December, 2011

Advocates 7X More Likely to Give, but Why?


The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Download the full report ). But why?

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Technology Toolbox: Learn from Occupy Wall Street to Occupy YOUR Street

Amy Sample Ward

“The revolution will not be televised.” Maybe not. Be as we have seen in events around the world, the revolution will be tweeted, photographed, mapped and posted to our status.

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Trending Sources

Money for Good Study: Sharing Information About Your Org’s Results Can Attract More Donors

Beth's Blog: How Nonprofits Can Use Social Media

MFGII summary findings Nov 2011. View more presentations from GuideStar USA, Inc. GuideStar and Hope Consulting have released the results of new study, Money for Good II (MFGII).

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Five Social Media Books you Should Read


I love to read non-fiction books and try to review them regularly on my blog ! A couple of nonprofit and social media books that I reviewed on my blog include Twitter for Good by Claire Diaz Ortiz and Welcome to the Fifth Estate by Geoff Livingston.

The Social Business Hierarchy of Needs


Watch this 20 minute video of Jeremiah Owyang discussing the state of social business in a short presentation at LeWeb, based on the latest Altimeter report. His main points: - this is a very nascent space; if you’re working on social right now you’re EARLY.

More Trending

Six Books About Skills You Need To Succeed in A Networked World

Beth's Blog: How Nonprofits Can Use Social Media

Photo By h.koppdelaney. Earlier this week, I wrote a guest post over at FrogLoop blog about Five Social Media Books , although not everyone liked the post. I admit that I mostly read non-fiction, but if I only read social media or geeky books that would be too narrow.

Social Media for Social Good: 3 Secrets to Raising Big Bucks Online


According to a study by Blackbaud , NTEN and Common Knowledge, over 92% of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity.

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New Infographic: Associations Going Mobile


I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot.

A Tale of Two Angels

Beneblog: Technology Meets Society

When I first started pursuing the idea that technology can be harnessed to the cause of social good, it was pretty far out. Now, more than twenty years later, what has become known as social entrepreneurship is a hot global movement that is transforming the ways in which we approach the world’s most pressing problems and in which society organizes itself to solve them. Social entrepreneurship has its own conferences, publications, academic programs and awards.

17 Ways to Resuscitate a Fading Facebook Page

John Haydon

If your Facebook Page no longer has the growth and activity it did when you first launched the Page, you’re not alone. Many nonprofits have experienced the similar flatlining due to shifting priorities, turnover, or ineffective strategies.

Fifteen Random Things I've Learned about Design for Participation This Year

Museum 2.0

We've been offering a host of participatory and interactive experiences at the Museum of Art & History this season. All of them are cheap, mostly simple, and occasionally, dangerous. I loved Jasper Visser's list of 30 "do's" for designing participatory projects earlier this month.

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2012 Philanthropy and Social Investment Industry Report Now Available

Beth's Blog: How Nonprofits Can Use Social Media

For the past three years, my colleague Lucy Bernholz has published her annual Philanthropy and Social Investing: Blueprint, an industry forecast about the social economy – private capital used. for public good.

Is Facebook Good for Fundraising?


The answer really depends on how you define "fundraising". I recently had the pleasure of being a guest on Tony Martignetti's NonProfit podcast. The topic of this particular podcast was how nonprofits can best use Facebook.

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Ten steps to building a community blog that rocks!


Just presented this session at the Technology Conference on Wednesday (opposite an Ignite session, no less – so happy I had a nice crowd!).

Even better volunteer management


We're on a roll! After less than two months since our last major release we're at it again. Now available for install is version 2.0 of Volunteers for Salesforce , the best volunteer management app available for Salesforce.

Four awesome ways to create content with Google Plus

John Haydon

Lately, I’ve been using Google Plus as a way to find, collect and create content. Here’s what I’ve been doing (I’d love to hear your thoughts). Search. The search features in Google Plus are extremely robust.

Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Though most nonprofits in the United States, Canada and the U.K. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

Getting Insight from Facebook Insight Requires Sense Making Skills

Beth's Blog: How Nonprofits Can Use Social Media

[link]. If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions.

Why Social Media Can Suck


In the past 10-15 years the Internet and mobile devices have truly transformed the way we communicate with people both professionally and socially. We don’t send people letters via postal carrier anymore. We email them, text them, tweet them and tag them on Facebook.

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Meme time! How are you going to change the world in 2012?


I don’t know if Craig Newmark intended this post to be a meme, but what the hey, I’m taking that ball and running with it. First, read the post and all the great things several nonprofiteers are going to be working on in 2012.

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International Human Rights Day 2011

Beneblog: Technology Meets Society

T, December 10th, the international community is observing Human Rights Day to commemorate the 63rd anniversary of the creation of the Universal Declaration of Human Rights. Since its adoption at the United Nations General Assembly in 1948, the Declaration has become a universal standard for the promotion and protection of human rights worldwide.

How to create Facebook covers for your nonprofit (template included)

John Haydon

By now you’re probably aware that your Facebook profile has automatically been upgraded to the new timeline layout, which features a large cover at the very top.

10 Benefits of Social Media

Connection Cafe

Author: Cheryl Black. A couple jobs ago I was working in a mid-sized nonprofit and trying to sell the communications director and executive team on the idea of launching a Facebook page. As a recent college grad at that time, I knew people and organizations were connecting on social media but that our organization should be there was really more of a gut feeling. I couldn't very well articulate the benefits of social media for an organization and the idea (temporarily) died.

Quick Reflections from Social Innovation Summit 2011

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been heads down working on my next book about measurement and networked nonprofit s with KD Paine and our editor, Bill Paarlberg , sprinting towards our deadline. Writing a book is always a learning experience and I can’t express my gratitude for having such a wonderful co-author and fantastic editor. The combination of learning so much about topic, plus the writing process has been incredible.

Social Media: Just One Big Tidal Wave?


You know the old saying, what goes up, must come down? Will that be the case with social media? Nothing stays around forever especially in the rapidly changing world of technology. People are fickle when it comes to tech.

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Building a social business starts on the inside


LOVE this slide deck by the always brilliant Lee Bryant , whom we quote in Humanize. Do you have a social intranet? Are you considering how network effects can help your work internally? Social Intranets in Social Business. View more presentations from Lee Bryant.

How Much Money is Raised through Online Giving?

NonProfit Trends

One of the most common questions that I get is how much money is raised through online giving. The answer leads into plenty more questions about who, what, when, when, and why online fundraising continues to grow. The good news is that we can now answer most of these questions.

Neuroscience proves why your nonprofit stories move supporters to action

John Haydon

In your brain, you have neurons called “mirror” neurons. These brain cells are essentially the “soft-wiring” behind empathy. It’s why you feel sadness when a friend is struggling, and happy when they overcome an obstacle.

How to Create Enough Good Content


By Holly Ross, Executive Director & Brett Meyer, Communications Director, NTEN. As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter. The most difficult part is creating good content, content your subscribers want to read.

Content Curation: Are You A Fire Hose or A Focusing Lens?

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Salendron. Does your nonprofit do content curation as part of its content strategy? Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network.

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The Scoop on Twitter's New Brand Pages


Last week, Twitter released their beta version of brand pages to select to 21 corporations and nonprofits like the American Red Cross. What does this mean for your nonprofit brand presence on Twitter? Once the branded pages are rolled out to all brands, you will be able to do the following for free.

Taking Personal Development Seriously


It’s almost the new year, and this is typically a time that people spend reflecting on this past year and making some kind of resolution, commitment, or intention about the coming year. Frequently, these intentions are related to personal development.

The Best Free Resource You're Not Yet Taking Advantage Of


Over the past year, our friends over at NTEN have quietly created and launched a pretty remarkable resource for the nonprofit community.

14 surefire ways to engage Facebook users

John Haydon

Following is a guest post from my good friend, Jon Loomer who is a dad, a digital strategist, and a Milwaukee Brewers fan. This is one of the most thorough articles I’ve read on the topic of engagement – one you should print out and stick in your cube!