August, 2012

The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now! Online donor solicitations are powerful.

Opposing Salesforce.com attempt to TM "Social Enterprise"

Beneblog: Technology Meets Society

I've been working closely with Kevin Lynch, the CEO of the Social Enterprise Alliance, on countering the efforts of Salesforce.com to attempt to trademark the name of our entire field, Social Enterprise. Kevin and the SEA today launched an Initiative To Protect the Meaning of Social Enterprise , supporting the efforts of our peers with Social Enterprise UK in their "NotInOurName" campaign.

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Trending Sources

Great reads from around the web on August 24th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of August 24th).

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TO THE BELTWAY AND BEYOND: Advocacy Superheroes at bbcon!

Connection Cafe

Author: Sally Heaven. We are just 40 days away from bbcon 2012 , can you believe it? Since advocacy as a topic and a career are both near and dear to my heart, I wanted to give you a preview of some awesome advocacy content that you can expect to see.

OMG! You’re Not Using Text Messaging to Reach Constituents? - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.

AFP Blog

You’re Not Using Text Messaging to Reach Constituents? - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy. : And it’s not just for kids. As text messaging has grown ubiquitous, so too has its popularity as a simple, inexpensive way for nonprofits to reach their constituents.

Blackbaud kills off Common Ground

Robert Weiner

Yesterday the news was that Blackbaud had laid off 50 employees it acquired when it bought Convio in May. In what was said to be an unrelated development, they also announced the departure of Gene Austin, the former CEO of Convio. Today the news is that Blackbaud is killing off Common Ground , one of the two donor management products (aka CRMs or Constituent Relationship Management systems) that they acquired from Convio.

A 3 Step Guide to Attracting Corporate Donors Using Social Media

NetWits

A few years ago, Cause Marketing was all the rage. Nonprofits – small and large – were scurrying to create “meaningful” corporate partnerships NOT sponsorships. Some did it well ( Pink Ribbon anyone?? while others struggled.

More Trending

Get LinkedIn or Get Left Out: Using LinkedIn Effectively

SocialFish

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization.

Signed, Sealed, Delivered

Connection Cafe

Author: Emily Goodstein. I don’t know about you, but I grew up in a house that really prioritized thank you notes. There were other things that were stressed, but I think writing thank you notes was one of the most important lessons that my mom instilled in us.

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Reddit is getting a fundraising button - Technolog on NBCNews.com

AFP Blog

Reddit is getting a fundraising button - Technolog on NBCNews.com : Now, for the first time, Reddit users will be able to execute some of these fundraisers within Reddit-branded pages

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This. Country. Is. Crazy.

Zen and the Art of Nonprofit Technology

Yesterday, I''m sitting in my room in Oakland, and I hear a series of gunshots very close to my house. I look out of the windows, but don''t see much. The police block off the street, and apparently, someone was at least gravely injured, but I haven''t heard details. But of course, this was only one of many incidents of gun violence, in Oakland, in Californai, and in the United States. .

Kill the Noise: How Prioritization on your Website Can Drive Action

NetWits

Your website has a lot to say. If a person from each department of your organization stood in front of you and shouted information, chances are you wouldn’t decipher anything through the noise. At the very least, you would be confused.

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President’s Update - Spring 2012

Beneblog: Technology Meets Society

Telling the Benetech story better is crucial to our future: crucial to making the social change at scale that we consider the essence of innovation. It also helps with recruiting employees, volunteers, and donors! In 2012, we’ll be rolling out new branding, new media, and new stories all with the goal of getting better at what we do and raising our impact. However, the very first step we took was to ask our team to describe the core values that make us who we are.

Why, How and When to Quit FeedBurner

SocialFish

If you are currently using Feedburner for your RSS feeds, you may have noticed – as we did – that your blog feed is totally dead. Easiest way to check this – subscribe to your own blog in Google Reader, and see if it’s pulling the latest content.)

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Why don’t my friends like me on Facebook?

Connection Cafe

Author: Miriam Kagan.Well actually they do. But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence.

Report Explores Nonprofit Social Media Trends - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.

AFP Blog

Report Explores Nonprofit Social Media Trends - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy. Sponsored by the Nonprofit Technology Network (NTEN), Common Knowledge and Blackbaud, the “2012 Nonprofit Social Network Benchmark Report” has been released

Social Media at the 2012 Olympics

NCE Social Media

With the world focused on London for the Olympics, it’s a chance for social media to shine. We’ve seen athletes kicked out of the games because of tweets including a track athlete and a soccer player. A journalist was kicked off of Twitter, then reinstated , for including the email address of an NBC executive while complaining vociferously about NBC’s coverage of the games. The Olympics actually has a set of social media guidelines for athletes and delegates to follow.

Facebook Marketing Cheat Sheet

NetWits

You want to learn everything you can about marketing your nonprofit via Facebook. … Social Media Facebook

Benetech, Bookshare and Google Summer of Code

Beneblog: Technology Meets Society

Many thanks to Thushan Ganegedara for this guest post about his summer open source project. I’m Thushan Ganegedara, a 3 rd year undergraduate from the Department of Computer Science & Engineering, University of Moratuwa, Sri Lanka. My interests are Mobile Development and Computational Intelligence. My first-ever experience with Google Summer of Code has been with Benetech. I have realized that Benetech is indeed “technology serving humanity.”

One Tweet from a CEO is worth 100 Tweets from Staff

SocialFish

I spoke last week at the Council of Manufacturing Associations, to an audience of 200 CEOs. My panel was with Christopher Gahan, Chief of Staff for Senator Toomey of PA, and Shana Glickfield of Beekeeper Group, a digital public affairs agency we work closely with.

Back to School

Connection Cafe

Author: Sara Spivey. Freshly sharpened pencils. Check. Notebooks. Check. Scientific Calculator. Check. 45 pound backpack filled to zipper ripping capacity. Check. The kids are back in school. Which means that fall is upon us and end of year fundraising is right around the corner. Are you ready?

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Boston’s Philanthropic Youth: How Tech Leaders Give Back Early | BostInno

AFP Blog

Boston’s Philanthropic Youth: How Tech Leaders Give Back Early | BostInno : Three months ago, the Wall Street Journal ran a poignant article called Young, Rich, and Charitable, focusing on the recent giving habits of Silicon Valley’s young tech elites. Mark Zuckerberg of Facebook and Mark Benioff of Salesforce both have written $100M checks to charity this year. VC firm Andreesen Horowitz announced that all six of it’s partners will give away half of their wealth.

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This. Country. Is. Crazy.

Zen and the Art of Nonprofit Technology

Yesterday, I'm sitting in my room in Oakland, and I hear a series of gunshots very close to my house. I look out of the windows, but don't see much. The police block off the street, and apparently, someone was at least gravely injured, but I haven't heard details. But of course, this was only one of many incidents of gun violence, in Oakland, in Californai, and in the United States. .

A Life Well Lived: Honoring Neil Armstrong

VisionLink

A month ago, in 1969, Neil Armstrong was the first human to step on a surface beyond the Earth. With his passing today we lose a part of our own history, with the man who took that "giant leap for mankind."

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A 3 Step Guide to Attracting Corporate Donors Using Social Media

NetWits

A few years ago, Cause Marketing was all the rage. Nonprofits – small … Social Media Blackbaud corporate donors corporate giving social sharing

The Launch Ticker = Awesome Way to Get Your Tech News Fix

SocialFish

Are you interested in technology news and what’s happening out of Silicon Valley, but no time to read through the hundreds of tech blogs and tech news magazines? I have discovered the most awesome thing ever.

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Reaching Millennial Donors

Connection Cafe

Author: Danielle Johnson-Vermenton. “When does someone become a philanthropist?” ” An interesting question I heard at the MCON conference a couple of weeks ago. And one that makes me asks, are nonprofits overlooking their millennial donors and prospects? Those are the folks born after 1980.) Communicating and engaging millennial donors and volunteers is different than other generations. The 2012 Millennial Impact Report shows.

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Text-to-donate: charitable giving in 8 characters | TechSoup Canada

AFP Blog

Text-to-donate: charitable giving in 8 characters | TechSoup Canada : I’ll come back to this, first the facts: Text-to-donate in Canada is made possible through the Mobile Giving Foundation Canada (MGFC), a registered charity whose purpose it is to enable text message donations for the benefit of other registered charities in Canada.

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Ten Ways To Make Your Nonprofit Website Simply Awesome

John Haydon

Despite the proliferation of social media, your website is still your primary identity online. It may not be the place where you engage with constituents and supporters, but it is the place they’lll go to when they want more from the relationship.

Lame spams of the day: ADP Notifications

Robert Weiner

I've been seeing a variety of these recently. Since I don't use ADP it's obvious that they're spam, but others may fall for them. The first one below had no logo or other graphics, and used only plain, unformatted text. Sender: ADPClientServices@adp.com.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Online donor solicitations are powerful. Such messages are able to reach large audiences, present … Online Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Blackbaud direct mail fundraising multichannel fundraising offline fundraising

11 Things to Consider Before Hiring a 23 yea…err. Someone to Run Your Social Media

SocialFish

This is a response to Hollis Thomases’ article ’11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media’. Hello, I’m Ryan Crowe – I’m a 25 year old social media strategist and manager. I’ve made some choice edits to Hollis Thomases ‘ article that appears in Inc. and Time.

4 Ways to Encourage Self Donations

Connection Cafe

Author: Guest Blogger. When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign, they increased the number of participants contributing to thier own fundraising efforts from 2% in 2010 to more than 37% in 2011.

40% of Association Members’ Online Time is in Professional Communities [Research]

AFP Blog

40% of Association Members’ Online Time is in Professional Communities [Research] : A new research project from the Society of New Communication Research called, The Social Mind, examines the rise of new social behaviors and interrelationships between individuals, organizations, and influencers. The three year series of studies surveyed more than 400 professionals and highly educated people in North America who participate in social media networks.

Jeremy Clements Turns a NASCAR Car Into a Text Message Fundraising Machine

Mobile Commons

NASCAR driver Jeremy Clements is revving up for a text message fundraising campaign that will benefit St. Jude Children’s Research Hospital. Clements is transforming his Car #51 into a mobile call to action – asking NASCAR fans to text HERO to 50333 to donate $5 to St.

Lame spam of the day: Fake eFaxes

Robert Weiner

This one's scary since I'm an eFax user. But I was suspicious that it was asking me to click on a link (pointing to a server in Germany) rather than open an attachment. There were lots of warnings in 2010 about fake eFax messages delivering malware. I don't know what this one does and don't intend to find out. Here's what they look like. Sender: eFax (message@inbound.efax.com). Subject: Corporate eFax message - 4 pages. Text: Fax Message [Caller-ID: 369-716-1218].

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Kill the Noise: How Prioritization on Your Website Drives Action

NetWits

Your website has a lot to say. If a person from each department … Web Design Branding Guide creative Nonprofit Branding Nonprofit web design web design

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