One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019
APRIL 19, 2019
Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. I’d stay that’s pretty stinky, wouldn’t you? Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry.