When speaking about social media, often I am asked ‘aren’t young people the only ones using social media?’
I’ve come across a great blog entry from Pingdom.com that answers this question in great detail for people in the US who use social media. The majoirty of social media users are in the 35-44 age group. However, the answer to the aforementioned question is…it depends on the social media being used.
How do your constituents fit into this chart? Are you reaching the right age group with the social media platforms you are currently using?
NCE Social Media 