September, 2021

Solutions in Action Connects Leaders to Problem-Solvers

.orgSource

Ninety percent of success is having the right connections. I love helping my colleagues make those important contacts.orgCommunity’s Solutions in Action webinar features the association industry’s most resourceful experts.

Web Accessibility: 5 Smart Designs to Engage Everyone

Association TV

As your website or content platform grows, so will your audience. Your devotion of energy and resources to create a beautiful, content-rich and relevant hub for your members and potential members will draw eyes, peak interest and encourage engagement. Online Platforms Membership Technology Top 5

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Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies.

Using Video to Promote Your Meetings and Conferences

The MatrixFiles

We all know that video rules. Check out these amazing video statistics from 2021. . I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping associations and nonprofits learn new ideas for generating non-dues revenue. Yes, I attended in person and it felt great!

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Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

Designing Your Virtual Event Website for Sponsor Success

Cadmium CD

Written by CadmiumCD Contributor Pamela Shigeoka What’s the first thing most of your virtual event attendees will see when event time rolls around? Your event website, of course! So your website should be eye-catching and designed to capture their attention.

Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? This coveted spot can be a clear indicator of a well-optimized, thriving website and business. In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP.

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How to Boost Your Association's Member Engagement

Association TV

How to boost your association’s member engagement. Congratulations! You’ve successfully built your association’s member base. Events Content Strategy Marketing Membership

Answers to the Top 13 Questions Nonprofits Have About Giving Tuesday

Nonprofit Tech for Good

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Giving Tuesday 2021 is right around the corner.

Combine Virtual and In-Person Networking Before Conferences to Increase Engagement

The MatrixFiles

I’m attending Non Dues-a-Palooza (NDAP) next week in Nashville, in person. NDAP is a conference devoted to helping associations and nonprofits increase their non-dues revenue by bringing together execs and solution providers, through case studies and panels.

How to prepare your association for the unknown

Nimble AMS

The future might be uncertain, but you can still be prepared. Read on to learn a great approach for staying adaptable and resilient in changing circumstances. Were you ready for the year that was 2020? Not likely. No one saw that one coming.

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Yikes!

Grow Your Team’s Skills, But Don’t Forget Yourself

.orgSource

Smart CEOs understand that the quickest path to success is the one where the team travels with you. Skill-building across the organization isn’t just good leadership, it’s good for leaders. Professional development is a wise use of resources. Just be sure to make yourself part of the group.

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Engaging Your Community in Hybrid Events: 4 Tips for Success

Cadmium CD

Engaging Your Community in Hybrid Events: 4 Tips for Success Since the beginning of the pandemic, we’ve seen a massive pivot to virtual events. Now, as many events are starting to be held in person again, some people are still not comfortable or cannot attend due to geographic restrictions.

6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

How the Air and Space Museum is Using Virtual Docents

The MatrixFiles

My younger son and I are listening to Project Hail Mary by Andy Weir. Andy Weir also wrote The Martian, which was a great movie and an even better book. Both The Martian and Project Hail Mary are adventure books set in space. Both are full of science and science fiction.

Four ideas from the retail world for your association’s member service

Nimble AMS

Four ideas from the retail world for your association’s member service. Want to provide your members with great service? Of course — what association doesn’t? A great way to provide better member service is to consider your own experience at your favorite retailers.

How to Drive Analytics Adoption through Culture and Practice – 10/13/21

Association Analytics

The post How to Drive Analytics Adoption through Culture and Practice – 10/13/21 appeared first on Association Analytics. Resources Data Adoption Data Culture Executive Planning & Strategy

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Digital Leaders Enjoy the Thrills

.orgSource

Are you an association professional with your eye on the corner office? If you also like roller coasters, bumper cars, and Whack-a-Mole, you have what it takes. Being the CEO has never been easy.

4 Pros and 4 Cons to Creating a Microsite for Your Event

Cadmium CD

4 Pros and Cons to Creating a Microsite for Your Event As your association grows, so does the content you produce.

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[DATA] 11 Must-Know Stats About Online Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising.

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Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event

Bloomerang

I confess to having a love/hate relationship with fundraising events. I love them as a major donor cultivation tool, but I hate them for everything else! At its best, a nonprofit fundraising event is fun. These events divert attention from one-to-one fundraising efforts, which can be intimidating.

10 shows about nonprofit and philanthropy that would be way better than “The Activist”

Nonprofit AF

By now you’ve probably heard about the new show to debut on CBS called “The Activist,” in which six activists. Humor Random stuff

Donor Fatigue Is a Myth

NonProfit PRO

It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. It’s like you’re trying to develop excuses not to go out and fundraise — and you’re a fundraiser! Direct Response Donor Relationship Management Retention

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A Technology Assessment Untangles IT and Then Some

.orgSource

The best IT systems are the ones you don’t think about. They make child’s play out of data analytics, keep users smiling, and reliably work to boost the bottom line. Does that sound like your technology experience? I didn’t think so. There’s a reason why.

Luck Is Not a Strategy: The Process of Effectively Securing Grants

TechSoup

I started writing grant proposals when I was in my 20s, working as a fundraiser for a small but dynamic grassroots environmental organization in Alaska.

[FREE WEBINAR] How to Prevent Your Nonprofit’s WordPress Website from Getting Hacked in 2022

Nonprofit Tech for Good

Date: Tuesday, November 16, 2021. Time: 1pm EST / 10am PST. Presented by: Chuck Spidell , Security Expert at ILLUSIO. Cost: Free.

How Asking Questions Helps You Connect With Your Donors

Bloomerang

During a hectic work day where many can only squeeze in a lunch break between firing off emails, it can be hard to know if you’re making your donors feel appreciated or if you’re giving them the impression that they’re getting copy and paste interactions.

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Data Exchange For Coordinated Care Data Hubs

VisionLink

More and more our conversations are focused on Community Information Exchange Systems, Health Care Exchanges, Coordinated Care, Comprehensive Disaster Relief systems and similar opportunities to join efforts--and combine data--to leverage the work of many organizations for better outcomes.

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What’s New in Year-End Giving?

NonProfit PRO

Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally. Annual Campaigns Online Fundraising

3 Reasons Peer-to-Peer Fundraising Drives More Engagement

Candid

In the midst of changing technology and trends , one of the best ways to boost awareness for your cause, deepen donor relationships, and increase reach (and proceeds) for your mission is peer-to-peer fundraising.

A Matching Gift Brings in Big Bucks

Get Fully Funded

A matching gift is a great opportunity to leverage a generous donation from one donor, or a group of donors, to bring in even more money from other donors for your nonprofit. Here’s how it works: Let’s say you urgently need to replace six laptop computers for students in your program.

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How to Prevent Staff Burnout During Technology Changes

TechSoup

Across industries, employees are rethinking their careers , and the nonprofit industry is no different. Nonprofit organizations have filled critical gaps since the COVID-19 pandemic changed the way of living and working last year.

Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

When you started your nonprofit, you likely had a core group of supporters who provided donations and funding on a regular basis. This made it very easy to reach out to each supporter individually and personalize the communication.

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The Problem with Complex Passwords

VisionLink

For each of us, our online security depends on passwords, and like much of human activity--during the rush of day-to-day effort, we often take short cuts to accomplish tasks the easy way.