Sat.Feb 11, 2012 - Fri.Feb 17, 2012

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]


A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report.

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

Source: Uploaded by user via Beth on Pinterest. This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them.

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Google+ Page Tips for Nonprofits


I admit I was a bit skeptical when I got an email from a Google rep offering to help set up a Google+ page for ASHA. I mean, god knows I’ve never heard of Facebook offering to help organizations with anything, much less brand pages. Also, I am still kind of lukewarm on Google+ overall.

11 Must-Follow Nonprofits on Pinterest

Nonprofit Tech for Good

With 10.4 million registered users, Pinterest hit the 10 million-user benchmark last week making it the fastest growing website ever.

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2011 Online Giving Trends


Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector.

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Online Fundraising and 3 Reasons to Start a Recurring Gift Program


Guest post by Bill Connors , author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. Make sure to check out his upcoming webinar where Bill will talk about Making the Most of Recurring Gifts with The Raisers Edge — 2/22/12 @ 2pm ET — Register Now !

Reporting Social To Stakeholders

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by ESML.

Why Can’t We Define Public Relations?



Infographic: Measuring the Impact of Social Media


Ever since social media was deemed the coolest communications channel on the block, nonprofits are continuing to question what kind of impact social media has on their bottom line. Wildfire , a social marketing platform surveyed a variety of marketers and found that marketers believe social media is valuable to increase brand awareness and dialogue but will soon begin to measure ROI from a more traditional perspective – attributable sales and costs.

What NOT to Pin on Pinterest

John Haydon

Here’s another guest post from my awesome friend Noland Hoshino , who catapults nonprofits and small businesses into the social good space. —————————————— Have you gone to a buffet in Las Vegas?

How After Action Reviews Can Improve Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Source: via Beth on Pinterest.

Why this PRSA situation is important.


Here is a comment by Ashlyn Brewer to PRSA’s Spin Sucks post which responded to public criticism of the PRSA’s final choices for the new definition of PR: “When I graduated from college in 2010, I was excited to work in “public relations.”

Social Media: An Ingredient to the Event Planning Recipe for Nonprofits


When is the last time your nonprofit spent months planning a fundraising event? Did your organization use social media to help promote it? Probably not.

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Observations and Reflections on #TakeBackThePink

Amy Sample Ward

On January 31st, the social web erupted with status updates, images, and more in response to the Associated Press report that the Susan G. Komen Foundation had decided to de-fund breast health screenings at Planned Parenthood affiliates.

2011 Online Giving Trends

NonProfit Trends

Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector.

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Paull Young of charity:water on making nonprofit waves in a digital ocean


A quick recap of today’s #SmartCMO chat (2/17/12) with Paull Young of Charity:Water. Lots of great digital marketing lessons from one of the smartest and most social nonprofits. Association Case Studies Featured From the Trenches inboxzero nptech smartcmo

What I'll be doing for Lent

Zen and the Art of Nonprofit Technology

Over the past few years, I have had an interesting relationship to Lent. As a Unitarian Considering Christ (or, as my spiritual co-conspirator Joellynn Monahan says "Universalist Chillin' with Christ",) Lent has never been about penitence. Growing up Protestant, and even in my brief flirtation with fundamentalism in my early adulthood, I never paid attention to it - I thought it was a Catholic thing.

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Social Media for Social Good: 3 Secrets to Raising Big Bucks Online


Frank Barry. Director, Professional Services. Blackbaud. What's the thing that separates the top 1% social fundraisers from the rest of the pack, and how can any nonprofit, large or small, put big numbers on the board? . According to a study by Blackbaud , NTEN and Common Knowledge, over 92% of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity.

Great reads from around the web on February 15th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of February 15th). You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

Social Media, Journalism and “The News Will Find Me”


The awesome Debra Askanase of Community Organizer 2.0 just posted a great slide deck of a presentation she gave recently on the impact of social media on journalism to the New England Press and Newspaper Association ‘s Winter Conference.

Are you on the Mobile Bandwagon?

Connection Cafe

Author: Sally Heaven. Mobile is a growing trend that just won't quit. Is your organization ready? If you follow the news about smartphones, then you might have noticed that in 2011, shipments of smartphones outpaced shipments of PCs.

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Crypto is Not Broken

Beneblog: Technology Meets Society

By Patrick Ball On 14 February 2012, the New York Times reported that a Swiss team had found a weakness in a key algorithm used to make secure connections online. We were worried because the algorithm (called RSA) is also a central part of Martus , our self-encrypting database that backs itself up to a network of servers. The bottom line: We've consulted with cryptographers and studied the Martus code, and we do not believe that there is a weakness affecting Martus users.

How to Find the Right Medium and Channels for Online Storytelling


Rob Wu. Founder. CauseVox. Everyone knows when they hear, watch, or read a good story. We know how to identify one, but how do you create one? Stories are powerful. From the beginning of humanity, stories have been how we make sense of the world, share wisdom, and explain our existence. Storytelling is the most powerful tool nonprofits have at their disposal. All good stories engage audiences, influence their behavior, and inspire them to share the emotion felt from the story.


Facebook Goes Public. What now?


This is an amazing slide deck by the always creative Publicis Modem UK with a glimpse into what’s coming, possibly, with regards to Facebook and the role of brands.

Romancing the Donor

Connection Cafe

Author: Cheryl Black. Champagne, flowers, jewelry, fancy dinner out, maybe even a new dress, all potential parts of a really fantastic Valentine’s Day. But we all know that you can’t build a relationship on one day of hearts and roses.

A Few Good Tools for Video Editing


PublishDate: February 2012. Author: Kyle Henri Andrei. Before the digital revolution, videos—like still photographs—were actually shot on film. Editing them involved cutting out individual frames and splicing the filmstrip back together, a tedious and expensive process that resulted in lots of little plastic squares on the cutting room floor.

Five Reasons Why You Don’t Need to Freak Out About Facebook Timelines for Brands (Which are Coming Soon)

John Haydon

A few weeks ago I wrote about why you should stop obsessing about when Facebook Pages get the new Timeline layout. Well if you’re still obsessing, you can stop now because Facebook is launching it in two weeks. What’s that? Now you’re freaking out?

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2011 Q4 Review: SocialFish Clients and Work


It’s time for our quarterly recap of what we’ve been working on. Well, it’s February, so I guess I’m running a little behind, but who’s keeping track, right? So here’s the review of what we got up to in the fourth quarter of 2011. Better late than never. It was a good year.

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How Do You Celebrate Reaching 10,000 Fans on Facebook?

Beth's Blog: How Nonprofits Can Use Social Media

The Secret to Achieving Three Times Better Fundraising Results [Infographic]

Tech Soup Blog

Frank Barry is a digital and online marketing strategist at Blackbaud. He's spent close to ten years helping nonprofits be more. effective online (fundraising, email communications, social media, technology solutions). Are you searching for ways to raise more money for your organization?

5 Ways to Use Mobile to Increase Giving

Mobile Commons

Mobile messaging can be a powerful and effective way to raise money. But there’s more to mobile fundraising than a text to give campaigns. Below are five ways to use mobile to increase your revenues. 1) Text to Give. Text to give is the most well known form of mobile giving. Users text in a keyword to donate $5 or $10 to your organization by having the donation amount added to their cell phone bills.*

Fundraising is not transactional (video)

John Haydon

Social media has not changed fundraising. Asking for money still requires steadily building relationships over time. The only acceptation to this rule is with disasters, and you can’t bank on disasters to pay next month’s rent. Strategy best practice fundraising

Love your Techies: Send Them to the 2012 Nonprofit Technology Conferenece


Every February, with Valentine's day just around the corner, we take some time to appreciate all the nonprofit techies out there working to connect the organizations we love with the technology they need.

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Online Community Recap: "Secret Sauce” Tips to Building Engaged Online Communities

Tech Soup Blog

The Online Community Meetup kicked off 2012 with Bill Johnston , head of Global Community at Dell ; Gail Ann Williams , community director at Salon / The Well ; Rachel Luxemburg , group manager, Community at Adobe ; and Thor Muller , chief technology officer, Get Satisfaction.

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