Your Audience’s Content Is King (and Your Content Is Subservient to It)
Connection Cafe
JUNE 5, 2017
In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Just as we would struggle jumping into a conversation at a party without knowing what was already said, developing engaging campaign messages is difficult, if not impossible,
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