Wed.Jan 19, 2022

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The Big Shift—A Conversation About the Impact of Change


The Association 4.0 Podcast allows me to do something I love. I’m able to exchange ideas and opinions with the savviest leaders in the industry. Recently, Jacqualine Price Osafo, MBA, CAE, and I had a wide-ranging conversation about the need to shift and the impact of change. The adjustments we made to manage uncertain circumstances […]. The post The Big Shift—A Conversation About the Impact of Change appeared first on.orgSource.

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20+ Digital Marketing & Fundraising Conferences for Nonprofit Professionals Worldwide

Nonprofit Tech for Good

Digital marketing and fundraising trends are constantly evolving and conferences provide an essential training opportunity for nonprofit professionals to learn from their peers and spark their creativity. In the era of COVID, in-person conferences have been halted and rescheduled or shifted to an entirely virtual experience, but in 2022 some conference organizers are moving forward with scheduling in-person events.


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Scleroderma Research Foundation Announces $1.5M Matching Gift in Honor of Bob Saget

NonProfit PRO

Nonprofit investor will match donations made in honor of Bob Saget, SRF Board member, comedian, actor, writer, director, producer, and philanthropist. Saget's commitment to building awareness of the disease will continue through support of family, friends, and fans.

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Order from Chaos: How DonorSearch Makes Data Work for Your Organization

Donor Search

In the modern economy, one thing is certain, your outreach efforts are only as good as your data. This truism applies to both businesses seeking customers and non-profits courting donors, subscribers, or supporters. Fortunately, DonorSearch Aristotle empowers organizations to unlock data to discover, qualify, and prioritize the best fundraising opportunities.

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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Organizations like yours are increasingly realizing that technology adoption is only as good as the technology you choose. Statistics from a 2014 NTEN study show that seriously investing resources in training for your staff corresponds to higher adoption and ultimately technology effectiveness. In this report, we’ll give you a high-level overview of how to get your organization in shape for technology adoption and best practices for facilitating this critical process.

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Expert Fundraisers Are Made, Not Born — And Here’s How

NonProfit PRO

What makes an expert fundraiser? Psychologist K. Anders Ericsson coined the phrase “deliberate practice” to explain how people acquired expertise, and while there’s nuance in today’s science of expertise, the most inspirational takeaway from Ericsson’s work is that experts are made, not born. .

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Quit Calling It a ‘Walk’

NonProfit PRO

Our Groundhog Day conversation starts this way: “What activity should we pivot to right now?” We are going to make several arguments, most of which you will probably hate.

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[VIDEO] Major Donor Stewardship – Strategies That Build Lasting Relationships With Your Most Significant Givers


Valerie Harris will focus on what is required when you commit to attracting and maintaining major donors, understanding how major donors think, and how to optimize your communications for this important donor segment. Full Transcript: Steven: Okay, Valerie. I’ve got 2:30 Eastern. Is it okay if I go ahead and get this party started officially? Valerie: Absolutely.

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4 Nonprofit Content Trends for 2022

Tech Soup Blog

The beginning of a new year serves as a reset for many individuals and organizations. We look at the ups and downs of the previous year and consider what we might adjust in the months to come. In a changing world, many nonprofits are looking to expand their content strategies and find new ways to draw in potential supporters.

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Why Salesforce Outpaces the Marketing Automation Competition

Cloud 4 Good

There is a multitude of marketing automation tools on the market today, but none come more highly recommended from Cloud for Good than Salesforce Marketing Cloud. Marketing Cloud is a platform that allows marketers to create and manage marketing relationships and campaigns with customers through automation. This multi-talented marketing tool enables listening and engages through advertising, mobile, social media, and email to manage the lifecycle of your constituents in one, central location.

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

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Create a Sustainable 2022 Stewardship & Retention Strategy

One Cause

At the start of a new year, you should focus on reinforcing relationships and expressing your gratitude for donors’ year-end support. But don’t lose sight of the fact that it’s been a very challenging couple of years for you, your organization, and your donors. Donor fatigue is a real problem—nonprofits ranked it third among their current biggest challenges, right after the pandemic and driving donor engagement.

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Bright Idea: Encourage Fundraisers to Get Creative With a Cause Marketing Campaign


Who they are: United Way of Forsyth County works with local agencies to create effective solutions to challenges facing their community in Winston Salem and Forsyth County. They believe in innovating when it comes to tackling complex issues like homelessness, reading proficiency, and poverty. They work to rally partners in many sectors to get the work done.

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14 Peer-to-Peer Fundraising Campaign Ideas for Winter

Get Fully Funded

Winter is the time to celebrate holidays with family and friends, watch the snow fall, and try to stay warm with a variety of hot beverages and fluffy socks. As a nonprofit fundraising professional, you have the power to turn the winter season into an opportunity to engage your supporters with a peer-to-peer fundraiser! Peer-to-peer (P2P) fundraising empowers supporters to fundraise on behalf of your organization by gathering donations from their personal networks.

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Donsplus and Double the Donation Partner to Close the Gap of Unclaimed Matching Gifts

Double the Donation

We’re excited to announce that Double the Donation and Donsplus have teamed up to provide nonprofits with matching gift marketing automation powered by 360MatchPro. The new integration allows nonprofit organizations to activate in a matter of minutes and start capturing more eligible matches from the second they turn it on. . “As the goal of Donsplus is to double the online revenue of our customers, we wanted to partner with the best matching gifts solution available to provide clients with more

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The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

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11 Online Auction Website Best Practices for a Dynamic Virtual Event


Thanks to technological advances and changing times, online events are quickly becoming the norm, and virtual auctions are no exception. An online auction is a great way to engage your supporters and raise money for your organization at the same time. There are many benefits to hosting an auction online. Hosting an auction online extends your reach beyond an in-person event.

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What Is An E-Learning Management System? Why Do You Need One?


E-learning management system is transforming the way companies provide training to their employees. For better professional growth, the implementation of this advanced technology is crucial.

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How can you embrace the challenges of changing your name?

Big Duck

The post How can you embrace the challenges of changing your name? appeared first on Big Duck.

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4 Tips for using video effectively in your digital strategy


As a nonprofit professional, you know how powerful advocacy videos can be for charitable organizations. Just think of the classic ASPCA video featuring a carousel of devastating animal video clips and Sarah McLachlan's melancholic voice in the background. You know it’s almost impossible to watch that video without a few tears welling up in your eyes!

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Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. When we seek input on critical issues, members of.orgCommunity, our networking and education organization, are an invaluable resource.