September, 2021

One Foot in Two Worlds—Expert Advice on Hybrid Events, Podcasts, and AV Tech

.orgSource

Laird Crawford has straddled the virtual and in-person worlds for some time now. He edits the mumbles out of podcasts and makes people look better on video than they do in person. Over the last 25 years, Laird’s company, Ian Ryan Interactive, has been my go-to for audio-visual success.

Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies.

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Using Video to Promote Your Meetings and Conferences

The MatrixFiles

We all know that video rules. Check out these amazing video statistics from 2021. . I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping associations and nonprofits learn new ideas for generating non-dues revenue. Yes, I attended in person and it felt great!

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Web Accessibility: 5 Smart Designs to Engage Everyone

Association TV

As your website or content platform grows, so will your audience. Your devotion of energy and resources to create a beautiful, content-rich and relevant hub for your members and potential members will draw eyes, peak interest and encourage engagement. Online Platforms Membership Technology Top 5

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

Designing Your Virtual Event Website for Sponsor Success

Cadmium CD

Written by CadmiumCD Contributor Pamela Shigeoka What’s the first thing most of your virtual event attendees will see when event time rolls around? Your event website, of course! So your website should be eye-catching and designed to capture their attention.

How to Drive Analytics Adoption through Culture and Practice – 10/13/21

Association Analytics

The post How to Drive Analytics Adoption through Culture and Practice – 10/13/21 appeared first on Association Analytics. Resources Data Adoption Data Culture Executive Planning & Strategy

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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits.

Combine Virtual and In-Person Networking Before Conferences to Increase Engagement

The MatrixFiles

I’m attending Non Dues-a-Palooza (NDAP) next week in Nashville, in person. NDAP is a conference devoted to helping associations and nonprofits increase their non-dues revenue by bringing together execs and solution providers, through case studies and panels.

How to Boost Your Association's Member Engagement

Association TV

How to boost your association’s member engagement. Congratulations! You’ve successfully built your association’s member base. Events Content Strategy Marketing Membership

Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? This coveted spot can be a clear indicator of a well-optimized, thriving website and business. In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP.

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

Engaging Your Community in Hybrid Events: 4 Tips for Success

Cadmium CD

Engaging Your Community in Hybrid Events: 4 Tips for Success Since the beginning of the pandemic, we’ve seen a massive pivot to virtual events. Now, as many events are starting to be held in person again, some people are still not comfortable or cannot attend due to geographic restrictions.

Grow Your Team’s Skills, But Don’t Forget Yourself

.orgSource

Smart CEOs understand that the quickest path to success is the one where the team travels with you. Skill-building across the organization isn’t just good leadership, it’s good for leaders. Professional development is a wise use of resources. Just be sure to make yourself part of the group.

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[DATA] 11 Must-Know Stats About Online Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising.

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How the Air and Space Museum is Using Virtual Docents

The MatrixFiles

My younger son and I are listening to Project Hail Mary by Andy Weir. Andy Weir also wrote The Martian, which was a great movie and an even better book. Both The Martian and Project Hail Mary are adventure books set in space. Both are full of science and science fiction.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Yikes!

Four ideas from the retail world for your association’s member service

Nimble AMS

Four ideas from the retail world for your association’s member service. Want to provide your members with great service? Of course — what association doesn’t? A great way to provide better member service is to consider your own experience at your favorite retailers.

4 Pros and 4 Cons to Creating a Microsite for Your Event

Cadmium CD

4 Pros and Cons to Creating a Microsite for Your Event As your association grows, so does the content you produce.

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Digital Leaders Enjoy the Thrills

.orgSource

Are you an association professional with your eye on the corner office? If you also like roller coasters, bumper cars, and Whack-a-Mole, you have what it takes. Being the CEO has never been easy.

Answers to the Top 13 Questions Nonprofits Have About Giving Tuesday

Nonprofit Tech for Good

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Giving Tuesday 2021 is right around the corner.

Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event

Bloomerang

I confess to having a love/hate relationship with fundraising events. I love them as a major donor cultivation tool, but I hate them for everything else! At its best, a nonprofit fundraising event is fun. These events divert attention from one-to-one fundraising efforts, which can be intimidating.

How to Drive Analytics Adoption through Culture and Practice

Association Analytics

The post How to Drive Analytics Adoption through Culture and Practice appeared first on Association Analytics. Resources Data Adoption Data Culture Executive Planning & Strategy

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10 shows about nonprofit and philanthropy that would be way better than “The Activist”

Nonprofit AF

By now you’ve probably heard about the new show to debut on CBS called “The Activist,” in which six activists. Humor Random stuff

Donor Fatigue Is a Myth

NonProfit PRO

It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. It’s like you’re trying to develop excuses not to go out and fundraise — and you’re a fundraiser! Direct Response Donor Relationship Management Retention

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A Technology Assessment Untangles IT and Then Some

.orgSource

The best IT systems are the ones you don’t think about. They make child’s play out of data analytics, keep users smiling, and reliably work to boost the bottom line. Does that sound like your technology experience? I didn’t think so. There’s a reason why.

[FREE WEBINAR] How to Prevent Your Nonprofit’s WordPress Website from Getting Hacked in 2022

Nonprofit Tech for Good

Date: Tuesday, November 16, 2021. Time: 1pm EST / 10am PST. Presented by: Chuck Spidell , Security Expert at ILLUSIO. Cost: Free.

8 Ways to Keep Former Nonprofit Board Members Engaged

Bloomerang

Your former board members are an untapped treasure trove. Just think of all they’ve done for your nonprofit over the years! . They likely completed at least one or more board terms. That’s as many as six years—or perhaps even more depending on the by-laws.

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3 Reasons Peer-to-Peer Fundraising Drives More Engagement

Candid

In the midst of changing technology and trends , one of the best ways to boost awareness for your cause, deepen donor relationships, and increase reach (and proceeds) for your mission is peer-to-peer fundraising.

How to prepare your association for the unknown

Nimble AMS

The future might be uncertain, but you can still be prepared. Read on to learn a great approach for staying adaptable and resilient in changing circumstances. Were you ready for the year that was 2020? Not likely. No one saw that one coming.

Luck Is Not a Strategy: The Process of Effectively Securing Grants

TechSoup

I started writing grant proposals when I was in my 20s, working as a fundraiser for a small but dynamic grassroots environmental organization in Alaska.

TikTok for Good: The Nonprofit’s Guide to Marketing on TikTok

Qgiv

At the beginning of 2020, a video app called TikTok exploded in popularity because it provided a way for people to connect during the pandemic. After amassing 800 million active users worldwide, TikTok is now used for much more than dance challenges and quick recipe videos. .

What You Can Do About the Coming Nonprofit Crash

NonProfit PRO

The next natural question, which readers repeatedly asked me following the publication of the “nonprofit crash” article, was “What can nonprofit leaders do to protect themselves?" Here are five essential actions you could do to protect your organization from the nonprofit crash. Executive Issues

4 Tips For Telling Nonprofit Stories About Difficult Subjects

Bloomerang

In the nonprofit world, we often walk a delicate tightrope when it comes to the stories we tell. Many nonprofits deal with difficult subjects—illness, hunger, abuse, war, loneliness, addiction—and it’s often detailed accounts of those subjects that inspire people to give.

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Key takeaways from Candid’s 2021 Nonprofit Compensation Report

Candid

This week, Candid released the 21 st edition of our annual Nonprofit Compensation Report. The report reviews key employee compensation based on 160,726 observations from 101,489 Forms 990 and 990-EZ filed by 501(c) organizations with the IRS for fiscal year 2019.

Giving Tuesday Resources For Nonprofits

Kindful

If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. In 2020, nonprofits raised $2.47 billion—just in the United States! Kindful customers raised more than $11.4