Have a Coke and a Smile…or Why Content Matters

Coca-Cola is the most consumed beverage after water. People collect Coke memorabilia. It’s an iconic brand and the company takes it seriously. So what does a company with such global implications focus on to engage their customers via social media? Content.

Here’s a video explaining Coca-Cola’s social media strategy for content.

Does this mirror things you’re doing already or want to do in the future?