February, 2013

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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Each morning I browse those that have followed @NonprofitOrgs in the previous 24-hour period and if they are a nonprofit organization, a nonprofit staff member, a nonprofit service provider, or an activist, I follow them back.

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You have been abandoned

NetWits

Most nonprofit websites see a donation form abandonment rate of around 50% - 70%. Yes, that’s more than half of the people who have found your website, gotten interested enough to click the “donate now” button and looked at the donation form decide not to make that donation. Here's what you can do to improve this.

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2-1-1 Connecting Communities

VisionLink

'2-1-1, the phone number used by millions to access information about community services, is celebrated nation-wide today, February 11th. Right now, many hundreds of call operators across the nation are answering requests for assistance about housing, food, legal issues, family support, health care, jobs and schooling and much more. It is a smart concept: an easy to remember number, free and confidential, connecting needs and resources effectively and efficiently.

Community 238
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Benetech's Human Rights Spin-off

Beneblog: Technology Meets Society

From a Project to an Organization: Benetech Successfully Spins Off the Human Rights Data Analysis Group Benetech is celebrating a major milestone: On February 1, the Human Rights Data Analysis Group (HRDAG)—which focuses on the statistical and analytical side of Benetech’s human rights work—spun out from being a project within our organization to become its own, independent group.

Analysis 174
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Lame spam of the day: Your Apple ID was used to sign in

Robert Weiner

I got three of these today. There are a bunch of clues that they're not legit. First, there's no Apple logo (easy enough to fake, but still.). Second, the Apple ID it says was used is not my Apple ID. Third, the From addresses are not at apple.com (again, easy to fake so why not take the time?). But of course the biggest clue is that if you hover over the "Learn More" links you'll see that they don't point Apple domains.

Spam 137
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60 Second Lifespan

NCE Social Media

Yesterday, the Governor of Pennsylvania visited our office to hold a press conference to discuss his interest in increasing the budget to address our statewide waiting list. While our agency had an official photographer there, I took a couple of photos and brief videos of the visit on my own. I posted a Vine video to Twitter. The Governor’s Twitter account writer, surely the Governor doesn’t tweet on his own, retweeted my video.

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6 Enewsletter Ideas to Help Retain Donors

NetWits

While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter. The right type of enewsletter content can help strengthen donor relationships.

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No Sweat DIY Infographics

Beth's Blog: How Nonprofits Can Use Social Media

Most of think about infographics as part of our marketing and communications tool box. Therefore, we want an end product that looks good, professional, and captures attention and if we lack graphic design chops we turn to in-house graphic designers or hire professional designers. I couldn’t agree more! But there is another reason to consider “DIY” infographics – as a sense-making technique.

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Betsy Beaumon on Benetech's Literacy Program

Beneblog: Technology Meets Society

The Year That Was and the New Year Ahead Guest Beneblog by Betsy Beaumon, Benetech's VP and General Manager of the Literacy Program 2012 was a year of titanic shifts in the fields of consumer technology, education, and publishing, along with the requisite challenges brought about by such rapid change. At Benetech, where innovation is the engine behind our mission, we did our best to make the most of it and help lead the charge into the future.

Literacy 166
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Lame spam of the day: Oprah sent me a message

Robert Weiner

My good buddy Oprah. Yeah, right. This is a lame as they come. Do people really click on something like this? Senders: zomg.amazing@yahoo.com. theroughrider_692000@yahoo.com. To: grhiner@yahoo.com. dollyn216@earthlink.net. Subject: Re: Text: Oprah has sent a message to you. Click here to read it. I don't see any reports on what these links lead to, but I assume means to do me harm.

Spam 112
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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Event Planning - A New Normal

Wild Apricot

Technology and social media are changing events and creating a "new normal" in terms of how we "market, consume and measure events." Here are some thoughts and tips to help small organizations update their events.

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HOW TO: Merge Your Nonprofit’s Facebook Community Page with Your Official Page

Nonprofit Tech for Good

Most nonprofit’s have no idea that they likely have a Facebook Community Page. Launched in 2010, the purpose of community pages are still mostly unknown although a sound hypothesis would be that their existence is now connected to the recently launched Facebook Graph Search. The hope of many admins has thus far been that community pages would just [poof!

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4 Fascinating Facts about Online Fundraising (and some ideas to help boost your fundraising results)

NetWits

If you had to guess how much charitable giving grew in 2012, what …

Results 258
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Why Data Informed VS Data Driven?

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by neoporcupine. Yesterday, I had the pleasure of doing a webinar on measurement and nonprofit for Kivi at the Nonprofit Marketing Guide. One of the questions I was asked, ”Why Data Informed? Why Not Data-Driven?” Being data-informed is something very different from a data-driven culture. The term “data-driven” has been used to describe organizations that rely solely on cold hard data to make decisions.

Data 111
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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.

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Big Meeting on the Treaty this Week!

Beneblog: Technology Meets Society

This week in Geneva is a major meeting on the path to the expected Diplomatic Conference on the Treaty for the Visually Impaired. The goal of the Treaty is to make a copyright exception for the blind and other people with disabilities that stop them from reading print, and to make import and export of accessible content legal. As the operators of Bookshare in the USA, which was made possible through a great exception in our copyright law here, we would love to make all of our books available to

Copyright 158
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Social Media & the 3 Rs: Content Strategy Basics for Engaging Volunteers

NTEN

Robert Rosenthal. Vice President, Communications & Marketing. VolunteerMatch. There are two key areas of volunteer engagement – recruitment and recognition – that are such great matches for social media that it’s worth a second look no matter how your organization is structured. From designing volunteer opportunities, to recruiting new volunteers, to creating risk management policies, to screening volunteers, to recognizing great supporters…there are a lot of elements to successfully engagin

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How Small Nonprofits Approach Communications Differently: More Emphasis on Events

Wild Apricot

In this guest post, Kivi Leroux Miller reviews her 2013 Nonprofit Communications Trends Report findings to see how the results from the smallest nonprofits compare to the report’s findings overall.

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ATTN Nonprofits: New YouTube Channels Coming Early March 2013

Nonprofit Tech for Good

YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. A sitewide roll out is expected in early March. The new design offers much less customization, but enables more efficient browsing of your videos and the channels that you are subscribed to, and is more tailored for smartphone and tablet video watching.

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Nonprofit Technology Kick Start: Free World Class Board Meeting Software

Looking for cost reductions for your nonprofit? Why not consider modernizing with a digital board management system that's designed to work with remote meetings, with immediate cost reductions if you still distribute paper packets to members? Get going in less than an hour on a fully hosted cloud solution built on the latest technology that runs on any device - from desktops to tablets and smartphones - without any installation.

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Online Cultivation Lessons From LinkedIn

NetWits

As a long-time LinkedIn member, their outreach continues to engage and delight me, while also going to the core of successful cultivation techniques: make your constituents feel special, understood and appreciated.

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Bridging the Data Disconnect Between Nonprofits and Their Funders

Beth's Blog: How Nonprofits Can Use Social Media

Next week, I’m headed to Seattle for a couple of “ Measuring the Networked Nonprofit ” book events generously sponsored by Microsoft. I’m very excited to participate in one of the evening events, a curated discussion on Data, Transparency, and Impact with Jane Meseck (Microsoft), Paul Shoemaker (Social Venture Partners) and Eric Stowe (Splash) and moderated by: Erica Mills, Claxon Marketing.

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Increasing Accessible Publishing Globally

Beneblog: Technology Meets Society

Plenary Talk at the Eighth General Assembly of the World Blind Union Access to published information is an essential requirement for education, employment and full social inclusion. People with vision impairments and other print disabilities deserve equal access to that treasure of information. These are exciting times for everyone who’s been working to meet the accessibility imperative, as we are witnessing global movements that will increase accessible publishing and create new and better oppo

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NTEN Is Hiring a CEO

NTEN

NTEN has retained Heller Search Associates to recruit our next CEO. As you know, NTEN's objective is to help nonprofits maximize the use of technology to fulfill their missions. The CEO will develop the operational and strategic plans of the organization while directing revenue generating efforts and developing relationships with membership constituencies and key strategic partners.

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Donor Engagement Guide: 8 Key Steps to Better Retain and Engage Donors

Are your donors your biggest fans, or are you lacking donor loyalty? The truth is, your donors have expectations of what their relationship with your organization should look like. This ebook will help you learn how to live up to those expectations!

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Wild Apricot Is The #1 Most Popular Membership Management Software!

Wild Apricot

Here are the highlights of Capterra's recently released Top 20 Most Popular Membership Management Software Solutions, in which Wild Apricot ranked #1!

Software 117
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Annual Calendar of Social Good and Cause Campaigns

Nonprofit Tech for Good

Launching online communications and fundraising campaigns around annual social good and cause campaign events is good strategy. Many nonprofits however, are not made aware of such campaigns until the day of (via social media) which is too late. You need at least a month to prepare your campaign materials and craft your messaging in order to build a sense of anticipation among your fans and followers.

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Optimize Your Nonprofit Facebook Page for Graph Search in 8 Steps

NetWits

Facebook’s new Graph Search is very different from Google search.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Matthew Field. Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” My answer is: ”Don’t ask me, ask your audience.” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them.

Analysis 105
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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Organizations like yours are increasingly realizing that technology adoption is only as good as the technology you choose. Statistics from a 2014 NTEN study show that seriously investing resources in training for your staff corresponds to higher adoption and ultimately technology effectiveness. In this report, we’ll give you a high-level overview of how to get your organization in shape for technology adoption and best practices for facilitating this critical process.

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Benetech’s Framework for Developing New Social Enterprises

Beneblog: Technology Meets Society

I was delighted when Ron Schultz invited me to collaborate with him on his latest book Creating Good Work – The World’s Leading Social Entrepreneurs Show How to Build a Healthy Economy. What I liked most was the idea to create a body of knowledge that’s truly helpful to prospective and emerging social entrepreneurs. I’m honored to join my fellow contributors in sharing practical lessons we’ve learned throughout our journeys towards actualizing positive social change.

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The power of social media for Hurricane Sandy

ASU Lodestar Center

posted by. Trevor Mc Cann. Ch i ef Executive Officer. Rainbow SEO. With charity events, it all comes down to public awareness. Charity isn’t something that you “sell” but something that you spread to other likeminded individuals. Working in the internet marketing field I primarily work with selling ad space, improving company branding and exposure. However, when I had the unique opportunity to work with a local company on marketing a charity event; it was an enjoyable yet different experience.

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The State of Small Membership Organizations

Wild Apricot

We've just released an article - BIG Insight Into Small Membership Organizations - Survey Highlights - that offers an overview of the key findings from our recent survey.

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Should Your Nonprofit Be Active on the New Myspace?

Nonprofit Tech for Good

Last year when Myspace announced that it would be launching a redesign, I was very intrigued. Even more so when they released a video last September teasing what the new Myspace would look like. The design was good – very good, in fact. For months I was anxious, excited even, for the new Myspace to launch. For those who don’t know the history, the @ NonprofitOrgs brand launched on Myspace in February 2005.

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.