July, 2014

The Road to Accessibility without Borders: Celebrating the One-Year Anniversary of the Marrakesh Treaty

Beneblog: Technology Meets Society

One year ago, on June 28, 2013, at a diplomatic conference in Marrakesh, Morocco, the World Intellectual Property Organization ( WIPO ) agreed on a historic international copyright exception for people with print disabilities.

5 Ideas to Help You Take the Next Step with Your Online Visitors

Connection Cafe

Andrew Shoaff manages Blackbaud’s Essentials with Go! program, a group consulting service that helps nonprofit organizations deepen constituent engagement and accelerate online fundraising.

Ideas 284

Infographic: Why Video Is The Best Form Of Engagement


There is a seemingly infinite number of ways for you to engage viewers online. Whether it be through well written content, deeply researched infographics presented in a visually stimulating way, a video, social media, or even a meme.

Video 274

More fundraising software = more data headaches

3rd Sector Labs

Technology both simplifies and complicates our lives. Nowhere is this more true than in the nonprofit sector. Let’s face it … there is a direct relationship between the number of fundraising software systems we are using and the data problems we are creating for ourselves.

Data 182

Five keys to successful nonprofit, for-profit partnerships


“Giving back is about leveraging your businesses expertise and talents in a way that fits you and a nonprofit perfectly

Profit 161

It’s official – marketing will destroy everything good about social media.


Jay Baer posted a provocative post titled Why It Might Be Time to Completely Change Your Social Media Strategy.

Thank You, Gerardo!

Beneblog: Technology Meets Society

The Benetech team has just bid goodbye to VP of Engineering Gerardo Capiel, who is moving on to his next adventure. A passionate technology-for-good advocate, Gerardo has made major contributions to Benetech’s social mission since he joined us over four years ago.

More Trending

12 Quick Hit Facts On Nonprofit Content Marketing


Image courtesy of lmsShortSales. Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Leveraging the pervasiveness of the internet, and the power of social media, nonprofits are reaching out to communities to while asking for nothing in return.

Charities Like Facebook for Rallying Support but Not Much for Fundraising - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

AFP Blog

Charities Like Facebook for Rallying Support but Not Much for Fundraising - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas : But many fundraisers and charity leaders say that the social network remains a fickle partner in the drive for donations.

Preventing Fraud on our Online Giving Pages

Robert Weiner

Vered Siegel , Manager of Development Services. Children’s Home + Aid. Kirsten Williams , Associate Director, Gift Services. University of Oregon Foundation. The Scams. The credit card scam/fraud attempt that many nonprofits have experiences starts with a very large online gift from an unknown donor. Shortly afterward, an email arrives saying the amount was a mistake (e.g., 7,000 instead of $700) and asking for a refund of the difference to a different credit card.

Giving 187

The Importance of Testimonials and Social Media


Buyers in today’s age are more educated than ever, conducting vast amounts of research before making a purchase. In the B2B realm, product reviews and testimonials from other organizations can make all the difference in acquiring more market share, making them an absolute necessity for your website.

Data quality vs. data quantity: let’s end the debate!

3rd Sector Labs

When it comes to nonprofit data, especially donor data, there’s a running debate. Which is more important, data quality or quantity? It’s a matter of preference, right? Like the old Miller Lite commercials, ‘ Tastes Great vs. Less Filling ‘ Your nonprofit organization needs to acquire new donors (data quantity), but you also need the ‘right’ data in order to foster better, longer term relationships (data quality). So both are equally important, right? Wrong.

Data 129

How to Build More Donor Relationships with Social Media as Your Wingman

Connection Cafe

Years before he jumped up and down on Oprah’s couch, Tom Cruise starred in Top Gun, the story of Maverick, a fighter pilot, and his various relationships. Remember Goose, played by Anthony Edwards? He was Maverick’s wingman, both in the skies and in the local San Diego bars.

What NOT To Do On Your Nonprofit’s Next Email Newsletter


Image courtesy of Scorephoenix.org. If your nonprofit has not edited its email newsletter in the last 6 months, it’s probably time. Your newsletter should be short, to the point, and have the capacity to quickly communicate an important message or update to the reader.

The 14th issue of NTEN: Change is Out - "Fundraising in the Digital Age" | NTEN

AFP Blog

The 14th issue of NTEN: Change is Out - "Fundraising in the Digital Age" | NTEN : he 14th issue of the NTEN: Change journal is out, and this quarter is all about fundraising. From Bitcoin, to crowdfunding, to the tricky discussion about overhead - articles cover some of the latest topics in digital fundraising, and opportunities for nonprofits.

Issue 136

New Mobile App Will Change the Way Donors Give and Nonprofits Fundraise

Nonprofit Tech for Good

At long last a mobile app has launched that allows Americans to easily donate to any U.S.-based based nonprofit in just a few taps.

Mobile 114

Leveraging Social Identity


Watched this over the weekend. It’s really good.

4-Part Anatomy of an Ideal Nonprofit Volunteer Experience

NonProfit Hub

Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Content Marketing Institute and Business2Community.

8 Ways to Make Your Nonprofit Website Unwelcoming to Potential Donors

Connection Cafe

When someone visits your nonprofit’s website, it takes them just 5 seconds to: Learn your mission. Form an emotional reaction. Decide credibility. Choose to engage. Those 5 seconds are critical if you want to make a potential donor feel unwelcome.

10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness


Image courtesy of Fundraiser Help. According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Is this the product of Americans having more disposable income? If not, then what’s the reason?

Donor 248

The Blackbaud Index: Charitable Giving to Nonprofits Increased 0.9% in May | Blackbaud News

AFP Blog

PRESS RELEASE The Blackbaud Index: Charitable Giving to Nonprofits Increased 0.9% in May | Blackbaud News : The Blackbaud Index today reported that overall charitable giving to nonprofits increased 0.9% and online giving increased 8.1% for the three months ending May 2014 as compared to the same period in 2013. As reported in the recently released Charitable Giving Report, overall charitable giving grew 4.9% and online giving grew 13.5% for the full year 2013 compared to the full year 2012.

10 Must-Have Skills for Nonprofit New Media Managers

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold.

Skills 114

3 Social Media Opportunities Your Nonprofit is Losing


Guest post by Yazmin Gray. ———— So, your NPO is in its early stages and you’re looking to promote it. Since social media is the new frontier for marketing on a budget, you probably have a Facebook business page, a Twitter account, or both — but are they enough?

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy.

How to Build Relationships with Your Future Major Donors and Board Members: Millennials

Connection Cafe

“People try to put us down (talkin ’bout my generation). Just because we get around (talkin ’bout my generation). Things they do look awful cold (talkin ’bout my generation). I hope I die before I get old (talkin ’bout my generation)”. Pete Townshend.

How To: Use Social Media To Boost Nonprofit Fundraising


Image courtesy of Home Business Rotator. We all know that using social media to engage with constituents is a good idea. We understand it shows how involved and dedicated we are to the the communities we’re serving.

Study uncovers record-high satisfaction with text donations | Charity Digital News

AFP Blog

Study uncovers record-high satisfaction with text donations | Charity Digital News : he mGive Foundation (TMF) has released its annual Text Donation Study, which showed record-high levels of satisfaction among respondents with text giving

6 Fresh Ideas for Your Nonprofit’s “Thank You” Landing Page

Nonprofit Tech for Good

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. It’s a way to give back, but its also a system used to periodically review how nonprofits are innovating their online giving process.

Ideas 114

3 Reasons Why Content Marketing Doesn’t Work for Associations


Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends.

The Keys to Setting Donor Levels (and Why You May Need to Rethink Them)

NonProfit Hub

I think most of us can say we’ve been on both sides of the ask. Personally, I’ve been on the inside, wracking my brain for a creative way to convince a potential donor why he should give to my NPO.

The Most Exciting Thing to Happen to npENGAGE Since 2011

Connection Cafe

Times have changed since the launch of npENGAGE in 2011—as have the expectations and needs of our audience—s o we decided it was time for us to make some changes, too. . Welcome to the new (and improved) npENGAGE!

Advice 251

5 New Google Analytics Statistics For Nonprofits


Image courtesy of Google User Content. Google Analytics, where would I be without you?”. This is a question I ask myself, and web masters around the world ask themselves, on a daily basis.

10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness | Tech Impact Blog - Leaders in Non-Profit Technology

AFP Blog

10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness | Tech Impact Blog - Leaders in Non-Profit Technology : Here are 10 different ways your nonprofit can segment its donors to improve communication for your next email donation campaign

How to Craft the Perfect Text Message

Mobile Commons

Text messaging may be the most effective way to communicate, but do you know how to compose your texts to drive the most action? We’ve compiled a list of text messaging basics to help you keep your mobile users engaged and interested in what you have to say.

Mobile 101

[Cool Infographic Friday] Why Video is the Best Form of Engagement


by Fiverr. More like this.

Why It’s Hard to be a Volunteer (And Even Harder for You to Find Them)

NonProfit Hub

As nonprofits we’re often focused on the difficulties we face on our end—logistics, recruiting, finding jobs suited for each volunteer’s unique set of skills, etc. But we tend to overlook the difficulties volunteers face when trying to get involved with a NPO.

It’s Not All About You | 5 Steps to Cater to the Different Preferences of your New Online Donors.

Connection Cafe

Girl meets boy. He follows up by leaving a voicemail at her work. She calls him back at home. He replies by sending an email to her at work. She responds via text message. Then he emails her at home. Queue the (mis)communication channel overload.