Sat.Mar 31, 2018

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Core Components Of A Story

Eric Jacobsen Blog

Being a good storyteller will serve you well in your leadership role. "A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K. Choy. "Whatever the case, it will have maximum impact if it includes the following core components," according to Choy: Structural : A story has a beginning, middle, and end.

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