December, 2021

Why Nonprofits Need to Be Early Explorers of the Metaverse

Nonprofit Tech for Good

The Metaverse is a broad term that encapsulates the next evolution of the internet.

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Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members?


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The Bright Side of Disruption—.orgCommunity’s 2021 Initiatives


The challenges of 2021 also brought opportunities to learn, grow, and shift perspective.orgCommunity’s goal is to advance this bright side of disruption.

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Reflections from 2021, Thoughts for 2022

The MatrixFiles

It’s December 22, 2021. Another year has come and gone and as usual, I’m thinking about the coming year. I’ve been having conversations with my team, friends in the industry and fellow CEOs about what to expect in 2022 and we all agree that next year will be another wild ride.

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

It’s the end of the year. If you are a small business, you’ve no doubt completed your annual budget and hopefully your business plan for the new year. The natural next step is a marketing plan, right?

Why use an AMS system in which all clients are on the same version?

Nimble AMS

Software upgrades can be a costly and time-consuming hassle. . When you’re looking for new software to manage your association, consider the se benefits of using an AMS that’s automatically updated. .

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More Trending

It’s Hip to be Square: A Case for Predictable Content Planning

Association TV

The best way to build and maintain an engaged audience is to keep them on their toes right? Don’t let your viewers relax for a second. Give them a promo jab, a marcom right hook, and just when they’re on the ropes — POW! —an an educational uppercut. The content belt is yours. The crowd goes wild….

In the Midst of Uncertainty, Expect These Trends to Rise


Dust off the crystal ball, slosh the tea leaves, and toss the I Ching. It’s that time of year when the pundits make predictions about what’s in store for the next 12 months.

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Elevate Your Next Conference with a Professional Emcee

The MatrixFiles

Want to elevate your next in person or virtual conference? Consider hiring a professional emcee! Rachel Sheerin emceeing the 2021 SQF Unites Conference. We recently hosted the SQF Unites conference for the Safe Quality Food Institute (SQFI) in BeSpeake , our virtual meeting platform.

3 Lessons For Fundraisers From “Die Hard”


This article contains spoilers for the movie “Die Hard.” . Depending on who you ask (me), “Die Hard” is the best Christmas movie of all time. If you haven’t seen it, I suggest that you stop what you’re doing and make that happen ASAP. .

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

How to approach your association’s board for a new tech investment

Nimble AMS

You know it’s time for new association management software (AMS). Now it’s time to get board approval. . Here’s how to make sure your pitch for new tech appeals to individual board member’s roles and concerns. . It’s time for new association management software for your organization. You know it.

5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

You’ve been put in charge of leading the revamp of your organization’s website. A website build or redesign has technical but also design and execution aspects. You’ll need to understand both elements and how they work together, for a successful end product.

9 Nonprofit Website Trends for 2022


With a rapidly changing industry, nonprofit marketers and organizations have needed to become more effective and efficient in their strategy and implementation.

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Sharing Knowledge Keeps Associations Strong—Review Newest Survey Results and C-Suite Discussion


Early in my career, I was drawn to the nonprofit world. My attraction centered around the idea of sharing. Competition defines even the friendliest corporate relationships. Associations have a happier orientation to their community.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

10 Simple Strategies for a Successful Year-End Giving Campaign

Get Fully Funded

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. But don’t! This is NOT the time to take your foot off the gas!

Did you miss the day fundraising took a vow of poverty?

Hands on Fundraising

Fundraisers – and fundraising – need to be funded. The pandemic has caused an interesting shake-up: many employers are struggling to find or keep employees.

How to Build Platforms that Our Movements Can Own

Non Profit Quarterly

Nonprofits and technology often don’t mix. The nonprofit landscape is littered with abandoned grant-funded and poorly maintained tech projects. It isn’t because nonprofits are fundamentally inept with technology, however.

10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1.

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Remembering Franklin Thomas


In a difficult year, in which the world struggled to break free from the grip of Covid-19, only to be set back by a new variant, the news of Franklin Thomas’ death came like a sock to the gut.

What Nonprofit Donors Want To See in Your Marketing and Social Media

NonProfit PRO

What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

Why You Should Reevaluate Your Nonprofit’s Mission Statement


Does your mission statement impact your fundraising efforts? This should come as no surprise: Research I recently conducted suggests that it does.

Salesforce or Microsoft: What’s the right CRM platform for your association management software?

Nimble AMS

More associations are moving to CRM platform-based AMS systems. . Here’s why this approach is important and what you should know about choosing the right solution for your association.

Remote Technology in the Pandemic: Rebalancing Toward Equity and Access

Non Profit Quarterly

We like to think that most nonprofits are concerned about their reach toward individuals who might struggle to connect with their offerings, at least in the best of times.

[DATA] 9 Popular Digital Fundraising Tools and How They Performed in 2021

Nonprofit Tech for Good

The Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising.

Everything You Need to Know About Hybrid and Virtual Events


There is no denying that the past two years have reshaped the event landscape. Home workstations have replaced traditional offices, Zoom calls have replaced team meetings, and virtual and hybrid events have largely replaced in-person ones. Event Planning Marketing and Communications

The sgENGAGE Podcast Episode 219: Cybersecurity 101


What do you know about cybersecurity? You’re probably aware that it’s a threat, but if you don’t know what cybersecurity threats entail or how to increase your own security, how can you really protect yourself or your organization?

Here’s Why Blended Asks Should Be A Strategy In Your Fundraising Toolbox


Do you think a donor wants to be asked for a capital gift in April, a bequest gift in July, and an annual gift in November – all in the same calendar year? No, they don’t. That kind of asking pattern can feel like “nickel and diming” to donors, which is why blended asks are so important. .

Marshall Fire: Boulder County


We are so saddened by the devastation across Boulder County--and we thank so many of you who have checked in with us.

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I love you, nonprofit colleagues. Please give yourselves a break.

Nonprofit AF

Hi everyone, this will be the last post of 2021 (I’ll be back on January 3rd), and it might be. Personal self-care

[WEBINAR] Website & Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Date: Wednesday, January 26, 2022. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Cost: $30 (USD). This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits.

Should You Accept ANY Type of Nonprofit Donation? (And How Should You Gracefully Decline a Gift?)

Get Fully Funded

When your nonprofit is just getting started, any nonprofit donation is a welcome donation, right? It’s hard to imagine turning down a gift. But trust me, there may be times when you don’t want to say “yes” to the donation being offered.

Make Every Fundraising Day Count in December

NonProfit PRO

December is not the time to pull back your energy and efforts. Most people are in the spirit of giving now and you need to tap their brief feeling for total success to occur. Fundraiser Education Fundraiser education fundraising Year-End Giving

Why You Should Send More End-Of-Year Fundraising Emails Than You Usually Do


In order to hit your end-of-year fundraising goals, you need to get your asks in front of people when they’re feeling especially generous.

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Responding to Quad State Tornadoes


Like many of you, we watched with great sadness as the tornadoes wrecked havoc over the weekend across the Midwest. These unprecedented storms seem to becoming more and more common.