April, 2013

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12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

Nonprofit Tech for Good

'Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year, nonprofits have now had a decade to study and experiment with social media and create systems for successfully launching and tracking

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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

'Does your nonprofit send mobile-friendly email? You’ve likely heard about the importance of being mobile-friendly to engage constituents. Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).

Mobile 264
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Receiving the 2013 Migel Medal

Beneblog: Technology Meets Society

'Earlier today, I attended the American Foundation for the Blind’s (AFB) National Leadership Conference in Chicago where I received the 2013 Migel Medal. The Migel Medal, often called the highest honor in the blindness field, is awarded annually to one or two individuals whose careers exemplify exceptional accomplishments in the field. It was named for the first board chair of AFB, M.C.

eBook 221
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Life after Common Ground: Part 4 – Soapbox Engage

Judi Sohn

This post is part 4 in a series of articles pointing out what’s cool about some of my favorite Salesforce apps for nonprofits. Previously, I highlighted favorite features in Nonprofit Starter Pack , Click & Pledge and Causeview , now I’m going to talk about my favorite parts of Soapbox Engage. Truth be told, my favorite thing about Soapbox Engage isn’t a technology feature.

Life 221
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Social Media in the time of Crisis

NCE Social Media

'As you all know by now, the bombs set off during the Boston Marathon yesterday were a horrible thing. People were injured. People died. Our world has changed again. Many took to social media to share news quickly to say that they were okay, instructions on how to find help and how to give help. Some posted prayers and comforting quotes. Pictures and videos were shared.

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Lame spam of the day: disappointed spammer

Robert Weiner

'Most of the spam that reaches me comes as emails, but my blog also attracts a fair share of spammy comments. Some are particularly lame (and some are pretty amusing). Here''s one of the former, from a spammer I presume is trying to increase the search engine ranking for a site selling shoes. I searched for the first sentence and found over 2 million examples, so it may be working.

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More Trending

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

'The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012.

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Big Data Means More Than Big Profits

Beneblog: Technology Meets Society

'This post originally appeared as part of an online debate about How Big Data Can Have a Social Impact, which the Harvard Business Review Blog Network hosted jointly with the Skoll World Forum on Social Entrepreneurship. Right now I''m in Oxford, England, for the annual Skoll World Forum! Big Data is all the rage in Silicon Valley. From Facebook to Netflix, companies are tracking and analyzing our searches, our purchases, and just about every other online activity that will give them more insigh

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Life after Common Ground: Not-so-final thoughts

Judi Sohn

'6 weeks ago, I began a series of blog posts highlighting different Salesforce apps I’ve been working with at KELL Partners since leaving Blackbaud/Common Ground behind six months ago. Here’s a summary of those posts and the features I highlighted, in case you missed any: Part 1: Nonprofit Starter Pack – Opportunity payments. Part 2: Click & Pledge – Contact matching.

Life 200
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Top 10 Spreadsheet Secrets From A Nonprofit Data Nerd

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent. First I had to “ Stop Fearing the Spreadsheet ” and then started to interview nonprofit data nerds about their Excel secrets. Why get good at Excel? Even if you are using a paid tool measure your results, knowing how to use a spreadsheet well will be invaluable to your measurement program.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Lame spam of the day: Google Doc

Robert Weiner

'Please tell me no one would ever click on something like this (I only wish it were true). Plain text, bad English, the document isn''t actually attached, and the CLICK HERE link doesn''t point to google.com. Sender: Laila Brenner [brenner.laila@gmail.com]. Subject: Fwd: Attached Document. Text: I have an important document that i would like to share with you i uploaded it with Google document, CLICK HERE. for immediate access, please sign on with your email Respectfully.

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Four Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search coming soon, many more changes are likely to come. Before you fall behind, make sure that your nonprofit is current with these four recent Facebook upgrades: 1) Turn on “Similar Page Suggestions.&#

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

'This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. It’s an easy trap to fall into, and I can’t help to think we share the blame. The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ).

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33 Free Nonprofit Webinars for May 2013

Wild Apricot

'Our round-up of 33 free nonprofit webinars for May includes topics such as: recruiting professional volunteers, e-strategy, inbound marketing, Facebook for executive staff and much more.

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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.

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Life after Common Ground: Part 6 – Apsona

Judi Sohn

'This post is part 6 in a series of articles pointing out what’s cool about some of my favorite Salesforce apps for nonprofits. Previously, I highlighted favorite features in Nonprofit Starter Pack , Click & Pledge , Causeview , Soapbox Engage and Conga Composer. Now I’m going to talk about my favorite parts of Apsona for Salesforce.

Life 200
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How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

Beth's Blog: How Nonprofits Can Use Social Media

'As the leader and voice for your nonprofit organization, should you as the CEO or executive director use social media as part of your organizational or personal leadership tool set? Certainly, your marketing communications staff has talked about the benefits of effective social media integration that personalizes your organization’s brand with the voice of its leader – you.

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Lame spam of the day: Meeting invitation from George Adoo

Robert Weiner

'I''m not sure if this one is lame (the subject, text, and double salutation are certainly lame) or clever. This spam arrived in the form of a meeting invitation. My Outlook spam filter (SpamBayes) doesn''t seem to look at meeting invitations, and it also slipped past the SpamAssassin filter on my mail server. Consequently I got a notification of an upcoming meeting with the spammer.

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Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

'My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results.

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Nonprofit Technology Kick Start: Free World Class Board Meeting Software

Looking for cost reductions for your nonprofit? Why not consider modernizing with a digital board management system that's designed to work with remote meetings, with immediate cost reductions if you still distribute paper packets to members? Get going in less than an hour on a fully hosted cloud solution built on the latest technology that runs on any device - from desktops to tablets and smartphones - without any installation.

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It Slices, It Dices … It’s Google Analytics Advanced Segments!

NetWits

'This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics. Don’t be dismayed by the naming, Google Analytics advanced segments are really easy to use!

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Why Visuals Are So Valuable

Wild Apricot

'Visuals can add value to your website - capturing attention and helping visitors understand your mission or message. Here are some thoughts and tips on creating and sourcing visuals.

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Mobile Giving 101: Why Mobile Is an Important Part of Nonprofit Fundraising Campaigns

NTEN

'Kari Ann Kiel. Event Marketing Consulant. DoJiggy. Research shows that by 2014 mobile device usage will exceed that of desktop and laptop computers. What does this mean for nonprofit organizations and online fundraising campaigns? Research shows that by 2014 mobile device usage will exceed that of desktop and laptop computers. What does this mean for nonprofit organizations and online fundraising campaigns?

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How Nonprofit Leaders Make Time for Social Media and Other Secrets to Adoption

Beth's Blog: How Nonprofits Can Use Social Media

'Last week I was in Chicago to facilitate a session about leadership and social media as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits. Participants were a mix of CEOs and senior staff. At the end of the month, I’ll be facilitating a workshop at the 92nd Street Y in NYC call “ Social Media Mindsets and Toolsets for Nonprofit ,” an interactive workshop is for executive directors and organizational leaders that work fo

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Donor Engagement Guide: 8 Key Steps to Better Retain and Engage Donors

Are your donors your biggest fans, or are you lacking donor loyalty? The truth is, your donors have expectations of what their relationship with your organization should look like. This ebook will help you learn how to live up to those expectations!

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A mission-centric culture will beget prosperity

ASU Lodestar Center

'posted by. Audra Buras , Communication Services. Buras Consulting. How would you describe the collective culture of your nonprofit organization? Is it fun, authoritarian, in high spirits, or riddled with low morale? Do people work cohesively, or not? With so many areas to focus on - marketing, fundraising, services and more - it is easy to overlook what is right in front of us: culture.

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Google Search Results Now Prominently Feature Nonprofit Google+ Pages

Nonprofit Tech for Good

'And yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Data is pulled from multiple sources including Wikipedia , GuideStar and of course Google+ Pages. As a result, nonprofits must ensure that their Wikipedia Page and GuideStar Profile are current and understand that simply being active on Google+ makes it more likely that your

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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

'Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Though the full report is not out, we shared the key findings to those who attended in person and online. Blackbaud maintains the Blackbaud Index as well as recently published the Charitable Giving Report and the P2P Benchmark Report to provide nonprofits with the necessary insight to gauge performance, but we’re not alone.

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Tips For Appreciating An Essential Resource – Your Volunteers

Wild Apricot

'Just in time for National Volunteer Week, we''ve developed a new resource - a Volunteer Appreciation Guide - to help with volunteer recognition planning.

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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Organizations like yours are increasingly realizing that technology adoption is only as good as the technology you choose. Statistics from a 2014 NTEN study show that seriously investing resources in training for your staff corresponds to higher adoption and ultimately technology effectiveness. In this report, we’ll give you a high-level overview of how to get your organization in shape for technology adoption and best practices for facilitating this critical process.

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Mobile Technology and Events: Keys For a Successful Mobile App

NTEN

'Beth Burghardt. Content Strategist. Saforian. Mobile event apps are just one type of mobile application gaining huge popularity. That's because event details are accessible on the move through these apps and not reliant on a WiFi connection. For nonprofits, mobile is quickly becoming a go-to strategy for donor engagement, relationship building, fundraising, and marketing.

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#npfail Share Your Nonprofit Fail Story and Win A Microsoft Surface!

Beth's Blog: How Nonprofits Can Use Social Media

'Place a little bet & or share your #failure story… you could win a Surface! #13ntcbets ow.ly/k24ok. — Case Foundation (@CaseFoundation) April 13, 2013. You’ve heard the mantra: Learn from failure. But no one likes to screw up and you can’t learn when you’re beating your chest in frustration or pointing fingers at each other.

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Sometimes nonprofit social media successes are solely in the execution

ASU Lodestar Center

'posted by. Isaac Kiehl. Communications Coordinator. ICAN: Positive Programs. for Youth. Depending on the size of your organization and what the mission focus is, there’s probably a social media campaign that’s been executed with the ultimate goal of rallying followers to help you win an award, attend an event or just increase engagement overall. Many times for small organizations, these campaigns fall flat and seem to do nothing to help the cause beyond your most inner circle that engage regula

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Must-Read Online Fundraising, Social Media and Mobile Communications Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. These reports are, however, some of the most valuable in terms of insight, useful and practical data, and how-to advice. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below.

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.