Sat.Sep 06, 2014 - Fri.Sep 12, 2014

Emotions vs. Numbers| Developing the Right Strategy for Your Next Fundraising Appeal

Connection Cafe

There are two ways these posts about soliciting donors start: Either we begin with a metaphor about how asking a donor for time or money is like a. some sort of romantic proposition (prom, date, marriage), or b.

Open Source and the Promise of Sustainable Nutrition Security

Beneblog: Technology Meets Society

Recently I had the opportunity to get introduced to Gerald Nelson , senior climate change researcher and Professor Emeritus at the University of Illinois, Urbana-Champaign.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

VolunteerMark podcast goes live today!

VolunteerMark

Our podcast is live today! Check out this post for info on how to get involved, and more importantly, how to listen in on the ''reg

Does your charity have too much data?

3rd Sector Labs

How do you know when your organization is storing and using too much data? We were asked this question recently – and it’s a great question.

Data 177

Introducing Blackbaud’s Portfolio of Fundraising and Relationship Management Solutions

Connection Cafe

This week, Blackbaud shared our product portfolio strategy for 2015 and beyond, including the highly-anticipated plan for the future of the Raiser’s Edge solution line.

Bitcoin: how the charity RNLI is using the digital currency

AFP Blog

Why did RNLI decide to use Bitcoins? The idea came from our research into future trends and changes that may impact on the RNLI. Basically, it looked likely that we would receive digital currency as a donation and/or as part of a legacy at some point and we wanted to be prepared for that eventuality. While researching, we became aware that using Bitcoin could expose the RNLI to new audiences.

Keeping your employees engaged

VolunteerMark

We believe it’s extremely important for nonprofits to recognize how crucial people are to your mission. Our friends at Catchafire provide a comprehensive list of tips to help you create an intentional culture that combines purpose with passion. “By

More Trending

How to Plan the Fall Fundraiser Everyone Will Be Talking About

Connection Cafe

We’ve almost made it through the sweaty summer season and fall—in all its chilly glory—is knocking anxiously at our doors.

How Baby Boomers Use The Internet

TechImpact

Image courtesy of Modern Senior. The frequency of online giving ballooned in 2013, increasing by 14% in 2013. The huge increase in revenue generated by online donations also helped fundraisers realize their market is now, firmly, online.

We need to change the quality of our conversations

VolunteerMark

Are you tired of superficial dialogue about giving and charity? Then read this post for ways you can (and must) get meaningfully involved in conversations about serving others

BBC News - Ice bucket challenge: 'One in six Britons took part'

AFP Blog

BBC News - Ice bucket challenge: ''One in six Britons took part'' One in six Britons have taken part in the ice bucket challenge to raise money for charity, research commissioned by the Charities Aid Foundation suggests. The charity told BBC Breakfast that one in 10 people donated as a result of the campaign - each giving an average of almost £5. ComRes polled 2,058 British adults online from 5 to 7 September

4 Ways to Gain Followers for Your School on Instagram

Connection Cafe

The social media channel I’m most excited about using this school year is Instagram. Because in just a little over five months we’ve already doubled our following!

Advancing Reading Equality with Bookshare’s Exponential Growth

Beneblog: Technology Meets Society

At Benetech, we always ask ourselves how our existing successful programs can reach more people who need our services and how we can apply technology in new ways to enrich and improve more lives. I’m thrilled to share with you some of the recent amazing impact of Bookshare , a Benetech Global Literacy initiative and the largest accessible online library of copyrighted content for people with print disabilities.

6 Tech Tools That Are Better In The Cloud

TechImpact

Image courtesy of SustaiNet Software. The importance of technology to today’s business world is unmatched. Have you ever been in an office when the Internet goes out? It’s like a field day. The Internet today is central to the way we get work done, and for good reason.

Tools 168

How to Ensure You Are CASL Compliant : Page 1 of 2 : Target Marketing

AFP Blog

How to Ensure You Are CASL Compliant : Page 1 of 2 : Target Marketing Under CASL, it is illegal to send to or from a Canadian computer a "commercial electronic message" unless the recipient has consented to receiving the message. CASL also requires that all commercial electronic messages include an unsubscribe mechanism

Association Social Media: The American Institute of Architects (AIA)

SocialFish

'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. . ——————— Please welcome Sybil Walker Barnes, CAE, Director of Social Engagement at the American Institute of Architects to the SocialFish stage! 1) First things first – in what department in your organization does your role sit? Who do you report to? . As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team. I report to the Managing Director of Public Relations and Outreach. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Are they interlinked in specific ways? How do you decide what content to post where? Do they have different audiences? Like many nonprofits, we have social networking accounts on Twitter , Facebook , LinkedIn , YouTube, Pinterest , and, our newest account, Instagram , in addition to our own site, KnowledgeNet. Twitter and Facebook are our fastest-growing networks, Instagram is our most engaging network. The AIA is one of the leading architecture-related associations and, as such, we have various audiences: practicing architects, our members; architecture students and educators; affiliated federal, state, and local government officials/staff; media from trade and major news outlets; architecture fans—each wanting different information and/or interactions from the AIA. Engagement is a key part of our social media program. We view the social networking accounts as channels of two-way communications. We not only want to wow our audiences with valuable and relevant information (i.e., do social), but also be social with them. For instance, we know it may be challenging for our members to meet other design colleagues on Twitter so we host a monthly Twitter chat, AIA Chat, to help them connect. One member has likened the chats to her “virtual watercooler.”. In terms of content, we use Twitter for quick news nuggets and engagement; the LinkedIn company page for “newsy” content; Facebook for engaging, thought-provoking content (what will get people talking?); and Pinterest and Instagram for images of some of the best, most innovative architecture around. Although the content is different on each site, all these sites are interlinked in the sense that our brand represents architects and their works, regardless of the platform. The overarching goals are to be online with users and help elevate their awareness of what architects do and how they contribute to their local communities and society in general. 3) Can you describe the internal collaboration workflow with other areas of the association (e.g. are you part of a team that meets on a regular basis)? How do you manage content flow? How do you manage monitoring and responding across the organization? I’m a one-woman shop (with the occasional intern) so collaboration is key. In our current model, the Communications team hosts a weekly meeting with all internal stakeholders. Stakeholders have an open invitation to the meeting, and this weekly meeting is where I share what’s going on in the social realm and gather info on what’s going on, when, and where elsewhere. Occasionally the Marketing team will host informational briefings on initiatives/campaigns as well. It is through the weekly meetings, individual meetings with stakeholders, and briefings that I’m able to craft a social calendar that is integrated with our editorial calendar. We also have a social media cross-team comprised of staff who manage individual team accounts for the AIA. We meet on a quarterly basis to discuss our metrics and examine what’s working and what’s not. This model can be time consuming and consists of a lot of meetings, though. I’m hoping in 2015 we can transform our model into something that is not only a more collaborative but more electronic solution that is enterprise-wide—while not completely eliminating the need for face-to-face interactions. So if any of your readers are using models with enterprise tools for collaboration, I’d love to hear from them. . 4) Describe a typical day for you – and any favorite tools you use regularly for anything related to social media. There is no “typical” day. That’s what keeps my job interesting. I begin practically each day with a list of 3-5 tasks I want to accomplish in a day. When I finish my list, I open Hootsuite to scan for any mentions of our brand, overnight engagement, and pertinent content that we might share. I also review the scan can our Media Relations team creates daily, again, looking for content to share. From the reviews and media scan, I’ll craft and schedule posts for the day. And then a large part of my day is consumed in meetings with the internal stakeholders. If I’m not in a meeting, then I’m reviewing social metrics; if I’m not reviewing social metrics, I’m scanning and posting content; if I’m not scanning and posting content, I’m monitoring posts; and if I’m not monitoring posts, I’m working on/tweaking our strategy. Another part of my day sometimes involves coaching: coaching a chapter’s communications staff on their social media strategy or coaching staff on their social networking efforts. . My two favorite tools are my Hootsuite dashboard and Simply Measured. I have my Hootsuite dashboard set up with streams for our Twitter, Facebook, and LinkedIn accounts, as well as select keywords and online influencers. I keep it open all day, checking throughout the day on what’s being posted. I love how easily Simply Measured helps me to monitor our engagement activities across all of our networks and create monthly engagement reports. 5) Is community management (group moderation) part of your responsibilities? Please describe those activities. Our LinkedIn group is set up for peer-to-peer interaction among AIA members only. I monitor, not moderate, the conversations to make sure all comments are respectful. We’ve established community guidelines that we ask all of our followers to abide by and the guidelines are posted on our website. Occasionally I’ve had to link to the guidelines when someone appears to be disrespectful. It hasn’t happened often, though. 6) Have you done any social media campaigns? Can you share any success stories (or lessons learned)? One of our larger campaigns is National Architecture Week , which takes place the second week of April annually. This is our week to shine an even brighter spotlight on all the good works that architects create and to engage with the public around their appreciation of architecture. It’s a virtual event and typically consists of a designated landing page on the Institute website that features award-winning architects and their design projects along with information about the architecture profession, as well as engaging content on Facebook and Twitter, and branded imagery of design projects on Instagram. To engage, we’ve hosted photo contests on Instagram and encouraged followers to share their architectural photos on Twitter and Facebook. We had nearly 3,500 entries to the photo contests. We supplemented our effort with Promoted Tweets and Facebook ads, generating nearly 6 million impressions during this three-day campaign. We had some successful “firsts” during this year’s campaign. It was the first time we featured a social hub on our NAW webpage. The hub pulled in more than 2,000 tweets, Facebook posts, videos, and Instagram posts—all tagged with the NAW hashtag #archweek14—into one hub on our website, thereby enabling users to interact with the social content without leaving the website. We also partnered with an affiliate organization and they helped to promote our event. And, probably the biggest “first,” the National Architecture Week logo and URL appeared on the jumbotron in New York City’s Times Square. 7) What’s the hardest part of your job? Lack of resources. No surprise there? There are three parts to my job: content, analytics, and strategy. There’s never enough time in a day to get all three parts done. Taking a “high view” and strategizing can prove challenging when you’re also down in the “weeds” posting content and engaging. Reviewing analytics and reporting can be a full-time job as well. 8) Give us a glimpse into the future. If budget and resources were no object, what would you love to see in terms of your association’s social media presence in 3 years? I would love to see our association devote substantial resources to support a social media team, managing not only the social networking accounts but also a host of engaging, interactive features on the website, as well as being able to afford a tool such as the enterprise version of Hootsuite for collaboration. Each year finds more and more of our members are engaging with us online, which means we constantly have to keep our ideas fresh on how we engage with them—free tools will only get you so far! We tested the waters this year collaborating with an affiliate organization and did indeed discover that there is strength in numbers. It’s easy for staff to think competitively in terms of another organization. I would love to see us collaborate with more organizations, supporting each other’s initiatives. And I think our members would appreciate it if they saw the collaboration. I would also love to see a coordinated social effort with the association’s chapters. AIA chapters currently are autonomous to AIA National, but the public sees them as an integral part of AIA National. It would be nice to operate in that sweet spot where chapters could keep their autonomy but still collaborate with National in the social realm. Thanks, Maddie, for allowing me to provide a glimpse into social at the AIA! If your readers have questions, they can tweet me at @SybilWB or email me at sbarnes@aia.org. Thank you, Sybil for the interview! More like this. Association Social Media: American Veterinary Medical Association (AVMA) Association Social Media: ASCD 3 Reasons Why Content Marketing Doesn’t Work for Associations Association Social Media: National Business Officers Association (NBOA) How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups. The post Association Social Media: The American Institute of Architects (AIA) appeared first on SocialFish. Case Study Featured From the Trenches'

Can Your Organization Survive? The 4 Keys to Nonprofit Sustainability

NonProfit Hub

In an ideal world, organizations would never have to compete against one another for money. But unfortunately, sometimes organizations with the same cause are even competing for funds. But you’re different. You have this amazing idea to make the world a better place.

Why Your Nonprofit’s Content Marketing Voice is Important

TechImpact

Image courtesy of Pttsburgh Courier. Create content readers will care about. As if this wasn’t a tall enough order, now I have to care about my editorial voice? The short answer is yes. The long answer is absolutely.

Voice 159

Ep100: Crowdfunding for Nonprofits and Businesses: 7 Best Practices — Selfish Giving

AFP Blog

Ep100: Crowdfunding for Nonprofits and Businesses: 7 Best Practices — Selfish Giving

NTEN Leading Change Summit #14lcs: Reflection

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Trav Williams. Last week I facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. Our track was one of three tracks for participants to dive deep into a topic and learn from peers through dialogue.

Tell Me a Story: How to Use Interviews to Enhance Your Grant Proposals

NonProfit Hub

James was a grant writer for a nonprofit that worked with children. Passion fueled his work because he knew the work his organization did improved the lives of hundreds of children every year. He applied for grants to help his NPO expand its reach, but lately, he’s run into a bit of a snag.

Join Me at the Outreach Marketing Virtual Summit on 9/23

SocialFish

I will be speaking along with all these smart folks at GroupHigh’s Outreach Marketing Virtual Summit on September 23rd. The event is FREE and will be livestreamed all day from 9 am to 6 pm EDT.

Could The IRS Disallow Ice Bucket Challenge Charitable Contributions?

AFP Blog

Could The IRS Disallow Ice Bucket Challenge Charitable Contributions? OK, rest easy; the IRS isn’t coming after your ALS donation. While the principle of donative intent is very real, in recent years, the courts have tied this principle to a “quid pro quo test,” which states that in order for a donation to lack donative intent, the donor must anticipate receiving a financial benefit from the contribution commensurate with the value the donor transferred to the charity.

A Guide to Evaluating Networks

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I met Madeleine Taylor back in 2009 while I was Visiting Scholar at the David and Lucile Packard Foundation. This was fairly early in the Foundation’s exploration of networks and Madeleine came in to discuss her approach to evaluating networks.

Nonprofit Content Marketing—Yay or Nay?

NonProfit Hub

In the article below, Krystyn Tully compares content marketing to Twinkie filler.

But What About Quality?

Museum 2.0

Scene: a regional workshop on arts engagement. A funder is speaking with conviction about the fact that her foundation is focusing their arts grantmaking strategy on engagement. Engaging new people. Engaging more diverse people. Engaging people actively in the arts. Any questions?

Mario’s millions: could US charity gaming marathons sweep the UK? | Voluntary Sector Network | Guardian Professional

AFP Blog

Mario’s millions: could US charity gaming marathons sweep the UK? Voluntary Sector Network | Guardian Professional Mario’s millions: could US charity gaming marathons sweep the UK? The craze for video gaming for charity has seen some events rake in more than $1m in the US. Could UK fundraisers tap in

Mobile Commons Powers Over 100,000 Calls to Congress on Internet Slowdown Day

Mobile Commons

Wednesday, September 10 th , 2014 was a big day for the Internet, as hundreds of thousand of supporters took action and voiced their opposition to the FCC’s proposal to end net neutrality.

Plan Early, Fundraise Often—The Keys to a Successful Year-End Ask

NonProfit Hub

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. In our September/October edition, we explored year-end giving.

Mail 88

Safer Online for Nonprofits: Practical Advice to Keep You Safe

Tech Soup Blog

Most organizations store at least some sensitive personal information. This could be names, addresses, phone numbers, or records of how clients use organizations' services.

Is the ALS Ice Bucket Challenge a Model for Jewish Fundraising?

AFP Blog

Is the ALS Ice Bucket Challenge a Model for Jewish Fundraising? The Facebook frenzy created by the ALS Ice Bucket Challenge has now been replaced by back-to-school photographs, but the results have left leading Jewish organizations asking themselves, “Is this the fundraising wave of the future?” “I I don’t believe fundraising is going in that direction,” said J.M. Schapiro, 2014-15 fundraising campaign chair for The Associated: Jewish Community Federation of Baltimore. -

Model 126

cockroach killer

FI Space

Cockroaches are typical in older homes, lurking and crawling around, though the truth of the matter is, even in a new home, cockroaches are found.

How to Rebrand Your Nonprofit (And How to Know When It’s Time)

NonProfit Hub

Rebranding a nonprofit requires a lot of letting go and moving on. But as the wise poet known as Dr. Seuss once said, “don’t cry because it’s over, smile because it happened.”.

Everything You Need to Know About Email Graphics

TechImpact

Image courtesy of The EmailADMIN. Email is the second most prevalent form of communication in the world today, second only to text messaging. So why, even to this day, are nonprofit corporations sturggling to fully grasp the power of the email?

email 190

American Red Cross launches Blood Donor App

AFP Blog

American Red Cross launches Blood Donor App The American Red Cross is launching a first-of-its kind Blood Donor App today that puts the power to save lives in the palm of your hand

Donor 122

Are The Signs Pointing to the Demise of Google+ ?

SocialFish

This post originally appeared on Mizz Information. —————-. As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton.

Google 139

Twitter Adds Buy Button to Feed

NonProfit Hub

On Monday, Twitter announced it was unveiling a ‘buy’ button to allow onsite purchases. But before you run to your social media manager to set up a new fundraising campaign, know that it might be awhile before you have access to this new tool.

Feeds 80