December, 2021

Why Nonprofits Need to Be Early Explorers of the Metaverse

Nonprofit Tech for Good

The Metaverse is a broad term that encapsulates the next evolution of the internet.

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Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members?


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Reflections from 2021, Thoughts for 2022

The MatrixFiles

It’s December 22, 2021. Another year has come and gone and as usual, I’m thinking about the coming year. I’ve been having conversations with my team, friends in the industry and fellow CEOs about what to expect in 2022 and we all agree that next year will be another wild ride.

Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

It’s the end of the year. If you are a small business, you’ve no doubt completed your annual budget and hopefully your business plan for the new year. The natural next step is a marketing plan, right?

Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Discover how this high-level overview report can help get your organization in shape for technology adoption and read helpful best practices for facilitating this critical process.

3 Lessons For Fundraisers From “Die Hard”


This article contains spoilers for the movie “Die Hard.” . Depending on who you ask (me), “Die Hard” is the best Christmas movie of all time. If you haven’t seen it, I suggest that you stop what you’re doing and make that happen ASAP. .

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Did you miss the day fundraising took a vow of poverty?

Hands on Fundraising

Fundraisers – and fundraising – need to be funded. The pandemic has caused an interesting shake-up: many employers are struggling to find or keep employees.

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It’s Hip to be Square: A Case for Predictable Content Planning

Association TV

The best way to build and maintain an engaged audience is to keep them on their toes right? Don’t let your viewers relax for a second. Give them a promo jab, a marcom right hook, and just when they’re on the ropes — POW! —an an educational uppercut. The content belt is yours. The crowd goes wild….

Elevate Your Next Conference with a Professional Emcee

The MatrixFiles

Want to elevate your next in person or virtual conference? Consider hiring a professional emcee! Rachel Sheerin emceeing the 2021 SQF Unites Conference. We recently hosted the SQF Unites conference for the Safe Quality Food Institute (SQFI) in BeSpeake , our virtual meeting platform.

Why use an AMS system in which all clients are on the same version?

Nimble AMS

Software upgrades can be a costly and time-consuming hassle. . When you’re looking for new software to manage your association, consider the se benefits of using an AMS that’s automatically updated. .

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Why You Should Send More End-Of-Year Fundraising Emails Than You Usually Do


In order to hit your end-of-year fundraising goals, you need to get your asks in front of people when they’re feeling especially generous.

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Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

What Nonprofit Donors Want To See in Your Marketing and Social Media

NonProfit PRO

What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1.

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10 Simple Strategies for a Successful Year-End Giving Campaign

Get Fully Funded

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. But don’t! This is NOT the time to take your foot off the gas!

9 Nonprofit Website Trends for 2022


With a rapidly changing industry, nonprofit marketers and organizations have needed to become more effective and efficient in their strategy and implementation.

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

How to approach your association’s board for a new tech investment

Nimble AMS

You know it’s time for new association management software (AMS). Now it’s time to get board approval. . Here’s how to make sure your pitch for new tech appeals to individual board member’s roles and concerns. . It’s time for new association management software for your organization. You know it.

Here’s Why Blended Asks Should Be A Strategy In Your Fundraising Toolbox


Do you think a donor wants to be asked for a capital gift in April, a bequest gift in July, and an annual gift in November – all in the same calendar year? No, they don’t. That kind of asking pattern can feel like “nickel and diming” to donors, which is why blended asks are so important. .

Remote Technology in the Pandemic: Rebalancing Toward Equity and Access

Non Profit Quarterly

We like to think that most nonprofits are concerned about their reach toward individuals who might struggle to connect with their offerings, at least in the best of times.

5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

You’ve been put in charge of leading the revamp of your organization’s website. A website build or redesign has technical but also design and execution aspects. You’ll need to understand both elements and how they work together, for a successful end product.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

Membership Card Template: How to Create Membership Cards In 3 Minutes

Wild Apricot

One of the best ways to improve your members’ experience is to provide them with membership cards. Creating them may seem like a fairly straightforward process, but believe it or not, how you design and distribute your membership cards can have. membership

Everything You Need to Know About Hybrid and Virtual Events


There is no denying that the past two years have reshaped the event landscape. Home workstations have replaced traditional offices, Zoom calls have replaced team meetings, and virtual and hybrid events have largely replaced in-person ones. Event Planning Marketing and Communications

Make Every Fundraising Day Count in December

NonProfit PRO

December is not the time to pull back your energy and efforts. Most people are in the spirit of giving now and you need to tap their brief feeling for total success to occur. Fundraiser Education Fundraiser education fundraising Year-End Giving

Why You Should Reevaluate Your Nonprofit’s Mission Statement


Does your mission statement impact your fundraising efforts? This should come as no surprise: Research I recently conducted suggests that it does.

How to Build Platforms that Our Movements Can Own

Non Profit Quarterly

Nonprofits and technology often don’t mix. The nonprofit landscape is littered with abandoned grant-funded and poorly maintained tech projects. It isn’t because nonprofits are fundamentally inept with technology, however.

[DATA] 9 Popular Digital Fundraising Tools and How They Performed in 2021

Nonprofit Tech for Good

The Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising.

4 Tips for Increasing Engagement Between Virtual Attendees

Wild Apricot

This is a blog post by Christina Tomlinson, VP of Marketing & Events at Pathable. When it comes to successfully hosting a virtual event, one of the biggest hurdles you’ll face is engaging your audience. In fact, according to this survey. events

I love you, nonprofit colleagues. Please give yourselves a break.

Nonprofit AF

Hi everyone, this will be the last post of 2021 (I’ll be back on January 3rd), and it might be. Personal self-care

Should You Accept ANY Type of Nonprofit Donation? (And How Should You Gracefully Decline a Gift?)

Get Fully Funded

When your nonprofit is just getting started, any nonprofit donation is a welcome donation, right? It’s hard to imagine turning down a gift. But trust me, there may be times when you don’t want to say “yes” to the donation being offered.

It’s Not Too Late: 3 Strategic Year-End Fundraising Tips


Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . You don’t want to blow this opportunity to raise what will likely be a significant amount of your nonprofit’s yearly revenue!

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Salesforce or Microsoft: What’s the right CRM platform for your association management software?

Nimble AMS

More associations are moving to CRM platform-based AMS systems. . Here’s why this approach is important and what you should know about choosing the right solution for your association.

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Date: Wednesday, January 26, 2022. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Cost: $30 (USD). This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits.

A Guide to Having a Board Recruitment Strategy

NonProfit PRO

Board recruitment is important as you must find leaders who have the right perspectives that align with your organizational strategies, goals and needs. It is not about recruiting one person. It is about building a diverse group over time that can take your organization to the next level. Board

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How To Create an Effective Donor Stewardship Program in 8 Simple Steps

Wild Apricot

As a fundraiser, you likely spend much of your time promoting your cause, organizing campaigns, and soliciting new gifts. But what happens after a gift has been made? Is the work over? Far from it. This is where donor stewardship begins. Ideally, you’ll. fundraising

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Cloud for Good Recognized as a Salesforce Summit Partner

Cloud 4 Good

December 21, 2021 [Asheville, NC] – Cloud for Good, a Premium Partner specializing in Salesforce implementations for nonprofit organizations and higher education institutions, announced its acclaimed recognition as a Salesforce Summit Partner (formerly known as Platinum status) within the Salesforce partner program.