Two Qualities Donors Need To See Before They Invest Big
The Fundraising Authority
DECEMBER 15, 2020
As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year? How are we going to shift our direct mail strategy to find more mid-level donors? What’s our social media fundraising plan ? Tactics are important. Strategy is important. We can’t ignore them: that’s why much of our article archive is dedicated to writing your plan, tweaking your strategy, and implementing tactics that work.
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