June, 2021

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Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party. Since well before the pandemic, I’ve been urging my colleagues and clients to consider that stability in the digital marketplace is a dangerous illusion. Guiding our association clients […].

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Digital Transformation: Bringing Your Association Into 2021

Association TV

Well, that only took 70 years. ASAE recently released the final issue of their magazine, Associations Now. Magazines were the primary vehicle for association content up until about 20 years ago, but readership has been in steady decline for the last two decades. Millennials and younger people who are now joining associations, demand access to their content digitally, in bite-size pieces and preferably in video format.

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Top 5 Reasons Tech Team Augmentation is Necessary for Nonprofits

Nonprofit Tech for Good

By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. First of all, what is “Tech Team Augmentation”? Not exactly a term that rolls off the tongue. Simply put, “Tech Team Aug” means establishing a dedicated tech services partner for your nonprofit.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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A Direct Mail Fundraiser’s Best Friend Just Might Be Digital

NonProfit PRO

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.

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The Beginner’s Guide to Nonprofit Marketing

Wild Apricot

It’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch.

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How To Create Value Before, During and After Your Event

Association TV

Chances are, your annual conference, trade show, summit or other live event looked a little different last year.

Create 225
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[FREE WEBINAR] How Nonprofits Can Leverage Social Media Data & Analytics to Attract New Donors

Nonprofit Tech for Good

Date: Tuesday, August 24, 2021. Time: 1pm EDT / 10am PDT. Presented by: Dana Bakich , Founder of Positive Equation. Cost: Free. Did you scroll through content on Instagram today? Or maybe watch a live video on Facebook? Ever wonder what made you pause on that post, hit like to engage, or donate? The key to building a digital strategy that works is DATA.

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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

For many of you, this is your fiscal year-end. That means you need to make sure you don’t lose any of those donors you took such pains to acquire last year. It also means tying up loose ends to assure you don’t leave money on the table. For those of you on a different fiscal year, skip down to “Cleaning up your Prospect Database” and save this checklist for whenever the time is right for you. 8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips.

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How to Use Artificial Intelligence Ethically for Your Nonprofit

NonProfit PRO

Technology and artificial intelligence are most certainly making our lives easier and improving efficiencies. But, the power is beyond anything humans have ever seen, and we're heading to a point where technology will soon entirely exceed our capacity and performance on just about everything. Therefore, it's a balancing act.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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The Ultimate Guide To Creating Nonprofit Annual Reports (+15 Examples)

Wild Apricot

“We really have to do an annual report this year,” development director Hannah’s boss told her. “Donors want it, our foundation funders are asking why we don’t have one, and everyone else in our service area is doing one.

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Digital Transformation—Once an Option, Now a Necessity

.orgSource

When do you stop having a choice? In May 2019, when the panel discussion below was first published in the.orgSource newsletter, digital transformation probably wasn’t top of mind for most association leaders. Since 2020 taught us that only the digital survive, new strategies and approaches for IT are on every agenda. The question is […]. The post Digital Transformation—Once an Option, Now a Necessity appeared first on.orgSource.

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Nonprofits fared better in 2020 than first anticipated, survey finds

Candid

Many nonprofit leaders say that increased financial support from funders and the government helped their organizations fare better through 2020 than originally anticipated, a report from the Center for Effective Philanthropy finds. Based on a survey conducted in February of CEP's Grantee Voice panel, the report, Persevering Through Crisis: The State of Nonprofits , found that 66 percent of respondents said the COVID-19 pandemic has had a "moderate" (38 percent) or "significant" (28 percent) n

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers.

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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.

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Broken Crayons: What Happens When Nonprofit Leadership Fails Fundraisers of Color

Bloomerang

We trusted you! We knew when we showed up on day one as the new Chief Development Officer at your impactful nonprofit, leadership would be behind us. After all, y’all said so in the three interviews we had with the staff, Executive Director, and the Board of Directors. The job description clearly stated that nonprofit leadership values all employees and the unique contributions they bring to the organization. .

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4 Tips for Recruiting and Engaging Virtual Volunteers in 2021 and Beyond

NonProfit PRO

The value of virtual volunteers has been escalated for many nonprofits in 2021 due to the COVID-19 pandemic. If your organization is looking for new ways to recruit and engage virtual volunteers, here are four tips that can help create a smooth process for both your organization and volunteers transitioning to a remote setting.

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10 Outstanding HOA Software Options for Your Homeowners' Association

Wild Apricot

I know one woman who runs her entire 1,500-member homeowner association by herself as a part-time staff member. That's because she leaves most of the work up to her Homeowner Association Software — i t essentially runs the organization for her.

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5 Creative Angles to Consider for Your Next Fundraising Campaign

Classy

When it comes to fundraising for your nonprofit, creativity is key. Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Below, we’ve highlighted five creative angles to consider for your next fundraising campaign, complete with five nonprofit examples to show how these ideas can be brought to life. .

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Nonprofit Technology Kick Start: Free World Class Board Meeting Software

Looking for cost reductions for your nonprofit? Why not consider modernizing with a digital board management system that's designed to work with remote meetings, with immediate cost reductions if you still distribute paper packets to members? Get going in less than an hour on a fully hosted cloud solution built on the latest technology that runs on any device - from desktops to tablets and smartphones - without any installation.

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How to Win the Game of Facebook Fundraising

Get Fully Funded

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. It is easy to post a link to a crowdfunding platform or to your website’s donation page, but letting supporters give directly through Facebook makes it even easier to capture impulse donors. And they’re scrolling through Facebook every day anyway.

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7 Fundraising Actions Taken by Successful Nonprofits

Nonprofit Tech for Good

By Korrin Bishop , writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful. A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year.

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Nonprofit Remote Work: Is Staying at Home Here to Stay?

Bloomerang

Would working out of the office vs. working help nonprofit organizations in the long term? The pandemic jet-fueled significant shifts in the world’s work-life pattern. Yet had COVID-19 hit twenty years earlier, the effect would have been far more devastating. . It just so happened that relatively new technologies were in place and waiting, prepared to cushion the blow.

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Invisible Walls: Avoiding ‘Othering’ in Your Outreach

NonProfit PRO

One stumbling block we often see from organizations breaking into the digital fundraising space is that their focus can be narrow to the point of becoming “othering.” However, there are some simple adjustments you can make to your branding, messaging and outreach that will help avoid this.

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Donor Engagement Guide: 8 Key Steps to Better Retain and Engage Donors

Are your donors your biggest fans, or are you lacking donor loyalty? The truth is, your donors have expectations of what their relationship with your organization should look like. This ebook will help you learn how to live up to those expectations!

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The Ultimate Guide to Membership Sites

Wild Apricot

So you want to start a membership site. Maybe you’re interested in developing a new source of recurring revenue. Maybe you have a lot of knowledge on a specific topic that you’re dying to share with the world. Or maybe you’re already.

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4 Reasons to Focus on Donor Appreciation

sgEngage

Your nonprofit relies on the generosity of others to support its mission and further its cause. Without a concrete item or service to offer donors in exchange for their support, what can you do to ensure they feel satisfied with their experience and continuously return to support your programs? Donor appreciation is the practice of expressing gratitude to those who have generously contributed to support your organization’s programs and operations.

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What Apple’s privacy changes mean for email open rates

M+R

Read time: 3 minutes. Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . What’s happening? From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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How Tech is Helping to Combat Food Insecurity and Transform Healthcare

Saleforce Nonprofit

By: Kelsey Long, Project Policy Analyst for the Center for Vulnerable Populations in the Division of General and Internal Medicine at Zuckerberg San Francisco General Hospital. We are told from a young age to eat our fruits and vegetables, yet poor diet is the leading cause of death in the United States. Over $500 billion a year is spent in the U.S. treating chronic diseases, many of which are mostly preventable by diet and moderate exercise.

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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Organizations like yours are increasingly realizing that technology adoption is only as good as the technology you choose. Statistics from a 2014 NTEN study show that seriously investing resources in training for your staff corresponds to higher adoption and ultimately technology effectiveness. In this report, we’ll give you a high-level overview of how to get your organization in shape for technology adoption and best practices for facilitating this critical process.

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How to Overcome Meddling Nonprofit Management and Boards

Bloomerang

What is it about the fundraising profession that makes people with no training in fundraising or fundraising copywriting think *they* know best? I doubt these same nonprofit CEOs and/or board members would brazenly walk into an operating room and try their hands at surgery. . It breaks my fundraising heart each time I read about hard-working fundraisers spending hours crafting a donor-centered appeal only to find their CEO had “fixed it” by: . taking the donor out of the story. . replacing all o

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6 Things We Learned From Social Giving During a Time of Social Distance

NonProfit PRO

Social giving experiences were some of the most drastically impacted by the COVID-19 pandemic. As we emerge from an extended period of social distancing, it’s important to reexamine how giving experiences and expectations have changed and what lessons we can learn from virtual fundraising.

Learning 290
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The Ultimate Guide to Monthly Giving Programs (+ Examples)

Wild Apricot

Last week, I was thinking back to one of my first jobs with a nonprofit. Like many nonprofits, we relied heavily on donations, and we were always trying to think up new fundraising events or seasonal campaigns. We were always exhausted, but our donations.

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5 Ways Nonprofits Can Use LinkedIn to Advance Their Missions

Classy

Given its member base of 756 million global professionals in over 200 countries, LinkedIn can be a powerful social media platform to help achieve your organization’s goals. Not only are LinkedIn members highly engaged and often interested in philanthropy, with 53% already donating to nonprofits and 60% saying they’re interested in volunteering, but they can also hold the keys to corporate partnerships , grants, and more.

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.