Pretty much every association professional understands conceptually what engagement scoring is and why it's important. What you might not know is how to produce accurate scores that are meaningful and actionable.

The key is how you build your engagement model – the activities and behaviors you can measure and their relative importance to your picture of engagement. Great engagement models help answer the questions you have about how to build your association and advance your mission. Less ideal models produce arbitrary scores that don’t tell you anything about the members behind them

During this 30 minute how-to session (followed by Q&A), we cover the basics of engagement scoring and then dive deep into the nuances of creating a model that truly reflects what you value most in your members, and what they value most about your association. You'll learn the do’s and don’ts of building the right model for your association by:

• Choosing the right activities (for individuals or organizations)
• Assigning weights appropriately
• Understanding key principles of engagement scoring
  

We end with tips on how to get started today – no expensive tools required.

This webinar originally aired on March 2, 2022.