by 2020.

How to Engage Alumni Effectively | 4 Key Best Practices

Donor Search

If there’s one golden rule of university fundraising, it’s that the key to effectively engaging alumni supporters is making meaningful connections with them year after year. No matter how long it’s been since graduation, your school always wants to remain a part of your alumni’s lives (and be first on their list when making a… University Fundraising alumni engagement Prospect Research

Introducing Basic Pages on EveryAction

Everyaction

Some nonprofit communications and digital staffers may not have easy access to edit their CMS/website platform, but need to quickly spin up a basic page with information or helpful links for their supporters. We've recently built out Basic Pages on EveryAction to empower users to do just that. Basic Pages are available for all EveryAction packages, and allow users to display content without collecting information from supporters.

Seven Ways To Stay Motivated

Eric Jacobsen Blog

To learn how to stay motivated, read High-Profit Prospecting , by Mark Hunter. It's a powerful read that includes counterintuitive advice and cutting-edge best practices for sales prospecting in today's business world.

How To Achieve Personal Resilience

Eric Jacobsen Blog

If you want to build the psychological body armor to achieve personal resilience, then the book, Stronger , is a must-read for you.

How To Manage Multiple Generations In The Workplace

Eric Jacobsen Blog

With clear caution against stereotyping people by age, Valerie M. Grubb has written an incredibly insightful book on how to manage the new workplace reality.

How to Engage Alumni Effectively | 4 Flawless Best Practices

Donor Search

If there’s one golden rule of university fundraising, it’s that the key to effectively engaging alumni supporters is making meaningful connections with them year after year. No matter how long it’s been since graduation, your school always wants to remain a part of your alumni’s lives (and be first on their list when making a… University Fundraising alumni engagement Prospect Research