10 Nonprofit Mobile Websites
As more and more nonprofits launch group texting and text-to-give campaigns in the coming months, we’re also going to see more and more nonprofits launch mobile websites – or at the very least breaking news, donate now and subscribe web pages that can be easily read on mobile devices. I’ll be covering that in more detail next week, but in the meantime take a quick browse through the sites below. It becomes immediately clear that the design principles and purpose of nonprofit mobile websites are quite different from desktop sites.
1. National Public Radio
m.npr.org
2. Special Olympics of Northern California
sonc.mobi
3. World Wildlife Fund
www.wwf.mobi
4. Dolphin Communication Project
m.dolphincommunicationproject.org
5. National Geographic
m.nationalgeographic.com
6. Sharp HealthCare
www.sharp.com/m
7. Harvard Business Review
m.hbr.org
8. National Wildlife Federation
www.nwf.mobi
9. The Nature Conservancy
m.nature.org
10. Cyber Bulling UK
m.cyberbullying.co.uk
Most of these sites I found through Google searches and on Twitter over the last few months. There doesn’t seem to be very many nonprofits who have mobile websites or mobile-compatible web content. If your nonprofit has a mobile website, please post the link in a comment below. It’s only recently that I had the realization that it makes little sense to link to desktop sites in text alerts (or in smartphones Apps) and I’ll be watching this trend closely in the next months. Thanks!
Related Links:
1. Mobile Marketing Best Practices for Nonprofit Organizations
2. Mobile Marketing for Nonprofit Organizations LinkedIn Group
3. Webinar: How Nonprofit Organizations Can Successfully Utilize Group Texting, Mobile Websites and Smartphone Apps
4. Mobile Marketing Services by DIOSA Communications
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Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits 
Thank you for having such a great site! We small non profit organization really appreciate any and all help. Have a fantastic week!
You can add the Children’s Miracle Network to that list. They set up a special fund for the children’s hospitals helping take care of Haitian kids being evacuated to the US.
http://www.childrensmiraclenetwork.org/haiti/
CMN is also partnering with MobileCause.com to help CMN hospitals (like Dayton Children’s) start mobile giving campaigns. We are going to branch into it very soon.
Thanks Bethany… but this doesn’t seem to be a mobile website? Would love to know if they have now or in the works?!
These examples are so helpful, Heather, especially for those of us who don’t regularly engage with websites via mobile devices. I’d love to see you explore with some of these organizations what they know about how many people are accessing their sites via mobile, and how their mobile versions ‘rate’ with their constituencies, as compared to their traditional sites.
Check out the The United States Holocaust Memorial Museum’s mobile site at http://www.ushmm.mobi
Since its founding in 1948, the Jimmy Fund has supported the fight against cancer in children and adults at Boston’s Dana-Farber Cancer Institute, helping to raise the chances of survival for cancer patients around the world.
We created a mobile site a few months ago and are looking forward to building on it. Thanks for your article and other examples.
m.jimmyfund.org
Since its founding in 1948, the Jimmy Fund has supported the fight against cancer in children and adults at Boston’s Dana-Farber Cancer Institute, helping to raise the chances of survival for cancer patients around the world.
We created a mobile site a few months ago and are looking forward to building on it. Thanks for your article and other examples.
Great list indeed. Their design is a great example of taking the user experience in mind.
I also have a few examples here: http://www.movetodotmobi.com
Thanks
Nice designs… going to look into this!
My organization, Prairie State Legal Services, provides free civil legal services for low-income and elderly persons, and we just launched our mobile website. Right now it is just the basics, but I hope to get approval to expand it within the month. With more and more low income persons using cell phones only, I see this as a must have tool to meet their needs.
Check it out! http://m.pslegal.org
Look great! Mofuse Premium? Me too: http://www.nonprofitorgs.mobi
After taking your guidestar webinar on mobile technology, I added a mobile page to our website: http://critterscompanion.org/mobile.aspx.
We are a completely volunteer run animal welfare group in rural northeastern Wisconsin. Since we are small and low budget (which means a marketing budget of next to nothing), we use microsoft’s free web hosting for our entire website, so we only pay the yearly domain name fees.
Awesome. Congrats!
These examples are all really helpful. What I am not grasping, however, is how folks are finding these mobile sites? Are organizations putting a link to the mobile site on their desktop site home page? Promoting through text campaigns? How do my mobile users know to find our organization at a .mobi site? Thanks!
From links in text messages and mobile Web browsers. 🙂
Typically a mobile web site is served up after the incoming request is redirected from desktop upon sensing the request is coming from a mobile phone…the benefit is brand cohesiveness. Users don’t have to remember komen.org vs. komen.mobi or soles4souls.com vs. soles4souls.mobi or other such incongruity. Full disclosure, these are just some scores of the sites that urmobile.com powers. Hope this helps.
Great list, unfortunately im still living in the stone age when it comes to mobile phones! My poor phone cant do web browsing LOL Even my mum has a phone that is more advanced than me!!
Good to see you helping out those who arnt out for money tho!
+ karma!
This is very interesting. I’ve joined your feed and look forward to seeking more of your great post.