Start with why: The importance of rooting your communications in vision, mission, and values

 Why does your organization exist, what do you do, and how do you make decisions? Clear vision, mission, and values are essential to building strong relationships with your community–including donors. We will explore how to develop these statements, discuss who to include, and share how these statements can guide your communications.

Farra Trompeter will co-lead this conversation with Ruth McFarlane, Chief Advancement Officer of the Ms. Foundation for Women.

You’ll learn:

• Ways to engage various audiences in developing and applying these statements
• How to use these statements to guide your marketing and communications
• How prioritizing a meaningful process of improving marketing and communications can lead to better fundraising outcomes