January, 2013

Why the rise of mobile email might hurt nonprofits


As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. This may not be good news for nonprofits. Email Marketing Interactive Mobile Online Fundraising communication email eMail marketing Non-Profit nonprofit responsive design

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Bookshare without Borders: #1/3

Beneblog: Technology Meets Society

Bookshare International Library We’re always thinking about new ways in which Benetech could go deeper and help many more people.

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Offseason Planning for Revenue Growth: Tips from Maine Cancer Foundation

Connection Cafe

During the last few weeks in this Event Fundraising blog, we have been … Emerging Events Event Fundraising Peer-to-Peer Fundraising challenge events event fundraising event fundraising tips Friends Asking Friends fundraising events Non-Profit nonprofit Peer to Peer Fundraising team fundraisin

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Freedom to Connect


This video is an articulate defense of the freedom to connect, and a well-told, real-world story of people working together. In honor of the life and contributions of the activist Aaron Swartz, and in honor of our customers in thousands of communities who work to connect people every day.

Innovative charities engaging with new technologies | Charity Tech Insight

AFP Blog

Innovative charities engaging with new technologies | Charity Tech Insight : Below are some examples of charities which are engaging with new technologies in an attempt to promote their cause, improve overall efficiency and increase donations

Vine Video App

NCE Social Media

Last week Twitter made public the newest must-have “Killer App” – Vine. It is a tool that allows you to record 6 second video clips on your smartphone. You can post them to Twitter in addition to Vine.

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Three Simple Ways to Improve Your Online Fundraising


It’s 2013. As a nonprofit focused on fundraising, you’ve likely started making resolutions … Interactive Online Fundraising Web Design #nptech fundraising online giving web design websites

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More Trending

Non-Technology Trends for the CIO

Connection Cafe

Focus on how market drivers will impact stakeholders, and then to understand their impact on nonprofit strategy and subsequently technology. IT Infrastructure Procurement Technology Drivers Strategy technology

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Martin Luther King Day 2013


As we do several times a year, we pass along this essay from Stan Stahl. His well crafted aspirations remind us of the positive and amazing progress this nation can take on, even when we seem bent towards argument.

Plus-One This: Proof That Google Plus Will Prevail | Fast Company

AFP Blog

Plus-One This: Proof That Google Plus Will Prevail | Fast Company : Plus-One This: Proof That Google Plus Will Prevail By Dave Llorens | January 7, 2013 Google Plus has been written off as a universal flop--but a deeper look proves that we will all eventually succumb to its siren song

Infographics: Should Your Nonprofit Hire A Designer or Do It Yourself!

Beth's Blog: How Nonprofits Can Use Social Media

In 2013, social media will continue the trend of “going visual.” ” More and more nonprofits are adding data visualization to compelling story telling to create amazing infographics as part their marketing tool kits.

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New Year, New Web Design Trends


Observations about how web design has evolved over the last decade to be flatter, bigger and simpler, all making it easier to translate into a mobile experience. Interactive Mobile Web Design Goals Non-Profit web design

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Bookshare without Borders: #3/3

Beneblog: Technology Meets Society

Creating the World’s Largest Collection of Accessible Arabic eBooks Access to knowledge is the critical first step on the path to economic, educational, and social development.

Retaining Monthly Donors

Connection Cafe

Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors? Stewardship Sustained Giving donor recognition Online Fundraising

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Free education tools you have never heard of


This is a guest post by Sandra Miller, a tech writer from Brooklyn. —————— The number of education sites keeps growing at a fast rate. The popular ones are sometimes high budget and in the end, you end up knowing them.

Philanthropy 2.0: Giving in the Digital Age - Mobiledia

AFP Blog

Philanthropy 2.0: Giving in the Digital Age - Mobiledia : nstead of relying on galas, clipboards and clamoring bells, we have Facebook pages and Kickstarter campaigns. Donating money is as simple as sending a text or clicking a button -- thanks, PayPal -- and it's easier than ever for worthy causes to find a platform. And since young people prefer this digital way of donating, the smartest thing a charity or non-profit organization can do to fund its future is log on and sign in.

If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Participants at FFL Training Doing Content Strategy Brainstorm.

2012 Year-End Fundraising Email Analysis


Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story. Email Marketing Interactive Online Fundraising eMail marketing end of year fundraising fundraising online giving

Social DRM: It’s About Equal Access for All

Beneblog: Technology Meets Society

Guest Beneblog by Gerardo Capiel, Benetech's VP, Engineering One of the highlights of my meeting circuit each year is the O’Reilly Tools of Change conference in New York City. There is no better place to engage with colleagues about new technologies, changing business models, fresh ideas, and shared standards.

3 Easy Ways to Sell More Tickets

Connection Cafe

Nonprofits sell tickets to shows, fundraising events, classes, and more. From my years of event marketing, here are three tips for selling more tickets to your audience. Acquisition Service Delivery Arts & Cultural event fundraising tips Event Marketing ticket sales

Facebook ads vs Google Ads [INFOGRAPHIC]


Check out this infographic from WordStream who did a ton of research to test out the comparison between Facebook ads and Google ads. As always, click on the image to enlarge. The winner? Google. Potluck

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Are You Getting the Most Out of Your Donation Forms?

AFP Blog

Are You Getting the Most Out of Your Donation Forms? Having easily accessible online donation forms is an important factor in increasing overall donations, but it’s really only half the battle. To ensure that potential donors who visit your forms turn into actual donors, there are many other aspects to consider. Are your forms intuitive? Are they a good length? Do they look trustworthy?

How To Use Negative Feedback on Facebook To Improve Your Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Damian Devilla. Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback. Negative feedback on Facebook is when a user will hide, hide-all or unlike your content.

Thinking Mobile in 2013 – Being Responsive


The mobile buzzword of the year is "responsive design." Let's dive into this term and discover what responsive design is all about, why it is important for nonprofits and what your alternatives are if responsive design is not the best fit for your organization. Interactive Mobile Nonprofit web design Nonprofit websites responsive design

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Bookshare without Borders: #2/3

Beneblog: Technology Meets Society

Random House Mondadori and Expanding the Spanish-language Bookshare Program Benetech’s strong relationships with numerous partners across sectors are fundamental to our continued success. These relationships generate countless ideas for using technology for social good. Together with our partners in the nonprofit, technology, government, academic and publishing sectors, we participate in new cultural and technological movements, deriving new knowledge that we apply for social gain.

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Accounting for Year-End Gifts

Connection Cafe

The fundraisers rock the year-end campaign, and the business office is flooded with gifts. Some are checks dated in the prior year, and others are sent with envelopes postdated in the prior year. If your fiscal year end is December (and even if it's not), what's a nonprofit accountant to do?

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25 Experts Predict the Future of Marketing [Infographic]


You won’t be surprised by mine Thanks so much to Exact Target for inviting me to participate! I’d love to hear your thoughts on these – some are contradictory (since we’re all human!). Is anything missing? What do you think about the future of marketing?

How social media is supporting small charities

AFP Blog

How social media is supporting small charities : he true value of the impact social media has on fundraising projects was demonstrated to me during a recent visit to The Gambia, where I worked with the Glove Project, an organisation which works to improve local villages through a mixture of aid and enterprise. The project is part-funded via a tour company called Tilly’s Tours, which employs local people to manage, plan and organise trips for visitors to the Gambian villages.

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6 Ways Nonprofits Learn from Affordable Losses or Little Bets To Improve Impact

Beth's Blog: How Nonprofits Can Use Social Media

Best moment of #MIForum ?Lifting Lifting my arms and voices to say “I FAILED, NOW LETS MOVE ON.”Led ”Led by @ kanter. Wendy Hanamura (@WHanamura) January 25, 2013.

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Are you getting your $10,000 worth of free advertising each month?


Did you know that nonprofits can get $10,000 per month worth of search advertising from Google Grants? Here's what you need to know to get started. Interactive Online Fundraising Search Engine Optimization Google AdWords Google Analytics Google Grants

2012 in review

NCE Social Media

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 3,700 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 6 years to get that many views. Click here to see the complete report. Tools

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Getting Slammed

Connection Cafe

On Wednesday, I helped to facilitate the DC Luminate Online User’s Group. This … Annual Fund Fundraising Stewardship Sustained Giving Online Fundraising

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5 Often Overlooked Tips for Maximizing Online Donations


Guest post by Maureen Gorman, editor for Progressive Business Publications. ———————– Online donations have been the bright spot for nonprofits in the last few years.

200 More Email Subject Lines from End of Year Fundraising | npENGAGE

AFP Blog

200 More Email Subject Lines from End of Year Fundraising | npENGAGE : Back by popular demand is the latest analysis of end of year fundraising email subject lines. The 2011 edition of “80 Email Subject Lines from End of Year Fundraising” was a very popular article and I decided to do it again. This time, I analyzed 200 email subject lines sent to me from nonprofits between December 1, 2012 and December 31, 2012.

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A Nonprofit’s Legal Counsel Is The Social Media Manager’s Best Friend!

Beth's Blog: How Nonprofits Can Use Social Media

Flicker Photo By Mike Willis. That headline isn’t a lawyer joke. And let me say upfront, I respect lawyers and legal issues that nonprofits and foundations have to navigate around social media.

Lame spams of the day: another roundup

Robert Weiner

Here's a selection of messages from spammers who don't even seem to be trying -- no graphics, no attempt to make the links look legit, plain text. Are these spammers just lazy or do these things actually work? Bottom line: think before you click. Hover your mouse over URLs and see where they lead. And use anti-malware tools that will warn you about suspicious web sites. I've removed or defanged the URLS.). Sender: Jessica Taylor [admin@m78mail.com]. Subject: Re: robert@rlweiner.com 2013 Update.

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200 Year-End Fundraising Email Subject Lines


I have an email hoarding problem. I collect hundreds of nonprofit email messages every year for use in research projects and to keep tabs on what different techniques organizations are using.

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