November, 2009

The 10 Commandments of Effective Homepage Design

Connection Cafe

Author: Lacey Kruger. Just coming out of the Homepage Design Slam session at the Summit, I wanted to provide a brief recap for those who couldn’t make it. Don Roach, our Art Director, and I led the session and got some great (and brave) volunteers to project their homepages and subject them to constructive critiques from their peers. Each volunteer got a party favor in the form of a large Post-It tablet sheet listing some quick fixes they can consider to optimize their homepages.

HOW TO: Use Twitter Lists to Promote Nonprofits and Causes You Care About

Nonprofit Tech for Good

Twitter’s new Lists are a great way to organize your followers, and with a little intention and a dose of good will, Twitter Lists can also be used to promote your favorite nonprofits and the causes you care about. Here’s how: 1) Create a “Favorite Nonprofits&# List. Lists can say a lot about your character and what’s important to you.

Trending Sources

Is your Nonprofit too Social Media Dependent?


What would happen to your nonprofit’s outreach work if Facebook or Twitter shut down? Since you don’t own the data, you wouldn’t be able to salvage it. With all the buzz of the Web 2.0 world and nonprofit’s wanting to carve out their space in it, it’s important that we: 1) Spend some time (not all of it) capturing people’s basic contact information (name, state, and email address at the very least) as part of your social networking strategy.

WeAreMedia: What's Your Social Content Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

When we kicked off the WeAreMedia, A Social Media Starter Kit for Nonprofits 18 months, we included two areas about content creation.

Give your #NTENThanks Today!


if (WIDGETBOX) WIDGETBOX.renderWidget('8c0e03fb-448b-42b3-a3ca-14a84817146f');Get the Holly Ross (ntenhross) on Twitter widget and many other great free widgets at Widgetbox ! Not seeing a widget? More info ). Just in case you hadn't heard, it's NTEN Member Appreciation Month , also known as November!

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What's an Email Address Worth? Just Calculate it!


The Value of an Email. What’s an email worth? Over here at Care2 we get this question a lot. And we should. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters.

Ways To Use Twitter Lists for Your Nonprofit Work

Beth's Blog: How Nonprofits Can Use Social Media

Gopher Screen Capture. Twitter Lists: A Natural Evolution of Internet List Culture. The Internet has a strongly ingrained "list-making" and "collecting" culture.

What You Are NOT Doing CAN Hurt You


Meg Murphy, Convio. [Ed. note: This article is part of NTEN's Member Appreciation Month spectacular. The most popular pieces will be featured in our newsletter. You can read all the details here. ]. Do these statements sound familiar? "I don’t have enough resources to do online fundraising and marketing", and. "I’m not sure I can afford to invest in online fundraising."

Messages, Stories, and Conversations: Creating a Strategy for your organization and your supporters

Amy Sample Ward

I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.&# And that’s okay! Because it isn’t JUST a conversation!

Training Human Rights Defenders in the DRC

Beneblog: Technology Meets Society

A Guest Beneblog by Vijaya Tripathi, Vijaya.T at In my job as outreach coordinator for Martus , Benetech’s free and open source information management technology, I teach human rights workers in many countries how to secure their data.

More symptoms of bigger problems

Zen and the Art of Nonprofit Technology

’nuff said

Tom Watson: What Your Facebook Page Says About Who You 'Really' Are

AFP Blog

Tom Watson: What Your Facebook Page Says About Who You 'Really' Are: "What Your Facebook Page Says About Who You 'Really' Are It's becoming increasingly common to 'meet' someone online before you encounter them in real life. In my experience, people I meet online are generally quite recognizable when I finally get together with them at a conference or physical meeting. But maybe I'm just lucky

Can A Public Nonprofit Dashboard Be Your Organization's Best Friend or Worst Enemy?

Beth's Blog: How Nonprofits Can Use Social Media

Photo Source: Indianapolis Museum of Art Blog. Many of us have a love and hate relationship with nonprofit dashboards. We know the power of numbers that tell us where we are headed or how well we are doing.

Zucchini and Websites: The Power of Analogies


Kathy Santos, Mass Audubon. [Ed. note: This article is part of NTEN's Member Appreciation Month spectacular. The most popular pieces will be featured in our newsletter. You can read all the details here. ]. I've been trying to explain online marketing to non-techies for eons… or at least since 1992, when an executive told me the web was “a geek toy that would never catch on.” But I may have finally have had a breakthrough. I love analogies. I love food. Turned out to be a winning combination.

Interview: Social Media and Social Entrepreneurs

Amy Sample Ward

This past weekend I had the opportunity to be in Rotterdam, Netherlands, for the European Summit. There I met Petra Kroon in person, someone I follow online in the nonprofit technology space. It’s always great to meet offline with folks you’ve already had conversations with online.

My Latest President's Update

Beneblog: Technology Meets Society

Two or three times a year, I publish a president's update for Benetech. This latest one spotlights the many great interns, associates and fellows that are or were working for Benetech over this summer and into this year.

Disciplined Protection of Customer Data


We meet our customer''s demand for reliability by combining redundant technologies, sophisticated monitoring, and highly skilled staff. Here are the 9 disciplined practices we follow: 1) VisionLink uses open source and otherwise standard-based software at all levels of our server environment. We do this so that we are not overly dependent on any one vendor, or any one platform, or any one coding environment.

Applebee's starts Web site to benefit nonprofits | The Dispatch | Davidson County's News Source | Lexington, NC

AFP Blog

Applebee's starts Web site to benefit nonprofits | The Dispatch | Davidson County's News Source | Lexington, NC: "This program allows nonprofits to host flapjack breakfasts at their local Applebee's facilities to raise funds for their cause. To support this fundraiser program, Applebee's has launched its new Web site, Through this Web site, nonprofit groups can easily set

Watch for Roadblocks: The Road to More Successful Online Fundraising


I was honored to present a webinar for Fundraising Success Magazine with Rob Gerth, Communications Director of the Christopher and Dana Reeve Foundation. The topic was Web Design for Optimizing Fundraising Functionality: Transforming Obstacles into Opportunities. Since there are so many things to consider when mapping out your online fundraising strategy it can be overwhelming to know which direction to go.

GIS Put to Use in Myanmar


It had been awhile since I'd played with Google Earth, but Jim Prosser at Direct Relief International gave me a good reason this morning: DRI has used GE to map the official health clinics and hospitals in Myanmar.


Guest Post on Tactical Philanthropy: Causes, MySpace and ideablob

Amy Sample Ward

Sean Stannard-Stockton has just posted my guest post on the Tactical Philanthropy blog. You can read it and the comments on the blog here , it’s copied below. “In recent days, Causes has left MySpace and IdeaBlob has shutdown. To some, these events were unimportant.

Thanksgiving 2009

NCE Social Media

Here is my top ten list of socialmedia things I am thankful for this year. Many Arc chapters have joined the socialmedia-sphere in 2009. All of the games on Facebook. Open APIs and deals between social media sites. News organizations that continue to use social media even though there isn’t revenue in it. People are still trying to figure out how to raise money through social media. Realtime search. Twitter lists. Building my agency’s brand through social media.

Auto Taxonomy Updates for Call Centers


We have released an updated version of our auto-update solution to ensure that the categories through which you manage your resource directory are aligned with the ever improving AIRS taxonomy. For more information about activating this feature switch on your VisionLink CommunityOS system, please contact our help desk. This is part of a wide range of efforts to ensure compliance with the AIRS standards.

Red Kettle, a longtime symbol of giving, goes online -, North Andover, MA

AFP Blog

Red Kettle, a longtime symbol of giving, goes online -, North Andover, MA: "According to the Salvation Army Web site, individuals, groups and businesses can raise money for the organization by creating an online red kettle. To set up an online kettle, visit or through a virtual red kettle on any number of corporate or individual Web sites and Facebook

#Tweetsgiving Rocks


If you’ve ever wondered how to do fundraising using social media as a core part of your nonprofits strategy I suggest you check out what the folks at EpicChange are doing with Tweetsgiving ( about ). It’s amazing! Maybe your wondering what Tweetsgiving is? Well, it’s simply a global celebration that aims to change the world through the power of gratitude. What are you grateful for

2009 Member Appreciation: Daily Member Prize Winner for 11/20


Happy Friday! We're getting close to the end of our NTEN Member Appreciation month , when I'm giving out prizes every work day up to Thanksgiving Day. Be sure to tune in next week when the prizes get really big (including 2010 membership and an NTC registration!).


TweetsGiving: Show Your Gratitude With Epic Change

Amy Sample Ward

There’s just one week before TweetsGiving ! Next week, participants will share what they are grateful for through Twitter and other online media and attend gratitude parties around the world.

Bookshare to Convert Open Content Textbooks to Accessible Formats

Beneblog: Technology Meets Society

Just spent a week in Washington DC doing all kinds of things, including actual lobbying (it's fun!) as well as meeting with our Bookshare funders at the Department of Education. One of the coolest meetings was with Under Secretary of Education, Martha Kanter, who headed our local community college here in California before getting the appointment.

Coordinated Assistance: 400 Members Strong


More than 400 disaster relief agencies, making up the nation''s first and largest partnership of independent relief organizations, uses VisionLink technology to support their work. Is your community prepared? You can join today. Born of the lessons from 9/11, the Coordinated Assistance Network helps disaster survivors gain access to coordinated and coherent support services.

Charity Village®NewsWeek: Cover Story-Social Media: What are you afraid of?

AFP Blog

Charity Village®NewsWeek: Cover Story: "As the interview begins, James Topham apologizes and takes a moment to read and respond to an urgent tweet. Another typical day for the communications and marketing director of War Child Canada, where tweeting and Facebook updates are as commonplace as checking one's email. With social media the buzzword of late, some nonprofits are taking the plunge, NPSocialMedia NPWeb2.0

13 Twitter Search Examples for Nonprofits


Twitter search is a pretty amazing resource that most have yet to tap into. Why do I think it’s amazing you ask? Well, because it’s nearly real time and driven completely by humans. Twitter search isn’t searching web pages and it doesn’t take days/weeks for your tweets to show up in the results. If you want to find out who’s talking about nonprofit work in your area within the last month or even today you can.

2009 Member Appreciation: Daily Member Prize Winner for 11/17


With all the buzz about Twitter and Facebook Causes over the last year, I feel like the focus on Second Life for nonprofit organizations and causes has diminished a bit.

GreenPeace: An Example in Connecting with your Supporters

Amy Sample Ward

Recently, I’ve been thinking a lot about the issues highlighted by Causes leaving MySpace and ideablob suddenly shutting down. One of the biggest issues that has come out of the blog posts and the conversations in the comments is the idea of data.

Video Fridays #23 Calling All Videos!

NCE Social Media

YouTube Direct is a a free tool of YouTube that allows you to ask your constituencies to upload videos on your own website. Similar to what many news websites offer, you can ask your webpage viewers to upload their videos. You are able to review the videos before they get posted to your site, so you can catch any spam or any videos that might not meet HIPPA or your professional standards.